IDEA File Crow For lt

A longtime pro Oealef has deepened its roots in the local community by distributing free white pine seedlings.

G.W. Smith Lumber, Lexington, N.C., has given away I,500 seedlings every March for the past 25 years, timed to coincide with Arbor Day-a holiday first celebrated on April 10, l812,by tree-starved settlers in Nebraska.

"Celebrating Arbor Day helps educate the public that growing and harvesting trees is a renewable process," says Mark Smith, fourth generation president and general manager. "The days when forests were clear-cut without concern for replanting are a thing of the past."

Because awareness of Arbor Day has waned in recent years, G.W. Smith advertised this year's giveaway through an interview with the local newspaper. Flyers were also mailed to elementary and middle schools throughout the county.

"We're hoping to get parents excited about this, so teachers will follow up, place their orders, and come get them," he says.

According to Smith, it's not hard to interest children in the hardy little trees, which thrive with proper planting and a generous dose of water and attention. Some are planted on school property, while others go home with students.

And what do Smith's customers-9O%o pro and l0%o retail-think of the annual event? Once seedlings are distributed to interested schools, a handwritten sign out front announces that the rest are free for the askins. Last year, very few of the tiny trees went to waste.

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