2026 June issue

RIDING AN

Unexpected Wave

WHEN DEMAND CAME FASTER THAN PLANNED

UNTAPPED REVENUE Small Tweaks. Big Gains.

OUTDATED HIRING?

Better Approach. Better Results.

Create Exclusive Ways to “Get Into the Game”

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Expectations VERSUS REALITY

FROM BIG MOMENTS TO EVERYDAY DECISIONS

WHEN DEMAND HITS FAST

Sometimes in this business, things don’t ramp up —they hit all at once. And that’s exactly what happened to new proprietor Eric Shirley and his team at High Tides and Good Vibes.

The morning of their opening, they were still waiting on a liquor license, final permits were pending, and the team had barely finished training. Not exactly ideal conditions, but once the doors opened, demand showed up in a big way.

What follows is a story operators will appreciate. Packed lanes right out of the gate. Systems getting tested in real time. Early decisions that worked, and others that had to be adjusted fast. It’s an honest look at what happens when success shows up sooner, and bigger, than expected, and how the right partners and perspective help steady things when it does.

WHAT ACTUALLY DRIVES A SALE

That same gap between expectation and reality carries into Mike Monroe’s piece this month. He tackles why some centers sell quickly while others sit, and the answer is more straightforward than most expect. Mike lays it out in a way that’s straightforward and hard to ignore. If selling is anywhere on your radar, even years down the road, his is the kind of perspective that’s better to have early than too late.

A SHIFT TOWARD STABILITY

On the operations side, Cameron Linder shares something operators haven’t heard much lately: a bit of stability. After years of rising insurance costs, the market is starting to level out. He also points to what’s changing behind the scenes, from how carriers are managing risk to what operators should be watching next, as the market continues to adjust.

WHERE DIGITAL BREAKS DOWN

Brian Duke takes a closer look at the digital marketing gaps that quietly cost centers business. Through a conversation with Taylor McGlamery of TrustWorkz, this month’s column highlights how outdated websites, missed follow-ups, and disconnected strategies can let dollars slip through the cracks. Taylor offers smart, simple tips operators should look at right away—and shows how an aligned digital presence can become one of a center’s strongest drivers of traffic and bookings.

SOLUTIONS BUILT FOR OPERATORS

With Bowl Expo around the corner, we’ve pulled together a “Companies to Watch” section focused on businesses helping operators solve real, everyday challenges. Whether you’re walking the show floor in Nashville or keeping tabs from home, these are companies worth a closer look: bringing ideas, tools, and partnerships designed to help centers run smarter and stay competitive.

For those heading to Nashville, we look forward to seeing you in Music City.

As always, we love hearing from you. If your center has news, lessons, or ideas worth sharing, drop us a note. The best strategies in this business are often happening quietly, and we want to tell those stories.

Stephanie Davis, Publisher & Editor stephanie@bowlingindustry.com

help steady things when it does.

PUBLISHER & EDITOR

Stephanie Davis stephanie@bowlingindustry.com

ASSOCIATE PUBLISHER

Natalie Davis-Fernandez natalie@bowlingindustry.com

EDITORIAL

Jackie Fisher fisher@bowlingindustry.com

OFFICE MANAGER

Roxanne Damask roxanne@bowlingindustry.com

CONTRIBUTORS

Brian Duke

Stephanie Davis

Natalie Fernandez

Amber Lambert

Cameron Linder

Mark Miller

Mike Monroe

Carey Tosello

Brandon Willey

CONTACT

1850 San Marco Rd. Marco Island, FL 34145

www.BowlingIndustry.com stephanie@bowlingindustry.com

The information in this publication is provided for general informational purposes only. While every effort is made to ensure accuracy, the publisher assumes no responsibility for errors, omissions, or outcomes resulting from the use of this information. Opinions expressed by contributors and advertisers are their own and do not necessarily reflect those of the publisher. Readers are encouraged to seek professional advice before making business decisions.

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CHANGE YOUR APPROACH, GET BETTER RESULTS Outdated HIRING STRATEGY?

By Amber Lambert

Hiring right now can feel like treading water. Two small businesses in the same market can have completely different staffing situations: one scraping by, the other fully staffed. That gap isn’t about talent, it’s about approach.

I’ve visited centers where owners say there just aren’t any good employees around, then walked into a nearby restaurant and had excellent service. The talent exists. The question is whether we’re doing what it takes to attract it.

Hiring today is a lot like fishing, you need the right pond, the right bait, and a reason for people to bite.

HIRING HAS CHANGED

The old “Now Hiring” sign and a generic job post don’t cut it anymore. A starting wage that hasn’t moved in years won’t either. Today’s employees are looking beyond pay. They want flexibility, communication, and to feel valued.

I recently spoke with a young employee who left one job for another in the same industry at the same pay. The difference was better scheduling, more notice, and a sense that the company actually wanted him to grow.

ADJUST TO TODAY’S EXPECTATIONS

Work expectations have changed and holding onto “how it’s always been done” creates a disconnect. The shift to understanding what works with today’s teams, and adjusting to meet those expectations, is one of the most impactful changes a manager can make. It doesn’t cost anything—but it does require intention.

RECRUITING IS MARKETING

Recruiting is marketing now. Your job posting is an ad. Your social media can be a recruiting tool, and your employees are your billboard. Think about how you sell a birthday party. You highlight the experience and how it feels. Now apply that to hiring. You’re selling a job to someone who has options.

Someone once told me, “Fish where the fish are.” If your target hire is on TikTok and you’re posting on a bulletin board, you’re not fishing in the right pond. And once you find the right pond, you still need the right bait.

FOCUS YOUR RECRUITING EFFORTS ON:

• Platforms your target employees actually use

• Employee referrals and word-of-mouth

• Job posts that highlight experience, not just duties

• Showing your culture, not just describing it

Key takeaway: If candidates aren’t coming to you, your message or placement is off.

PAY MATTERS BUT

IT’S

NOT EVERYTHING

Pay matters, but it’s often not why people stay or leave. What matters just as much:

• Schedule flexibility

• Clear communication

• Feeling respected and treated like an adult

• Opportunities to learn and grow

Even in centers with limited advancement, you can create growth by teaching new skills, like hosting parties, working in food service, or learning basic maintenance. And don’t forget to make work fun!

CULTURE IS AN INVESTMENT

Many operators say they can’t afford incentives or bonuses. I'd argue you can't afford not to. Replacing an entry-level employee costs 30–50% of their annual salary, and more for skilled roles. That doesn’t include the impact on guest experience when turnover is high.

Your best tool is word-of-mouth. If your workplace is positive, employees will tell others. If it’s not, they’ll share that faster. One operator started a simple weekly team huddle where recognizing staff, sharing wins, and asking what would make the week better all created a culture of inclusion. Hiring improved, and employees started bringing in friends.

START SMALL, BUT START NOW

You don’t need to overhaul everything. Start with one change this week.

SIMPLE WAYS TO BEGIN:

• Revisit your last job posting—would you apply?

• Have one real conversation with an employee and listen

• Improve scheduling communication

• Recognize a team member publicly

Small moves, made consistently, add up. The centers that succeed will be the ones that understand their people are the product. And if you want to catch better fish, it’s about making your pond the place they want to be.

Amber Lambert brings 15+ years in the amusement industry, with experience building, managing, and growing FEC operations. Now as a regional sales representative with Betson, she combines hands-on expertise with industry insight.

WHAT YOU CAN EXPECT NEXT Insurance Rates LEVELING OUT

By Cameron Linder

WHAT CHANGED AND WHY IT MATTERS

The insurance rate environment since 2019 has changed dramatically. COVID ushered in sharp inflationary increases in the cost of just about everything, and while many prices peaked in 2022 and 2023, they have by no means returned to pre-COVID levels. We see it in everyday life. For example, I used to be able to get out of Five Guys with meals for my family of four for under $35. Now it costs no less than $56.

So how does this affect insurance? Directly.

• Insurance companies collect money now to pay claims later, sometimes years later.

• Premiums from 2019, priced on 2018 expectations, ended up covering claims in 2020 through 2022 and beyond.

• By then, the cost to rebuild, pay medical bills, and hire attorneys had doubled or even tripled.

• Remember when a good attorney charged $300 an hour? Now the minimum hourly rate is $500 to $600. That kind of shift adds up fast when claims are being settled.

WHY RATES HAD TO RISE

That is why rates had to go up. Just like operators adjusted pricing for bowling, food and beverages, insurers had to increase premiums to make sure there was enough money to pay claims. And as if inflation was not enough, the industry also absorbed a run of wildfires, windstorms, hailstorms, and other major weather events that added even more pressure.

SIGNS THE MARKET IS STABILIZING

After six years of playing catch-up, the industry now believes things are stabilizing. There is growing talk about a transition from a hard market, where rates rise and options shrink, to a soft market, where competition increases and pricing begins to level off.

In states like Florida, that shift is already starting to take shape. A stretch of relatively quiet hurricane seasons, along with tort reform and easing regulatory pressure, is helping bring new carriers back into the market. As competition returns, property rates, including ours, are beginning to ease.

So, what does this mean for bowling centers?

The reality is the bowling center insurance market is still seeing insurers exit the niche, and that part has not changed. While some carriers are pulling back, WBPI is not. We recently renewed our five-year capacity guarantee with our exclusive carrier partner, giving us long-term stability in a segment where options are getting tighter.

WHAT TO WATCH NEXT

At the same time, carriers are adjusting how they manage risk. In the Midwest and Southeast, higher wind and hail deductibles are becoming more common in response to severe weather losses, including six significant events in just the past six months.

Even with those adjustments, the broader trend is clear. Rates across the market have plateaued, and if current conditions hold, modest decreases may follow. Early projections suggest reductions in the range of 2% to 5% by 2027.

After the ride operators have been on, stable is not a bad place to land.

Cameron Linder is CEO of Western Bowling Proprietors Insurance (WBPI)

The big question we keep getting asked is: Are we at the end of the insurance rate roller coaster?

In a word: YES.

