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give Australians the energy to power their EVs. bp pulse operates in the United Kingdom, China, Germany, India, Spain, Portugal and the United States, and has an ambition to install 100,000 EV charge points globally. What has bp pulse achieved to date and what are your future plans and targets?
Jeffrey: Since launching bp pulse in Australia in late 2022, we’ve now installed over 100 EV charge points across the country.
THE FUTURE OF SERVICE STATIONS To assess the future of petrol stations, Future Auto spoke with two key executives at bp Australia and New Zealand: Paul Augé, Vice President, Mobility and Convenience, and Jeffrey Liu, General Manager, bp pulse Australia. In general, how have Australian service stations changed over the last decade and does this reflect international trends?
Paul: As Australia continues to progress the energy transition, significant changes are taking place in service stations across the country. The energy transition presents a huge opportunity for the fuel industry to jump headfirst into diversifying from traditional fuels to new sources of energy. We can see these changes happening already, with the roll-out of electric vehicle (EV) charging at service stations. By providing Australians with more options to charge their vehicles when they are on-the-go, service stations are
playing an important role in the transition to electrification. Globally, bp is transforming its retail offering to ensure we continue to provide customers with the energy they need. As energy sources evolve, so are customer behaviours at service stations. We anticipate customers will spend more time in-store while vehicles are charging, so we’re reimagining our retail offering for a superior instore experience. By 2025, bp aims to increase its customer touchpoints to more than 15 million a day globally. Our convenience strategy is about creating something distinctive that sets us apart from other convenience offers. What is bp pulse?
Jeffrey: bp pulse is bp’s electrification business in Australia and is an important element of our broader strategy to become a net zero company by 2050 or sooner. As the world turns to electric, we are drawing on our global expertise to
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We’ve delivered more than 2.2 million kWh of energy to our customers in this time. This is enough power to drive from Melbourne to the Moon 28 times in an EV. With rapid progress, we’re well on our way towards building the most convenient EV charging network in the country, with more charge points and charging hubs at a variety of locations across Australia. Looking ahead, we are planning to have installed 600 EV charge points in Australia by 2025. How does home charging feature in your analysis?
Jeffrey: bp has been providing fuel to Australians for over 100 years, and we’re rolling out our charging infrastructure to ensure that everyone has access to convenient EV chargers when they need it. Our focus is on continuing our expansion of charging infrastructure at our bp sites across the country. By doing so, we hope to reduce some of the barriers that are preventing Australians from adopting EVs, such as range anxiety. We are working with key partners to help EV drivers charge at home, such as our initial offer with AGL Energy in 2023. Through projects like this we hope to encourage