OSUIT Brand Identity Style Guide

Page 16

OSUIT light orange

OfficialColor ColorPalette Palette Official

Black

OSUIT silver

OSUIT orange

OSU’s official colors shown here are Pantone 166 and 151 with full-color process, RGB and hexadecimal color builds. Pantone 166 is for printing on coated white paper stock. Pantone O21 is for all other media and surfaces, including uncoated and matte-coated stock. O21’s advantage over Pantone 166 is in its consistency and intense color while Pantone 166 can look brown in some applications.

Pantone 166 Pantone 151

Pantone Cool Gray 5

Black

Spot Color

OSU silver

OSU orange (coated)

OSU orange (uncoated)

OSU light orange

However, designers should note that the CMYK build for 021 doesn’t work well in Adobe products. Use the formula listed below. Also, designers must adjust the primary logo to the correct shade of orange according to the material and coating on which it will be printed.

Pantone Process Black

F o u r - c o l o r p r o c e ss

C 0%

C 0%

C 0%

C 0%

M 63%

M 48%

M 0%

M 0%

Y 100%

Y 95%

Y

Y

0%

0%

SPOT COLOR

K 30% Pantone Cool Gray 5c

K 100% Pantone Process Black

FOUR-COLOR PROCESS

RGB Color

C

0% M R 255 64%

0% M 65%R 255

Y G 119 100%

Y 90%G 153 K 0% B 0

K

R 255

R 255

R 190

R

0

G 124

G 153

G 190

G

0

B 25 FF9900

B

K

0% B 0

C

C

0%

C 0%

M 48%

R 190 M 0%

C R M 0

Y 95%

G 190 Y 0% K 30% B 190

G Y0 0% K 100% B 0

0%

0% 0%

RGB COLOR

Web-safe color

FF7700

0

BEBEBE B 190

B 0 000000

HEXADECIMAL

FF7300

PMS, Pantone Matching System. PANTONE® is a registered trademark of PANTONE Inc.

16 32

FF9900

Oklahoma State StateUniversity University Institute | Style Guide S t y l e of GTechnology uide

BEBEBE

000000

PMS, Pantone Matching System. PANTONE® is a registered trademark of PANTONE Inc.

Pantone K 0% K 0% 166c Pantone Orange Pantone 151c o21u


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
OSUIT Brand Identity Style Guide by Oklahoma State - Issuu