WHY SOME CENTERS

WHAT SEPARATES SOLD FROM STAGNANT SELL AND OTHERS SIT

By Mike Monroe

Iget this question all the time: Why do some centers sell quickly, while others sit on the market for months, or even years? The answer usually isn’t complicated; it isn’t always what people want to hear. The biggest factor, almost every time, is pricing.

I know everybody wants to get what they want to get. I understand that. Most of the people I work with have put 20 or 30 years into their business. This isn’t just a building to them, it’s their life’s work. Their goal is to sell, go sit on a beach somewhere, and not have to worry about money.

But that’s not always reality anymore.

Years ago, there was a general rule of thumb in our industry that a center might sell for one-and-a-half to two times gross revenue. Today, that’s not really how buyers, or more importantly, banks, look at it. Now, they’re focused on EBITDA, typically somewhere in the range of five to seven times.

Definition:

EBITDA measures earnings before the impact of financing costs, taxes, and certain non-cash accounting charges

That’s a big shift, and it changes how deals come together.

YOU’RE NOT SELLING REAL ESTATE—YOU’RE SELLING CASH FLOW

One of the biggest disconnects I see is how owners think about the value of their property.

I often hear, “My business is worth this, and my land and building are worth that,” and then they add those numbers together. The problem is that buyers and lenders don’t look at it that way.

I had a banker tell me once, “I don’t care if it’s sitting on top of Fort Knox. I’m loaning you money to run it as a bowling center.” That stuck with me, because it’s exactly right.

At the end of the day, the business has to generate enough income to support the loan. The real estate can be a safety net, but it’s not what drives the deal. So, when owners build that extra value into their asking price, it usually prices them right out of the market.

And that’s why you see so many centers just sitting there. They’re overpriced.

THE FINANCIALS HAVE TO TELL A CLEAR STORY

The second biggest issue is preparation, or lack of it. I would say at least 50% of the people who come to me are not actually ready to sell. They have a number in mind, but they don’t have their information organized in a way that supports that number.

You need three years of profit and loss statements. You need tax returns. You need a balance sheet. You need to understand your addbacks: things like depreciation, amortization, and owner expenses that won’t carry over to a new buyer.

A lot of times, someone will hand me a tax return and say, “Here you go.” The problem is, a tax return has a number on it, but it doesn’t tell a story. There’s no breakdown of where the revenue is coming from or how the business is really operating.

If I can’t clearly explain your business to a buyer, it makes it harder for them to get comfortable, and if they’re not comfortable, they’re not moving forward.

BUYERS SEE EVERYTHING—NOT JUST THE NUMBERS

Even if the financials are solid, buyers are still going to evaluate the condition of the center. And I’ll be honest, this is where a lot of deals start to fall apart.

You walk into a place and you immediately get a feeling. Sometimes that feeling is, “This is a great opportunity.” Other times, it’s more like, “This is where bowling came to die.”

Revenue BUILDERS // Exit Strategy

That might sound harsh, but that’s how buyers think.

If the equipment isn’t working properly, if the scoring is outdated, if the place hasn’t been reinvested in, the buyer starts doing math in their head right away. I’ve walked into centers where I’m thinking, “I’m a million dollars in already, and I haven’t even talked to the owner yet.”

That affects what they’re willing to pay, or whether they’re willing to move forward at all.

YOUR ONLINE REPUTATION MATTERS MORE THAN YOU THINK

Another thing that’s changed over the years is how buyers research a business. They’re not just relying on what you tell them or what I put together in a sales packet. They are going online. They’re looking at your online reviews. They’re checking your social media pages. They’re seeing how your center is perceived in the community.

That matters.

If the reviews are bad, or if the responses from the owner are argumentative or defensive, that becomes part of the story they’re evaluating. It gives them insight into how the business has been run and what they might be stepping into.

THE FIRST 10 MINUTES ARE CRITICAL

When a buyer comes to see your center, they start forming opinions immediately. I can’t say it enough: Curb appeal matters. Cleanliness matters. The overall feel of the place matters.

If a potential buyer walks in and sees tables that haven’t been wiped down, trash left from the night before, or balls sitting out everywhere, that sends a message. It tells them the operation might not be as tight as it should be.

You only get one first impression, and in this process, it carries a lot of weight.

THE HUMAN FACTOR

One thing that doesn’t get talked about enough is the role the owner plays in the sale. I’ve sold centers because the buyer and seller

connected, and the seller felt, “this is the right person for my place.” It really can be that simple. On the other hand, I’ve seen deals fall apart when the seller becomes defensive, difficult, or too involved in the process.

You have to remember the buyer isn’t just evaluating the numbers, they’re evaluating the entire experience of working with you.

WHY SOME SELL—AND OTHERS DON’T

When you look at the centers that move quickly versus the ones that don’t, it usually comes down to a combination of factors.

The ones that sell tend to have:

• Realistic pricing

• Clean, organized financials

• A well-maintained facility

• A solid reputation in the community

• An owner who is prepared and easy to work with

The ones that sit are usually missing one or more of those pieces.

The good news is all of this can be addressed ahead of time. Selling a center isn’t something you should figure out as you go. It’s something you should be preparing for years in advance.

Because the reality is, you never know when someone is going to come knocking.

And when they do, the centers that are ready are the ones that get the deal done.

With 40 years of experience in the bowling industry, Mike Monroe is currently the managing associate for The Hansell Group and owner of First Frame Bowling Management.

WHAT’S

GETTING MISSED AND HOW TO FIX IT COSTING YOU CUSTOMERS THE DIGITAL GAPS

By Brian Duke

Most centers are doing marketing and still leaving money on the table. It isn’t a lack of effort, but how those efforts are working together.

I recently sat down with Taylor McGlamery of TrustWorkz, a digital marketing agency that works in the bowling and entertainment space, to talk about where centers are falling behind and what they can do about it. What stood out most is that digital marketing is not one tactic. It is a system.

Digital marketing is not one tactic. It is a system.

TaylorMcGlamery

Think of your digital marketing that way. Your website is the foundation, but it is only one piece. Paid ads, social content, search visibility, and follow-up processes all work together. When aligned, they drive traffic and bookings. When they are not, they create gaps.

YOUR WEBSITE IS THE FRONT DOOR

For most guests, the first interaction with a center does not happen at the front desk—it happens online. Like your physical entryway, your website sets the tone for everything that follows. If it feels outdated, confusing, or difficult to navigate, that impression carries forward.

The most common issues are familiar: slow load times, outdated design and poor mobile functionality, but the bigger problem is that many sites don’t guide guests to take action.

A good website has one job: turn interest into action.

If a guest has to search for basic information, the opportunity is already slipping away.

MAKE IT EASY TO TAKE ACTION

Even when a website generates interest, the next step is often where things stall. One issue that came up repeatedly was unresponsive contact forms. If nobody follows up on form submissions, people will move on.

That breakdown usually comes down to process. Emails go to outdated addresses. Staff members leave, but systems are never updated. Without clear ownership of incoming leads, opportunities are lost before they become bookings.

WHERE LEADS GET LOST:

• Unanswered contact forms

• Emails go to outdated addresses

• No ownership of follow-up

At the same time, guest expectations around convenience have changed. Online booking is no longer optional. “I am a mom of three,” McGlamery said. “There is no way I have time to call a business during the day. I am booking at night when I have time.” If guests cannot take action when it is convenient, they often will not take any action.

Today’s consumer isn’t comparing options on a desktop—they’re making decisions on their phone. “People are always on their phone,” she said. “If your site does not translate to mobile, you are done.” If guests cannot quickly find pricing, hours or booking options, they move on without a second thought.

Another tool gaining traction is AI chatbots on websites. These bots can answer common questions like hours, pricing, or booking details in real time, helping guests get what they need without picking up the phone. “If you have the right information on your site, the chatbot can learn from it and respond to customers,” McGlamery said. That is another reason your website needs to be accurate and up to date, since the tool is only as good as the information it pulls from.

WHERE PAID ADS GO WRONG

Once your foundation is solid, the next step is driving traffic. This is where paid advertising comes in, and where many operators lose momentum. A lack of focus is one of the most common issues. “If you are trying to fill slow times, the offer needs to be very clear and timebound,” McGlamery said.

“It’s the game... operators needed!” - 904 Pinball

“Highest earning pinball I’ve operated in 25 years!” - CastleCade “Best premiere week EVER!” - Logan Arcade

Revenue BUILDERS // Digital

General awareness messaging rarely drives results. What works is specificity—a weekday special, a limited-time offer or a clearly defined promotion. Budget is often not the issue operators think it is. “You can get results with around $250 a month,” she said. “If that is not working, it is usually not the budget. It is the strategy.”

Execution matters just as much. Many operators rely on the simple “boost post” option on social media, which is quick and easy but limits how precisely you can target your audience. That often means your ads could be shown to the wrong people or without a clear objective. Using tools like Meta Business Suite gives you more control over who sees your ads and how they perform, leading to better results. As McGlamery pointed out, “Paid ads will not fix a bad offer, but they will maximize a good one.”

K NOW WHAT’S WORKING

One of the biggest gaps in digital marketing is measurement. Many operators know when they are busy, but they may not know why. Tools like Google Analytics and tracking links can show where traffic is coming from and which efforts are producing results.

“You can actually see if something came from email, social media, or paid ads,” McGlamery said. Without that data, decisions are based on assumptions rather than performance.

D ON’T GUESS:

• Track where traffic comes from

• Use analytics tools

• Make decisions based on data

At the same time, one of the most overlooked tools is also one of the most visible: your Google Business Profile. “I cannot tell you how many times someone says their hours are wrong, and it turns out it is not the website, it is Google,” McGlamery said. That listing is often the first thing a guest sees, and keeping it updated with accurate hours, photos, and information is one of the simplest ways to build trust.

SHOW THE RIGHT EXPERIENCE

Digital marketing should reflect the real-world experience. “I have seen beautiful facilities with terrible websites,” McGlamery said. “It creates a disconnect.” If a center invests in its facility but neglects its digital presence, it sends mixed signals.

