2 minute read
New SATC CEO Hits the Ground Running
by Boylen
Emma Terry started as the Chief Executive of the SATC in early January.
In her previous role as Chief Marketing Officer at Tourism Tasmania, Emma led the agency’s demand generation program. She was the driving force behind strategic destination marketing platforms which challenged traditional tourism marketing norms and positioned Tasmania advantageously against larger states.
“I come to South Australia with a real passion to drive and grow tourism in SA and a determination to embrace the world-class opportunities we have in this state,” she said.
“I intend to get out and about across the state over the coming weeks and months, and look forward to meeting many operators, industry stakeholders and sector advocates in my travels.
“From my previous role in Tourism Tasmania, I have watched as the SATC has continued to push marketing boundaries, support operators throughout bushfires and COVID-19, drive new events, and develop world-class products and experiences. This has helped the sector hit an incredible $7.3 billion waypoint at September year-end and fills me with great confidence that we are heading in the right direction – well on our way to returning to the pre-Covid record high by the end of this year.
“I am being fully briefed on the challenges the sector is currently facing, including the impact of the Murray River floods as well as workforce shortages, particularly in our regions.”
Emma has over 20 years’ experience in strategy, marketing and business development. She has worked in senior executive roles in both the public and private sector, across a range of industries including transport, exporting, FMCG, tourism and hospitality in both national and international markets.
Emma Terry, new Chief Executive Officer of the South Australian Tourism Commission (SATC).
