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October 2018
News As our ‘new town centre’ approaches the tenth anniversary of its opening (on 13th October), centre manager Andy Wynn reflects on its first decade…
I
think that, on the whole, the local community can be proud of the effect Willow Brook has driven over the last ten years. Whether it is the thousands of people who have, at some point, worked on site, or the awards and accreditations that the team have worked so hard to achieve; or the close working relationship we have developed with local organisations ranging from the local police beat team to Olympus Academy Trust; or from Bradley Stoke Journal to the local hotels that benefit the wider community beyond each of our businesses. The team here, led by myself Awards Purple Apple Awards Shopping centre industry marketing • 2015 shortlisted ‘Marketing Team of the Year’ • 2018 shortlisted ‘Marketing Strategy’ • 2018 shortlisted ‘Digital Strategy’ Sceptre Awards Shopping centre industry awards • 2013 Waste Management of the Year, Winner • 2014 Energy Management of the Year, Winner • 2018 shortlisted Operations Manager of the Year (Peter Moonan) Zero Waste Awards • 2013 Silver Award Green Apple Awards Environmental management awards • 2013 ISO14001 Internationally recognised environmental accreditation • 2015, 2016 and 2017 ParkMark Secure parking • All years 2010 to 2018 Disabled Parking Award Disabled friendly parking • 2018 CycleScore Internationally recognised cycling friendly business/ building accreditation • 2018 Gold Award
Andy Wynn, centre manager
for the last four years and Scott Lahive before me, have really placed Willow Brook at the heart of the community, and we are really proud be there. As the centre has matured, we have been able to use our position to promote wider benefits to the community. The jewel in the crown of our community work is the Stars of the Stokes Awards, which have been more successful than we could have imagined when I first began making calls to try and secure sponsorship for our idea three years ago. Ultimately, and particularly in times of pressure for retail across the UK, I believe that community shopping centres like Willow Brook should operate as more Achievements In ten years we have: • Had 45 million customers • Had 19.5 million cars park in the car park • Had 2 centre managers • Had 3 operations managers • Invested more than £35k in local sponsorship (sports teams, community projects, school programmes etc.) • Had 500k website visits • Spent more than £2.5m with companies based within 10 miles of Bradley Stoke • Seen c700k buses pass through the bus lane • Hosted charities which have raised c£500k Last but not least: • There are currently more than 750 people employed on site
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