What guests see online should match what they experience in person. Stock photos tend to feel staged, while real photos and videos from your center give guests a better sense of what to expect.

MAKE IT ALL WORK TOGETHER

When you step back and look at it all, the opportunity is in how everything works together. On their own, these issues are easy to overlook. Together, they have a real impact on traffic, bookings, and revenue.

In today’s environment, digital isn’t separate from the business; it is often the deciding factor in whether someone chooses you or moves on.

Brian Duke is an industry consultant who helps companies boost sales, strengthen connections, and stay competitive in family entertainment. A veteran of the FEC and arcade world, he is known for his big personality, deep industry know-how, and ability to connect with just about anyone. When he is working with IBI, Brian focuses on uncovering great stories, connecting with standout suppliers, and helping us shine a brighter light on the FEC side of the business, all while keeping things fun and real. Contact Brian at brianduke2012@gmail.com.

“Our experience here at Chatham Bowlerama with New Center Consulting, Inc. was very professional.

New Center Consulting, Inc. usually only deal with 10 pin, duck pin and candle pin scoring systems and pin setters. Glenn and his crew where excited for the challenge of getting the very old Mendes 5 pin machines at our centre to work with their scoring system.

It has been well worth changing the scoring system to Touch Score. Simplicity is the best way to describe Touch Score, ease of use for league bowlers and public bowlers a like.”

“We here at Chatham Bowlerama would suggest New Center Consulting, Inc. for installing Touch Score scoring system.”

ARCADES Get Right WHAT HIGH-PERFORMING

By Natalie Fernandez

Operating a high-performing arcade is a constant balancing act. Game mix, pricing, layout, rotation, and prize strategy all have to work together, and when one piece is off, it shows up in your numbers.

In this two-part series, we break down what separates high-performing arcades from the rest; starting with the decisions that shape the game floor.

We asked Michael Williams of GENDA Americas a simple question: what separates high-performing arcades from the rest?

His answer wasn’t about any one game or trend. It was about how everything works together, and how often operators get that balance wrong.

The most successful operators, he adds, don’t treat their arcade as a static lineup. They treat it as something that’s constantly evolving.

WHERE OPERATORS GO WRONG

Stop Guessing, Start Watching

One of the biggest missteps starts before a game even hits the floor.

“Operators often make the mistake of buying based on personal preference instead of actual player behavior,” Williams says. “They also tend to chase what looked good at a trade show rather than what will truly perform.”

Another common issue is imbalance; too many of one type of game without a cohesive strategy behind the mix. “Some operators overload on one category without building a balanced mix,” he explains. “And they treat games as one-time purchases instead of part of an evolving arcade strategy.”

The fix? Watch what your players actually do and let that guide decisions.

Key takeaway: Your players decide what earns.

THE COSTLY MISTAKE

Dead Games Drain Revenue

If there’s one mistake that quietly eats away at profitability, this is it.

“The most expensive mistake is holding onto underperforming games for too long,” Williams says. “That’s where revenue disappears, because every low-performing game is taking up space that could be earning more.”

That shift in thinking is also driving more interest in flexible models.

“We’re seeing strong growth in revenue share models,” he adds.

“Operators want the ability to rotate, test, and optimize without being locked into equipment that may not perform long term.”

Key takeaway: If it’s not earning, it’s costing you.

BUILDING THE RIGHT GAME MIX

Start With Your Audience

Before making any purchase, Williams recommends stepping back and looking at your guests first.“Everything should start with your customer and how they interact with your space,” he says. “From there, everything else flows.”

Different audiences call for different strategies. “Family-focused venues need approachable, high-win-rate games, while older or more competitive audiences tend to lean toward skill-based and social play,” he explains. “High-traffic environments can support faster gameplay and higher pricing.”

But understanding your audience is only step one. “The second layer is your operational strategy,” Williams says. “You need to think about how often you’ll refresh the floor and how you’ll evaluate performance.”

Key Takeaway: Build for your audience, not your preferences.

FLASHY DOESN’T EQUAL PROFITABLE Replay Value Wins

Some games grab attention but struggle to deliver long-term results. “There are definitely games that look great but don’t deliver,” Williams says. “Large video pieces can be visually impressive but often lack replay value.”

The issue isn’t first impressions — it’s staying power. “Some games are fun once but don’t create repeat play,” he adds. “Others rely more on aesthetics than strong earning mechanics.” What actually works tends to be simpler. “The best-performing games are simple, intuitive, and create that ‘just one more try’ behavior,” Williams says.

Key Takeaway: Simple and repeatable beats flashy.

That’s the foundation, but building the right floor is only half the equation.

COMING NEXT ISSUE:

How top operators track performance and maximize ROI.

Michae Williams

Unlock Revenue YOU ALREADY HAVE

TURN SMALL TWEAKS INTO BIG GAINS

By Brandon Willey

For many bowling and family entertainment centers, revenue growth is often treated like a capital problem. When things slow down, the instinct is to think bigger: new attractions, remodels, expanded arcades, larger marketing campaigns.

In reality, many centers are already sitting on unrealized revenue.

I recently caught up with Mica Gornail, general manager of Bowling at ROLLER, to talk about where that opportunity actually lives. More often than not, it is not about adding something new, but getting more out of the lane inventory, party products, and foodand-beverage offerings already in place.

That’s the logic behind a quarterly revenue reset, a disciplined review of pricing, lane utilization, party packages, and F&B bundling. The goal is to tighten execution and improve profitability without waiting for a major reinvestment cycle.

WHY QUARTERLY MATTERS

START WITH PRICING

Pricing is usually the first place to look, and often the most overlooked. Many centers are still operating off structures set years ago, with only minor adjustments along the way.

But pricing should reflect current demand, capacity, and guest behavior. A quarterly review should ask a few simple questions:

• Are peak periods priced to match demand?

• Are slower periods being stimulated intelligently?

• Are discounts solving the right problem, or just eroding margin? It comes down to regularly reassessing what’s in place and challenging long-standing habits; just because something has been done for years doesn’t mean it’s still effective. That mindset is essential.

If weekend evenings are consistently full, the issue is not traffic. It is whether that demand is being monetized properly. On the flip side, if weekday traffic is soft, the answer is not always lower pricing. It may be better value through bundles, booking incentives, or targeted offers.

A quarterly cadence works because a bowling or family entertainment center’s business is constantly shifting. Demand patterns move with school calendars, summer schedules, league play, holiday parties, labor constraints, and food costs. Looking at performance once a year smooths over those shifts and hides where money is being left behind.

As Gornail explains, “Each quarter is so different, and your business can get away from you after 365 days.” She adds that “a consistent rhythm becomes part of your DNA versus a really big lift.”

That is an important distinction. A revenue reset should not feel like an emergency exercise; it should be part of the normal operating discipline of a modern center.

TREAT LANES LIKE INVENTORY

Lane utilization is one of those areas that’s easy to understand but not always easy to stay on top of. Operators know this better than anyone; once an hour of lane time goes unsold, it is gone for good, which is why it helps to occasionally look beyond simple occupancy.

A quick check of revenue per lane-hour by daypart, day of the week, and occasion can reveal some subtle gaps. Open play, leagues, birthday parties, and corporate events all use the same space, but they don’t all deliver the same return.

Gornail emphasizes that “capacity management is such a big piece,” and notes that this is “data you can action within a few days.” In other words, it is less about pulling reports and more about noticing what they are telling you.

Revenue BUILDERS // Competitive Strategies

WHERE SMALL GAPS CAN HIDE

• Waitlists and queue time

• Dwell time

• Staffing levels

• Booking patterns

From there, adjustments can be made to pricing, reservation rules, or scheduling. Gornail also suggests moving away from a fixed-capacity mindset. A full Saturday night and an empty Tuesday afternoon are completely different situations, and they should not be managed the same way.

RETHINK PARTY PACKAGES

Party packages are worth revisiting regularly. They’re often major revenue drivers, yet some of the least updated. Over time, they can drift toward operational convenience instead of margin and ease of booking. The strongest packages reduce friction for the guest while naturally guiding higher spend through add-ons like arcade cards, upgraded food, private lane time, or premium experiences. Gornail emphasizes that a formal review should look at:

• Which packages sell the most

• Which generate the strongest profit

• How often add-ons are attached

• Whether upgrades are easy to see and buy

WHERE REVENUE SLIPS THROUGH

One of the most important parts of a revenue reset is identifying where revenue breaks down between departments. In many centers, the problem is not that each department lacks opportunity on its own, but that the handoffs are weak.

• Parties that do not include arcade cards

• Bowling reservations without food pre-orders

• Corporate events missing premium beverage options

• Guests waiting for lanes who are not directed to the bar or arcade

Gornail describes walking into centers and seeing different laptops set up to run different parts of the operation. That fragmentation leads to

fragmented selling. When booking systems, party sales, arcade, and F&B do not connect, upsell opportunities disappear and the guest experience suffers.

On the flip side, even small improvements can create momentum. Gornail notes that strong waitlist functionality can keep bars and attractions active, turning idle time into revenue instead of dead space. The key shift is thinking of the center as one ecosystem, not separate departments competing for attention.

MAKE GROWTH A HABIT

A strong revenue reset should produce measured experiments, not overcorrections. Operators do not need to rewrite the entire business every quarter. They need to identify the few changes most likely to improve yield and test them in a controlled way.

That might look like:

• Tweaking Saturday-night pricing

• Rebuilding one party package

• Adding a single online upsell

• Testing a new F&B bundle for a specific daypart

Gornail emphasizes using dynamic, actionable data to guide these decisions and making changes quickly rather than waiting too long or trying to change everything at once.

THE BIGGER SHIFT

The more consistently a center review and refines what it already has, the more revenue it can unlock without relying on the next big investment. For operators in a competitive and fast-changing market, growth is about building a repeatable habit of small, smart adjustments that compound over time.

Brandon Willey, ICAE, is co-founder of the LBX Collective and Premier LBX Group, co-host of The LBX Daily Show, and founder and CEO of Hownd. Brandon has an intense passion for the attractions industry and extensive knowledge of location-based entertainment. Brandon is the former chair of IAAPA’s FEC Committee and now sits on the North American Manufacturers and Suppliers Committee. You can connect with him at LinkedIn.com/in/bwilley.

A Pro’s Call ON STRING

PERFORMANCE MEETS REAL-WORLD ECONOMICS

FEWER DISRUPTIONS, MORE CONSISTENCY, AND MORE TIME SPENT FOCUSING ON GUESTS INSTEAD OF MACHINE ISSUES.

When Mike Fagan stepped into bowling center ownership, he brought a championship résumé with him. A fivetime PBA Tour champion and two-time major winner, Fagan spent years competing at the highest level of the sport. Now, as owner of Tenpins & More, a 24-lane center in Rio Rancho, New Mexico, he’s applying that same focus to building a stronger, more efficient business.

One of his first decisions came before he finalized the purchase in 2025. Fagan had already been researching scoring systems and pinsetter technology, knowing the center’s existing machines had reached the end of their useful life. The equipment had reached a point where ongoing maintenance costs were significant enough to make replacement the smarter long-term move.

For Fagan, it was a straightforward economic move. That decision led him to convert the center to Brunswick’s Boost ST string pinsetters.

MORE CURIOSITY THAN PUSHBACK

The center runs 15 to 16 leagues, with a base of 500 to 600 league bowlers, along with tournaments, sweepers, and other events throughout the year. With that many competitive players, the transition was front and center, and something bowlers were curious about.

“The perception that league bowlers won’t like string is much worse than the reality,” Fagan says. “There were a lot of questions about what it would be like and why we were doing it.” Any pushback didn’t last long. “Once they got out there and competed on it, it was, ‘Ok, we’re good with this.”

Fagan explains that the string pinsetters can be adjusted based on who’s on the lanes. The center mostly runs in casual mode, but for league play, it moves to a longer string length that, in his experience, feels very close to free-fall. He also emphasized the importance of communicating early with league bowlers. “We made sure to explain the change and the why behind it,” Fagan says.

For him, the bigger picture goes beyond the equipment itself. “If someone leaves over string, you have to look at the entire experience you’re offering,” he says. “If the food, atmosphere, and service are strong, people stay.”

WHERE IT SHOWS UP DAY TO DAY

Disruptions used to be part of the routine, but Fagan believes his open play guests felt it the most. “Our league bowlers had gotten used to it,” Fagan says. “But open play guests are paying by the hour. When the lanes go down, that’s a bad experience, and they don’t come back.”

“Economically, it’s night and day,” Fagan says. “The savings are significant.” He expects a payback within three years and a much stronger cash flow over time; money he can reinvest back into the center and guest experience.

And then there’s the time factor. With fewer machine issues pulling attention away, the focus shifts to what keeps people coming back; how the place feels, how it runs, and how much fun they’re having.

SIMPLER OPERATIONS, SAFER STAFF

Staffing has become more flexible as well. Most of the time, the machines handle themselves, even working through minor tangles on their own. On the occasional moment when a hands-on fix is needed, any team member can step in.

“It opens it up so anyone on the team can help,” Fagan says. Builtin alerts notify staff when attention is needed, helping the team respond quickly. “On a busy Friday or Saturday, we’re running open play mode and getting almost zero calls.”

Safety is another factor. Fagan says the string system creates a safer environment for staff and adds peace of mind. “This gives me one less thing to worry about,” he says.

LOOKING AHEAD

“Having competed at the highest level for years, I know what bowlers value,” Fagan says. “I wouldn’t have made this switch if I didn’t believe in the product.”

For Fagan, the value of Brunswick’s Boost ST system shows up in the day-to-day operation of the center; fewer disruptions, more consistency, and more time spent focusing on guests instead of machine issues. And in today’s environment, that operational stability can make a meaningful difference.

Mike Fgan

3-MONTH ROI

Where Social Play Takes CENTER STAGE

HYPER GRID ignites active, family-friendly competition, creating a dynamic hub of activity for guests of all ages!

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High-margin, fully automated sweet treat attraction

• Multiple payment options and low-maintenance operation

• Eye-catching LED display that drives impulse sales

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Bowling Hall Of Famer Perfects His Game(s) With

By Robert Sax

Pro bowling champ Mike Aulby knows something about perfect games. During his PBA Hall of Fame career he was the second player ever to score a 300

game in a televised title match. (Yes, he won the title.) He’s also a successful operator, so when he upgraded the arcade at his 42-lane Mike Aulby’s Arrowhead Bowl in Lafayette, Indiana, he had several reasons for choosing Intercard cashless technology as part of his strategy for scoring more revenue.

Arcade revenue has indeed increased, due in part to Intercard’s self-service kiosk being “seamless” for customers to use. He says customers find it much easier to add value to their play cards and appreciate not having to get an employee to help them do it. “They know they can head right to the kiosk and walk through it easily.”

Aulby has made good use of Intercard’s customer service and training experts to help him and his team learn how to get the most out of their new system. “There’s a lot of opportunities, a lot of options,” adds Aulby, “and you get more than your money’s worth.” He isn’t onsite all the time, so Aulby also appreciates the comprehensive reporting that Intercard provides. “The daily reports that I get are quite informative and help you to make the right decisions as you move forward.”

Aulby loves games and delights in offering his customers a mix of the latest and greatest. The arcade was the first phase of a complete makeover of Arrowhead Bowl and Mike wanted to own his games after revenue-sharing for many years. He bought all-new games and installed an Intercard system to replace an outdated card system from another vendor. “I had heard from a lot of people in our industry with successful operations and the majority are with Intercard,” says Aulby.

Compatibility with Arrowhead Bowl’s QubicaAMF scoring system was a must-have for Aulby, who will be upgrading to that company’s latest technology. Ultimately the venue will have all of its operations under one management system centered on QubicaAMF. “Intercard works well with Qubica,” says Aulby, “and we liked the opportunity to have that ease of operation.” He also praises his Intercard installer for getting his team up and running quickly. “Morgan came out and gave us the one-on-one and it’s been a good experience for us.”

Aulby also appreciates Intercard’s cashless capability as he expects to take Arrowhead Bowl cashless in the future. “We’re seeing less and less cash used. I think that’s the trend and we want to be in front of the curve,” he says. “We still accept cash but I think [operators] will agree that cash is less and less of an opportunity and a time-consuming, costly part of the business.”

With all those competitive advantages, Aulby says he can see why Intercard is so popular with operators who are looking to perfect their game. “It’s turned out to be exactly what I’d hoped for,” says the Hall of Famer.

WHEN DEMAND CAME FASTER THAN PLANNED Unexpected Wave RIDING AN

On the morning High Tides and Good Vibes opened its doors, new operator Eric Shirley wasn’t exactly easing into a smooth launch. The center didn’t have a liquor license. Final permits were still pending. The team was operating on a temporary Certificate of Occupancy, and the kitchen staff had two days of training under their belts.

“It was one of those moments where you think, ‘Are we really doing this today?’” Shirley says. By 3 p.m., approvals came through and the doors opened to the public.

The next day, the coastal North Carolina center pulled in $60,000.

By Stephanie Davis

and Kranti Ponnam — moved forward with the project, leaning on experienced partners along the way, an approach that proved critical once the doors opened.

BUILDING BUZZ BEFORE THE BUILD WAS DONE

Months before opening, they leaned heavily into social media with behind-the-scenes content documenting the journey. “We started sharing renderings, updates, and clips to give people a front-row seat to what we were building.” One early video announcing the concept racked up more than 1.6 million views. By the time of the opening, they had built a following of more than 30,000 without spending a dollar on paid ads.

A CONCEPT THAT HIT AT THE RIGHT TIME

High Tides and Good Vibes filled a gap in the local community with a full-scale entertainment center that blends bowling, arcade, redemption, and social experiences. Before opening, locals were driving 45 minutes or more for a night out, something Shirley experienced firsthand.

Despite having no background in entertainment or hospitality, Shirley and his partners —Frankie Williams, Brian Mallim,

WHEN SUCCESS BECOMES THE PROBLEM

The first few weeks were relentless. Guests poured in. Bowling lanes filled within minutes of opening, sometimes with three-hour wait times. Transactions climbed into the thousands each day. “We were there from 7 a.m. to 2 a.m. for 30 straight days,” Shirley says. And behind the scenes, cracks started to show. “We

made a lot of mistakes early on,” he admits. “We just weren’t prepared for that kind of volume.” That’s when Shirley says having the right partners in place was key. “We needed guidance from people who’ve seen it before.”

One of those voices was industry veteran Jerry Merola of Amusement Entertainment Management, who worked with the team from the beginning, through feasibility and planning. “Jerry helped us make sense of what we were seeing,” Shirley says. “He helped us understand what was normal and what wasn’t.”

As the pace intensified, that outside perspective became even more valuable. “You realize pretty quickly that you don’t need vendors, you need partners,” he adds. That lesson hit especially hard in one area they hadn’t anticipated: redemption.

WHEN THE PRIZE COUNTER COULDN’T KEEP UP

“By the end of the first night, every grabber machine was empty,” Shirley says. “And the redemption store was wiped out.” It wasn’t a one-time issue. It kept happening. “We’d restock, and by the end of the next day, it was gone again.”

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The problem wasn’t just inventory. It was understanding the system behind it. “We didn’t even realize at first that our payout was off,” he says.

“We were running around 12% and industry standard is closer to 25%. That’s when Shirley called their redemption rep. “I said, ‘We’re out of product, our machines are empty. We need help.’”

EARLY WINS AND SURPRISES

Despite the early challenges, the center quickly found its rhythm.

“We thought one attraction would dominate,” Shirley says. “But it’s actually been pretty evenly spread.” The arcade leads, with bowling right behind, and together they make up nearly half of attraction revenue.

The arcade has been a big win. If things keep trending the way they are, Shirley says they expect to have the games paid off within six months of opening.

center’s high school employees walked her to her car and asked about her experience. “She didn’t expect that,” Shirley says. “But it meant enough for her to email me about it.”

FINDING THE JOY IN THE CHAOS

Today, the operation is far more structured. Systems are in place. The team is dialed in. And the early chaos has given way to consistency. But Shirley hasn’t lost sight of what drew him to the business in the first place.

“At the end of the day, we’re in the business of creating fun,” he says. “People come in, maybe they had a bad day, and for a couple hours, they forget about it. That’s a privilege.”

After all the long days, the learning curves and the unexpected challenges, one thing is clear. “The joy is in the journey,” Shirley says. “It’s hard, but I wake up every day and I love it. We own a lot of other businesses, but this is the one I wake up excited about every day.”

KEY LESSONS LEARNED FAST

That call to their merchandise partner, Redemption Plus, marked a turning point. “They didn’t just send us more product,” he says. “They showed up.”

An inventory specialist spent three days onsite training the team and their local rep made multiple visits to ensure processes were sticking. “They helped us establish realistic par levels, set up inventory systems so we actually understood how everything should function,” Shirley says. “They were here five different times in those first couple months,” he says. “Within six to eight weeks, we went from chaos to a system,” Shirley says.

“Now that the team has the right setup and understands how important a strong redemption experience is for both guests and the business, they’ve really taken ownership of the department.”

DIALING IN FOOD & BEVERAGE

Food and beverage was another early adjustment. Costs got out of control fast, and it was clear something had to change. “Again, we didn’t have the right structure in place,” Shirley says. They brought in a new chef with compensation tied directly to food cost performance. “That accountability made a big difference right away,” he adds.

Another surprise? How much branding actually matters. “We positioned ourselves as a lifestyle brand right from the start,” he says. That approach has carried through in branded merchandise, which has become a solid revenue driver. “People love the logos and the vibe. It’s become part of the experience.”

They’ve leaned into it beyond the building, too. From supporting local surfers to seeing their stickers show up on boards around town, the brand has taken on a life of its own.

CULTURE MAKES THE DIFFERENCE

Staffing was a big focus early on. “We were very lucky that our initial hiring for hourly employees attracted 350 applicants,” Shirley says, fueled in part by social media buzz. From the start, they wanted to create a positive place to work, so building a strong culture was a priority.

“We made a decision early on that nothing was beneath the management team,” Shirley says. “We’re bussing tables, making drinks, talking to guests. If your team sees that, they follow it.”

He recalls a moment when a guest, a local doctor, reached out after her visit. As she was leaving late one night, one of the

Don’t Guess, Know What Good Looks Like

“Know your benchmarks.”

“We were well below where we needed to be and didn’t realize it.”

“Plan for more inventory than you think.”

“We had to rethink storage and how much product we actually needed on hand.”

“Hiring isn’t enough.”

“Getting people in the door was one thing, but training and culture mattered more than headcount.”

“Put processes in place fast.” “We were trying to keep up while learning how to run it at the same time.”

“Choose partners who actually help.”

“We leaned on partners to guide us. We didn’t know what ‘good’ looked like until they showed us.”

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HOW CINEMAS COMPETE ON EXPERIENCE Just Expanded YOUR COMPETITION

By Mark Miller

The movie theater business is under pressure.

Attendance swings with release schedules. Margins are tight. And for many guests, sitting through a two-hour film is no longer enough to justify leaving the house. The result is a shift that should sound very familiar to bowling and family entertainment center operators.

Across the country, cinemas are adding bowling, arcades, foodand-beverage programs, and social spaces in an effort to increase dwell time, smooth out demand, and create a more complete night out. What was once a passive experience is becoming something far more dynamic, and far more competitive.

And they’re not competing with other theaters, they’re competing for the same night-out dollar as bowling centers and family entertainment centers.

FROM ONE EXPERIENCE TO MANY

For decades, theaters relied on a simple model: sell tickets, sell concessions, and move guests in and out in waves. That model worked when movies were the primary draw. Today, it’s not enough. Now, many cinema operators are reimagining their space to give guests more ways to spend their time, and their money.

Texas-based Film Alley is one example of how that evolution is playing out. What started as a traditional theater operation has grown into a multi-activity concept that blends movies with bowling, arcades, and food and beverage.

“The seasonality of theaters can get pretty bleak,” said Nathan Schulman, who oversees finance and film buying for Schulman Theaters. “Bowling and food help cover those gaps.” When one part of the business slows, another picks up. Instead of relying on a single revenue stream, they are building systems that support each other.

That hybrid model offers guests more to do and more reasons to stay. Longer visits lead to higher spend, while multiple attractions help balance demand across the week.

A NEW COMPETITOR ENTERS THE MARKET

For bowling and family entertainment centers, none of this is new. The industry has already moved beyond being defined by one activity. What’s happening in cinemas is essentially a mirror of that evolution.

These venues are no longer operating in a separate category. They are competing for the same discretionary dollars, the same group outings, and the same “what should we do tonight?” decisions.

It is no longer bowling versus movies. It is experience versus experience.

That shift changes the competitive landscape. A guest deciding between your center and a hybrid cinema isn’t choosing an activity. They’re choosing the environment, the energy, and how the entire experience fits their group.

That’s where the pressure, and the opportunity, starts to show. Venues that offer variety have a clear advantage.

WHERE IT SHOWS UP IN THE BUILDING

At Film Alley locations, traditional theater space is being reimagined. Some auditoriums have been replaced with bowling lanes, arcades, and other attractions. Food and beverage programs have been expanded to support longer visits. Technology is being used to track traffic patterns and refine the guest experience.

“The movies are still a draw,” said Jacob Schulman, vice president of operations and construction for Schulman Theaters. “But now they’re part of a larger experience.” Instead of competing with other attractions, movies become one option within a broader offering.

What’s NEW // Emerging Competition

STUDY YOUR COMPETITION

If a hybrid cinema concept is operating in your market, it’s worth a visit, not as a guest, but as an operator. Watch how people move through the space. Notice where they spend time, where they hesitate, and what pulls them from one activity to the next.

Pay attention to how food and beverage is positioned. Look at how the venue handles wait times and transitions between experiences. Observe what groups do when not everyone wants to participate in the same activity.

WHERE BOWLING CENTERS STILL WIN

While hybrid cinema concepts are gaining traction, bowling centers still have inherent advantages. Bowling is naturally social, active, and repeatable. It creates built-in interaction, encourages group participation, and keeps guests engaged in a way that passive entertainment cannot.

That foundation is hard to replicate.

At the same time, hybrid venues are closing the gap by layering in more ways to engage. They’re not replacing bowling, they’re surrounding it with additional options, and that’s what makes them competitive.

WHERE TO FOCUS NEXT

The rise of hybrid cinema concepts reinforces a few priorities for bowling and FEC operators.

• Look at how long guests stay, and where the drop off happens.

• Evaluate how your attractions connect. The strongest venues create a natural flow from one experience to the next.

• Make sure non-bowlers are just as engaged as those on the lanes Seating, sightlines, and nearby activities all play a role.

• And most importantly, the expectation of a complete night out is only getting stronger.

THE BIGGER PICTURE

The lines between entertainment categories are blurring. Guests aren’t choosing activities, they’re choosing experiences. Cinemas are adding bowling. Bowling centers are expanding food and

beverage. Arcades are becoming more immersive. Across the board, operators are building environments that combine passive and active experiences.

The common goal is to give guests more ways to engage without leaving the building. For bowling operators who have already embraced that model, the shift in cinemas is validation. For those who haven’t, it’s a signal. This isn’t a future trend, it’s already happening, and accelerating. As that becomes the norm, the comparison becomes clearer.

How does yours compare?

THE HYBRID ENTERTAINMENT BOOM

• The family entertainment center market is projected to nearly double in value between 2025 and 2032. (Source: 360iResearch)

• North America’s location-based entertainment market is expected to grow from $39 billion in 2024 to more than $149 billion by 2030. (Source: Mordor Intelligence)

• Multi-activity venues in the U.S. have grown at an estimated 12.8% annually over the past five years. (Industry estimates)

Mark Miller is a freelance writer, editor, and public relations specialist from Flower Mound, TX. He’s the author of "Bowling: America's Greatest Indoor Pastime," available at Amazon.com or directly from him at markmywordstexas@gmail.com.

Work Smarter, Not Harder

MAKING SENSE OF EVERYDAY TECH

By Natalie Fernandez

Technology is built into more products than ever, but sometimes the way it is explained can make your eyes glaze over.

RFID. APIs. Automation. Cloud-based dashboards. Real-time data. Integrated systems. The words may sound impressive, but you probably just want the plain-English version.

What does the technology actually do? How does it work in everyday operations? Can it save time, reduce mistakes, improve efficiency, or protect the bottom line?

That’s the purpose of Tech Talk.

Occasionally, we will look at technology already working inside industry products and break it down in simple, practical terms. No tech fog, just the basics. This month, we are looking at RFID technology through BMI Merchandise’s RFID scanner application, which is designed to help operators manage inventory more efficiently.

For many centers, inventory is one of those necessary jobs that can quietly drain hours from the week. Staff count prizes, scan barcodes, open boxes, move plush, check shelves, review reports and then try to figure out why the numbers do not match. One missed scan, one duplicate count, one box forgotten in storage, and suddenly the data is off.

RFID is built to make that process easier and more accurate.

RFID, IN PLAIN ENGLISH

RFID stands for Radio Frequency Identification, but the simple version is this: It lets products be scanned wirelessly using a small tag. Unlike barcodes, RFID tags can be read from a distance with a handheld scanner, alleviating the tedious task of scanning each barcode item.

Using BMI’s RFID application, here’s an example of how it works in a real-world setting:

• Merchandise arrives pre-tagged, so there is no extra prep work on your end.

• Each tag carries product information that communicates directly with the scanner.

• A staff member can simply walk the area, scanning prize walls, display cases, shelves and back stock.

• The scanner reads the items, counts them, organizes them by SKU and flags anything that does not match what the system expects. In everyday terms, inventory shifts from a long manual count to a faster digital sweep!

WHAT IT CAN MEAN FOR YOUR OPERATION

• Major time savings: Inventory that used to take 10 to 12 hours can be cut down significantly because staff are not scanning items one by one.

• Better use of labor: Less time counting means more time for guests, training, merchandising, and running the floor.

• Improved accuracy: Fewer manual steps help reduce missed items, double counts, and data entry mistakes.

• Smarter purchasing: More accurate numbers lead to better reorders, less overstock, fewer stockouts, and fuller, more appealing displays.

Good technology should make work easier, not more complicated. In this case, it turns a slow, manual task into something faster, easier to repeat and more useful to the business. That is the kind of technology worth understanding. Because at the end of the day, the question is not, “Does this product have impressive tech?” The better question is, “How does this technology actually help my business?”

If there’s a piece of technology you’ve been hearing about and want us to break down in a future issue of Tech Talk, send it our way to natalie@bowlingindustry.com

Dirty Soda, Big Opportunity PREMIUM DRINKS WITHOUT THE ALCOHOL

If you’ve spent even a few minutes on social media lately, you have probably seen it. Bright, creamy sodas layered with syrups, topped with fruit, and served in cups that look more like desserts than drinks.

This is dirty soda. And what started as a regional favorite has quickly turned into a nationwide trend that operators should not ignore.

Dirty soda is actually pretty simple. Take a base soda, add flavored syrups, mix in a splash of cream, and finish it off with fruit or garnishes. The result is a customizable drink that feels indulgent, fun, and completely different from a standard fountain pour.

But the real appeal isn’t just the flavor, it’s in the experience.

MORE THAN JUST A DRINK

Nobody is pulling out their phone to post a regular soda. But a colorful, layered drink with a creative name? That’s a different story. Dirty sodas are built for sharing, both across the table and across social platforms. That shareability is a big reason the trend has taken off.

What began in Utah soda shops like Swig and Sodalicious has now reached a much wider audience, fueled by younger consumers looking for something social, customizable, and alcohol-free. Guests, especially younger ones, are rethinking how they socialize. Many are drinking less alcohol but still want something that feels like a treat.

Dirty soda fits that space perfectly. Industry analysts have tracked a surge in online buzz around dirty soda in recent years. Even the major beverage brands like Coca Cola and Pepsi have taken notice, introducing their own spins on customizable soda mixes as they look to meet changing consumer preferences. And Nestlé’s Coffee Mate has also taken notice, launching a line of creamers specifically designed for dirty sodas.

A SMART PLAY FOR OPERATORS

Nonalcoholic beverages are becoming a destination item. Something guests come in specifically to try, talk about, and order again. And dirty soda checks all the right boxes. These drinks are customizable, visually appealing, and easy to position as a premium offering, even though the ingredients are relatively low cost.

From an operational standpoint, it’s also refreshingly simple to execute. If your bar already has a soda system and a few syrup options, you’re almost there. Add cream, introduce a handful of signature combinations, and suddenly your beverage program has a new layer of energy without slowing down service.

BRINGING IT TO LIFE

Some centers are already tapping into the trend. River City Extreme in Monticello, Minnesota, for example, recently introduced dirty sodas as part of a limited-time promotion alongside new menu items. Their social posts highlight vibrant drinks paired with shareable food, positioning the experience as an easy upgrade to a night out. It’s a simple move, but an effective one. The drinks stand out, the presentation draws attention, and the pairing encourages guests to spend more time and money during their visit.

WHY IT WORKS RIGHT NOW

Guests are looking for experiences that feel social without the expectation of alcohol. They want something fun, something adaptable, and something worth sharing. At the same time, they are willing to pay for beverages that feel elevated, even if they are nonalcoholic. That combination creates a sweet spot to offer a premium feel without premium complexity.

A TREND WITH STAYING POWER

The continued expansion into mainstream menus and brand-backed promotions suggests dirty soda has real staying power.

If you’re looking for a fun way to refresh your beverage program, the dirty soda movement offers a low-risk way to do something new. And in a market where attention is hard to earn, that kind of simple, highimpact idea is worth exploring.

BUILD YOUR DIRTY SODA MENU

Start With a Simple Lineup:

• Cola + vanilla + cream

• Lemon-lime + coconut + lime

• Root beer + caramel + cream

Upsell Opportunities:

• Add fruit purees or boba for a premium touch

• Use branded cups or eye-catching presentation

• Bundle drinks with shareables or desserts

WHERE WONDER COMES TO PLAY

BNashville

DONE RIGHT

WHERE TO EAT, DRINK, AND UNWIND

From IBI’s favorite foodie & travel connoisseur, industry expert Carey Tosello of ebowl.biz.

owl Expo returns to Nashville, a city that knows how to host. From live music pouring out of every doorway on Broadway to a food scene that goes well beyond hot chicken, Music City delivers energy, flavor, and plenty to do once the show floor closes. Here are a few spots worth your time.

DINING AT THE GAYLORD

• Old Hickory — A go-to for a more elevated meal, with standout items like a wet-aged tomahawk, lobster tail, and seafood tower. Best for a client dinner.

• The Foundry Field House — A new addition this year, set up as a lively spot to catch major sporting events, including the FIFA World Cup. Good for groups.

• Delta Marketplace — Perfect for grab-and-go meals when you’re short on time or just want something easy back in your room. Quick and convenient.

NEAR THE GAYLORD (WITHIN A MILE)

If you want to venture just outside the resort, there are a few easy options nearby.

• Aquarium Restaurant — Dining around a 200,000-gallon tank makes this one more about the experience. Fun and different.

• Mission BBQ — Reliable, no-frills barbecue with strong reviews. Simple and solid.

DOWNTOWN NASHVILLE & BROADWAY

Downtown Nashville is tight, walkable, and built for a good time. It’s

busy, loud, and exactly what you expect. The Gaylord sits about 10 miles away, so plan for a short drive or rideshare.

• Midtown Café — A long-time local favorite serving American cuisine with a Southern edge. Reservations recommended.

• Hot Chicken Debate — Hattie B’s vs. Prince’s. Go with Prince’s for the original. Either way—pace yourself.

MUSIC PICKS

Live music is everywhere, but if you want a few reliable stops:

• Grand Ole Opry — Right next to the Gaylord, with shows throughout the week.

• Broadway Stops — You can’t go wrong wandering, but a couple standouts:

• Jason Aldean’s Bar — High energy, always packed.

• Twelve Thirty Club — More polished upstairs, honky-tonk feel downstairs.

TRAVEL TIP

Use an itinerary app like TripIt to keep reservations and plans in one place, it makes navigating a busy week a lot easier.

Stop by Booth #735 and let us know where you ended up.

Carey Tosello is a former managing partner of two high volume bowling centers, and the founder of eBowl.biz, a leading provider of digital marketing services to the bowling industry. He can be reached at 541-549-0999 or go to eBowl.biz.

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Your Industry Partners Are Ready to Connect!

On the trade show floor or from back home, these are the companies bringing solutions you can use right now: new products, fresh ideas, and show specials worth a look.

Alleytrak

AlleyTrak is the ultimate lane reservation and management system! Simplify open play, leagues, parties, and events while boosting revenue with online reservations. Now featuring a built-in loyalty program, AlleyTrak helps you turn first-time guests into repeat customers. AlleyTrak’s intuitive admin panel makes staff management effortless while saving valuable time. Our highly customizable booking engine adapts to YOUR business model, with flexible pricing, dynamic rates for peak times, and tailored payment options.

Join the growing number of centers using AlleyTrak to streamline operations, increase revenue, and build lasting customer relationships. Most centers only pay $59/month. Visit AlleyTrak.com!

BBBI/Kids Bowl Free

Kids Bowl Free continues to be one of the most effective tools for driving family traffic, filling lanes during slower dayparts, and building long term customer relationships. The program has helped centers generate millions of visits nationwide while creating repeat engagement year after year. Stop by the Kids Bowl Free booth at Bowl Expo to see how the platform continues to evolve and learn about their newest product designed to help operators capture and guarantee business from teens and adults. Discover strategies that turn seasonal visits into consistent, revenue generating play.

BMI Merchandise

As seen on TikTok! Join BMI Merchandise and millions of others in this viral trend. Stock up on Mystery Squishy Dumplings and unbox the real deal.

These official collectible sensory fidget toys are slow-rising, super soft dumplings packaged in miniature bamboo-style steamer baskets. They combine the irresistible appeal of blind bags with the hype of the squish product category.

Influencers across social media are unboxing rainbow dumplings in hopes of discovering the epic rare glittery version on camera. Kids and kids at heart alike will be delighted to find these at your redemption center.

Stop by our booth #856 to check out the squishy your guests are hoping to win, and the internet's favorite squeeze!immersive 110” vertical screen display!

Brunswick

Stop by Brunswick at Bowl Expo 2026 to see how today’s bowling centers are evolving. Explore Boost ST®, our USBC- and PBA-certified string pinsetter designed for efficiency and long-term performance, now supported by mobile tools like the Pronto app.

See how Sync® brings scoring, POS, kiosks, and Sync Pay together into one connected system, while tools like the OpenLane® app help centers stay engaged with guests beyond the lanes.

Learn how solutions like Spark® Immersive Bowling, Nitro® LED lighting, and Sync LED video walls come together to support a more engaging, modern environment. It’s a practical, connected approach built for real-world operations.

856

Decibel Studios

Early AV planning saves time, money, and headaches. Whether you're building a new bowling center or upgrading an existing FEC, one of the most overlooked (and most important) steps is planning your audio/visual systems early in the process.

Bringing in your AV partner during the design phase can prevent costly rework, avoid infrastructure surprises, and ensure your technology is seamlessly integrated—not squeezed in after the fact. From LED walls and lighting to audio zones, security cameras, and data cabling, AV affects more of your guest experience than you might think.

That’s where Decibel Studios comes in. With over 30 years of experience in the entertainment industry, we specialize in custom AV design, engineering, installation, and ongoing support—all with a focus on creating immersive environments that stay on budget and on schedule.

Start smart. Plan early. Partner with a team that knows your business.

Visit us at Booth #335 during Bowl Expo 2026

Learn more: www.decibel-studios.com

eBowl.biz

Reach thousands of prospects daily thru targeted digital ads including birthdays and retargeting of your website visitors. Gain more great reviews and easily respond to them thru our app. Targeted Bowling Marketing will drive more traffic thru your doors! Call 541-549-0999 or visit targetedbowlingmarketing.com

Genda Americas

At Bowl Expo, we’re bringing a curated mix of our latest attractions, led by our Kiddleton claw machines featuring exclusive, highdemand licensed IP and collectible prizes that keep players coming back for “just one more try.” With eye-catching designs and a proven revenue model, Kiddleton stands out in any location. While part of our lineup is still under wraps, expect a few surprises alongside proven high-earning favorites. Stop by to explore revenue share models, financing options, and turnkey solutions designed to maximize ROI while keeping the fun front and center.

Lanetalk

LaneTalk League Manager helps bowling centers run leagues with less effort and better results.

Automate scheduling, scoring, and standings, while giving bowlers real-time access to scores, schedules, and updates in the LaneTalk app. Reduce front desk workload, save hours every week, and keep your leagues running smoothly from start to finish. With free onboarding, training, and support, getting started is simple. Deliver the modern league experience bowlers expect–while freeing up time to focus on your business.

New Center Consulting

Welcome to New Center Consulting, Inc.!

Whether you're dreaming of launching a new bowling or family entertainment center or looking to refresh your current venue with a modern twist, we've got you covered. With complete modernization packages to choose from, we’re a one-stop shop for all your needs at budget-friendly prices. Explore our wide range of updates, from scoring systems and lane equipment to atmospheric enhancements like glow carpets, advanced lighting, sound systems, and more. Transform your space today and create an unforgettable experience for your guests. Stop by and visit the NCC team at Booth #440

QubicaAMF

BES NV goes beyond traditional bowling scoring systems to deliver the ultimate onlane entertainment experience. With the industry’s most expansive collection of immersive environments, themes, and games, BES NV helps guests discover the best way to play on every visit. Like today’s entertainment streaming services, it matches guests to personalized experiences while driving engagement and revenue. Extend Your Play makes it effortless for guests to stay longer, enabling mobile, QRcode payments that seamlessly extend the bowling session without staff intervention. BES NV Identity allows centers to fully brand the experience with their center logo, color scheme, and even customize holidays and special events, turning every game into a personalized, revenuedriving, onlane experience. www.qubicaamfbowling.com

Raw Thrills

Stranger Things Arcade™ is an electrifying new arcade game for 1-4 players from Raw Thrills, inspired by the hit Netflix series, Stranger Things We are turning arcades upside down with this new arcade game. This family-friendly masterpiece invites players of all ages to battle Demogorgons, Demobats, Demodogs, and Vecna himself, in a high-energy, ball-throwing quest featuring the show’s iconic characters, locations, and haunting soundtrack. Engineered for maximum uptime, the cabinet boasts the proprietary Thrill-Scan™ ball sensing system for pinpoint accuracy. Hang out with the gang in Hawkins! STRANGER THINGS ™/© Netflix. Software ©2026 Raw Thrills, Inc

LAI Games

Bring Big Action to a Smaller Footprint with Unite Kaiju Rampage

Unite Kaiju Rampage packs blockbuster arcade action into a compact, four-player cabinet built for strong earning potential. Players team up in explosive battles against colossal monsters, creating an exciting cooperative experience that appeals to groups, families, and competitive friends alike. With cinematic visuals, intense boss encounters, and broad all-ages appeal, it delivers the kind of high-energy gameplay that drives repeat visits. Best of all, its space-efficient design gives operators four player positions and standout attraction value without sacrificing valuable floor space—making it a smart addition for bowling entertainment centers looking to maximize ROI.

767

860

Redemption Plus

At Redemption Plus, we're more than prizes, we build redemption programs that drive revenue. For over 30 years, we’ve helped bowling centers transform redemption into a highperforming profit center through custom room design, merchandising strategy, and smart inventory management. Our complete service package combines innovative technology with hands-on support to reduce downtime and keep guests coming back.

Visit Booth 723 to meet the team and discover how we support your business beyond the product. Don’t forget to ask about our Bowl Expo show specials and exclusive BPAA Smart Buy Program deals—available only at the show!

Rhode Island Novelty

When it comes to redemption and amusement prizes, there’s one name you need to know: Rhode Island Novelty. As we celebrate our 40th anniversary this year, we continue to lead as the nation’s #1 source for everyday staples and on-trend items—offering unbeatable pricing, exceptional service, and the largest selection in the business.

From prize wall essentials to custom imprint solutions and exclusive licensed products, we deliver everything you need to keep guests engaged and coming back.

Plus, our smart tools—including automatic reordering, bin weight inventory systems, and tailored planograms—are available at no additional cost to help streamline your prize program.

Stop by, meet our expert team, and see why operators nationwide trust Rhode Island Novelty to power their prize programs and grow their business.

Steltronic

After months of anticipation, we’re excited to introduce NOVA at Bowl Expo in Nashville. This all-new platform marks our most advanced and polished software release yet, designed to enhance every aspect of your bowling center’s operation.

With cutting-edge performance and forward-thinking innovation, Steltronic NOVA raises the bar for what modern scoring and management systems can deliver. The wait is over—now it’s time to experience it firsthand. Visit us at Booth 467 and discover the next evolution in bowling technology.

For more information, (800) 942-5939, info@steltronicscoring.com

Stern Pinball

In Pokémon by Stern Pinball, Trainers embark on an unforgettable journey across four distinct habitats, discovering, catching, and bonding with many of their favorite Pokémon. Players will shoot the illuminated, mechanically animated Poké Ball to catch Pokémon, build their ultimate team, and complete their Pokémon Collection. The playfield also features beautifully crafted Pokémon-themed ramps, spinners, and targets. Watch as the animatronic Pikachu reacts to your gameplay, cheering you on every step of the way! Trainers can battle their way through rival trainers and compete in the arena through dynamic, custom battle sequences. Danger lurks as Team Rocket and their infamous boss, Giovanni, plot trouble. The interactive Meowth Balloon toy swoops down onto the battle arena to challenge the Trainer. Premium and Limited Edition games include an interactive electromagnet that adds chaos to the battle arena. Every element of Pokémon by Stern Pinball has been meticulously crafted with attention to detail, honoring the rich legacy of the beloved franchise. The machine integrates video clips from the original Pokémon animated series, immersing players in the world that started it all. Bringing the experience to life even further, custom voiceovers for Pikachu and the notorious Team Rocket leader, Giovanni, captures the spirit and humor that fans know and love. To complete the nostalgic journey, the game proudly includes the iconic “Pokémon Theme” song, a true celebration of the timeless Pokémon adventure.

Trustworkz

TrustWorkz helps bowling centers and family entertainment centers stand out online and attract more customers. From social media and SEO to websites and digital ads, we help keep your lanes full and your brand visible. Our team stays on top of changing trends, algorithms, and online marketing strategies so you can focus on running your business. Whether you want to promote leagues, parties, attractions, food specials, or events, we create marketing that gets results. More visibility. More traffic. More guests through the door. Trust the process. It works with TrustWorkz.

US Bowling

We deliver complete bowling and entertainment solutions for new centers, upgrades, and modernizations nationwide. From bowling equipment, scoring systems, lane machines, furniture, seating, and lighting to installation, maintenance, technical support, and parts, we help create highperformance venues built for revenue and guest experience.

With decades of industry expertise, our team supports independent bowling centers, family entertainment venues, and large-scale operations with reliable products, responsive service, and innovative solutions designed to keep centers operating at their best. Whether you’re building a new facility or upgrading an existing one, US Bowling Corporation is your trusted partner for quality, performance, and long-term support.

Visit www.usbowling.com or contact us today at 909-548-0644 or sales@ usbowling.com

Western Bowling Proprietors Insurance

We can quote your insurance at the show! As a second generation, closely held family business, we gain our purpose and motivation from serving bowling proprietors. YOU are what make Monday our favorite day of the week and have helped us become the largest and longest standing insurance provider to bowling centers in the nation, insuring 550 bowling centers in 40+ states. In today's challenging insurance market where carriers are dropping like flies, we've remained strong without cutting corners on coverage. Bring your policy to the show and we can quote your center right at the booth! Visit www.WBPIprogram.com to learn more about WBPI's unrivaled commitment to the bowling industry!

SEE US THERE

EXPERT HOSIERY

Customer

Service

Expert Hosiery is a premiere supplier of high-quality socks to bowling centers and FECs. We pride ourselves in lifetime relationships. Socks variety includes white bowling socks, glow socks, theme socks, and custom logo socks. Our customers are our best testimonial! For orders, call, email or order online 24/7.

LAYMON HUGHES HOSIERY Sharon Hughes

Being a BPAA preferred vendor we are proud to say we are an American family owed manufacturer of quality USA made socks. We are proud to offer many styles of bowling and skating socks to family entertainment centers around the USA and overseas as well. We do not have any minimum orders. Every size center can customize their order each time. We also do custom orders for your center or for special events throughout the year.

AVS COMPANIES

Sales Department

Providing best-in-class arcade and vending equipment with decades of unparalleled service. AVS Companies is the trusted choice for world-class amusement solutions.

BETSON ENTERPRISES

Sales

Department

Betson Enterprises is the leading worldwide distributor of arcade equipment, parts, and service. A family-owned business offering revenue-generating solutions to its clients since 1934, Betson offers concept-to-completion solutions that maximize the profitability of our clients’ investments.

PLAYER ONE AMUSEMENT GROUP

Sales Department

At Player One Amusement Group, we specialize in the sourcing and distribution of quality amusement and vending equipment for both commercial and retail customers. We provide end-to-end Total Solutions, from the design and planning of the space, to equipment selection, to best practices for merchandise and redemption counters. Each business is unique so P1AG customizes the appropriate services to meet your business needs.

AUTOMATIC SCORING

NEW CENTER CONSULTING

Glenn Hartshorn

Touch Score – A truly revolutionary scoring upgrade for legacy systems.

STELTRONIC SCORING

Sales Department

The world’s leading independent automatic scoring manufacturer since 1980.

BRUNSWICK BOWLING PRODUCTS

Michael Postema

The leader in the bowling industry for over 130 years, Brunswick Bowling provides products, services, and industry expertise for new and existing bowling centers.

www.funtimefootwear.com

919.799.7707

support@experthosiery.com www.laymonhugheshosiery.com

256.845.1034

laymonhughes@bellsouth.net

www.avscompanies.com

847.439.9400

sales@avscompanies.com

www.betson.com/bowling 800.524.2343

Sales@betson.com www.p1-ag.com 416.251.2122

GetAnswers@genda-americas.com www.newcenterconsulting.com 248.375.2751

ghartsho@yahoo.com

www.steltronicscoring.com

800.942.5939

Info@steltronicscoring.com www.brunswickbowling.com 231.343.2043

Info@brunswickbowling.com

QUBICAAMF

Sales Department

QubicaAMF is the world’s largest manufacturer of bowling and mini bowling products. With our innovative products, we will help our customers fully unleash that potential to extend the bowling population, to reach the younger generations, to increase their spending, frequency of visits—and your revenue.

INTERCARD

Sales

Department

Intercard introduced cashless technology to the amusement industry and has been leading the way for 30+ years. Award winning cashless systems from Intercard increase customer spending and satisfaction and boost revenues by up to 30% at entertainment centers worldwide.

AMUSEMENT ADVANTAGE

Sales Department

Custom-tailored, cost effective mystery shopping programs exclusively for the amusement, attractions and entertainment industries since 1996. Our team has worked with every size and type of venue and we partner with IAAPA and AAMA for their Top FEC awards programs. Reach out today to better understand what your guests are experiencing!

SHERYL GOLF

Expert business consulting and training services designed to help entertainment venues grow group sales, increase bookings, and elevate the guest experience. Focused on real-world execution, SherylGolf delivers proven strategies in sales, marketing, event programming, and team development, along with systems for recruiting, hiring, onboarding, and training—resulting in stronger teams, smoother operations, increased revenue, and unforgettable experiences that keep guests coming back.

TURFWAY ENTERTAINMENT MANAGEMENT

David Wallace

Full service consulting company within the family entertainment industry focusing on business new starts, expansions, modernizations, and health checkups of existing centers. A dedicated team of professional experts in operations, marketing, branding, culinary, and bar services allow a seamless approach for your needs.

PURSE PEGS

Joe Peplinski

Bowling alleys can install Purse Pegs to their dining tables to provide guests a clean, secure place to hang their valuables while they bowl and dine. This small addition improves comfort, keeps walkways clear, and prevents belongings from getting dirty or damaged on the floor. Purse Pegs enhance the customer experience, making your venue more inviting and accommodating. It’s a simple upgrade that shows attention to detail and encourages repeat business through thoughtful, practical design.

SLOW & LOW

Jon Holecz

Slow & Low is an award-winning lineup of ready-to-serve Old-Fashioneds, crafted for speed, consistency, and serious bar-quality. Ranging from 80 to 100 proof, it’s the ultimate plug-and-pour solution for high-volume accounts looking to serve premium cocktails without slowing down.

www.qubicaamf.com

804.569.1000

info@qubicaamf.com www.intercardinc.com

800.732.3770

Sales@intercardinc.com www.Amusadv.com

800.362.9946 ext. 8

sales@amusementadvantage.com sherylgolf.com

732.302.4439

sheryl@sherylgolf.com

www.turfwayentertainment.com

859.285.7111

dwallace@turfwayentertainment.com

www.pursepegsllc.com 970.376.3349

info@pursepegsllc.com

www.drinkslowandlow.com

203.671.1496

jholecz@cooperspirits.com

BOWLING CENTER INSURANCE

Bob Langley

Helping You Is What We Do Best! With 30 years of experience and over 300 centers nationwide, we’ve mastered the art of insuring entertainment venues from bowling centers and movie theaters to axe throwing, roller skating, go-karts, mini golf, and more. Comprehensive policies include property, general liability, liquor liability, wind/hail protection, and Workers’ Compensation. As part of the sixth-largest (Independent Insurance) Broker in the U.S., we offer competitive quotes tailored to your needs. Contact us today and let’s get your coverage started!

TILTON, THOMAS & MORGAN INSURANCE PROFESSIONALS

W. Tyler Compton

Tilton, Thomas & Morgan Insurance Professionals has been insuring bowling and family entertainment centers for over 40 years. We support state and national organizations, including many state bowling associations and the BPAA. Through our years of experience and working with hundreds of proprietors across the country, we have developed a specialized program to ensure our clients have the correct coverages at a competitive price. We love insuring FUN, so call us today to see how we can help you!

WESTERN BOWLING PROPRIETORS INSURANCE

Cameron Linder

WBPI is the largest bowling center insurance program in the nation with more than 35 years of experience and 400 insured centers. Exclusively endorsed by eight state bowling proprietors associations, our staff of insurance partners and professional bowlers provide staff training, insurance education, advocacy, and business advice. No one fights harder for you! Contact us today for a competitive insurance quote!

DECIBEL STUDIOS

Ravi Shankar

Guy O’Hazza

Decibel Studios is an innovative global technology solutions company that designs, engineer, installs, and maintains custom controlled audio, video, lighting, show control and special effects systems, including augmented and virtual reality, 3D and 4D interactive theaters, for various entertainment, corporate, hospitality, retail and institutional groups.

DFX SOUND VISION

Mike Bovino

More WOW. More Stay. More Play. DFX helps Family Entertainment Centers stand out with immersive audio, lighting, video, and automation systems that increase dwell time and drive repeat business. Whether building new or renovating, we deliver fully integrated environments powered by VersaLED Video Walls and VersaShow technology — all operating through one intuitive control system. From design to long-term support, DFX is your turnkey AV partner for unforgettable experiences.

BBBI/KIDS BOWL FREE

Andy Vasko

At BBBI our goal is to create new customers and profits for bowling centers through our time tested Kids Bowl Free Summer Bowing Program and our new League Development System featuring Fun Bowling Leagues for all ages.

ALLEYTRAK

Chris Behling

AlleyTrak is the complete lane reservation and management system designed specifically for bowling alleys. Manage your recurring events, leagues, parties, packages, along with many other features AlleyTrak has to offer. Save time by allowing guests to make reservations online 24/7.

www.bowlingcenterinsurance.com

864.527.1145

robert.langley@bbrown.com

www.ttminsurance.com

866.233.0266

tcompton@ttminsurance.com

www.wbpiprogram.com

800.200.9998

contact@wbpiprogram.com

www.decibel-studios.com

310.693.5210 ext. 1 310.717.1603

ravi@decibel-studios.com guy@decibel-studios.com

www.dfxsoundvision.com

800.555.5280

info@dfxsoundvision.com

www.kidsbowlfree.com

877.841.4590

Andy.Vasko@kidsbowlfree.com www.alleytrak.com

815.519.9843

Chris@alleytrak.com

PARTY DIRECT

Nancy Dye

Elevate your party experience with Party Direct! From exquisite place settings to captivating decorations, delightful party favors, and premium tableware, we’ve got you covered. With our wide range of high-quality products, competitive prices, and hassle-free shopping, Party Direct is your ultimate destination for all your party supply needs. Create memorable celebrations effortlessly. Party Direct is your one stop source for all the party supplies you need to increase guest satisfaction and profitability!

SIERRA PRODUCTS

Shelly Berry

Sierra Products is your exclusive source for bowling parties, including party favors, supplies and novelties. Bowling birthday party supplies include bowling pin sipper bottles, mini bowling pin candy containers, bowling coin banks, bowling party cups, napkins, novelty souvenir cups and much more. Most of our items can be personalized with your company’s logo, phone, website, etc.

A&A GLOBAL

Sales Department

A&A Global has been delivering fun since 1938, helping businesses turn joy into revenue. With reliable, strategic support and a full range of toys, candy, novelties, and custom programs, we design the right mix to drive traffic, build loyalty, and create real results.

BMI MERCHANDISE

Sales

Department

At BMI Merchandise, we’re in the business of fun—and we take it seriously. For over 30 years, we’ve been a recognized leader in the amusement industry, providing innovative redemption products and services. As an industry pioneer and technology-forward company, BMI helps family entertainment centers improve efficiency and profitability. We offer a constantly evolving mix of redemption merchandise featuring the hottest brands and licenses, all integrated with advanced technology. Beyond merchandise, we deliver innovative technology solutions, including our proprietary AMRS™ system—a 360° solution designed to streamline operations and maximize profits through design, planning, installation, and fulfillment.

SURESHOT REDEMPTION

Corporate Sales

Sureshot is your ultimate destination for retail merchandise and redemption prizes. We feature a comprehensive assortment across all major categories, coupled with exceptional customer service, competitive pricing, and premium quality products. Discover our ongoing additions of unique items year-round. We also offer custom logo programs, automatic merchandise replenishment, assortment planning, and planogramming services. Trust Sureshot Redemption to consistently meet your needs with precision and reliability, especially with our Free Freight program. Call or email us for details!

REDEMPTION PLUS

Michael Nowak

Redemption Plus is your go-to partner for all things redemption! From designing and merchandising exciting redemption centers to offering expertly crafted training resources and a broad selection of trend-worthy prizes, we’ve got you covered. With a fresh approach and top-tier service, we simplify your operations so you can focus on wowing your customers with unforgettable experiences!

RHODE ISLAND NOVELTY

Hutch Costello

Rhode Island Novelty has been in business since 1986 and is the leading Prize provider for the Redemption industry, offering the best case pricing, product selection, and performance. We keep it simple so you can focus on keeping your guests happy. With unmatched variety and value, partnering with us means saving time, reducing costs, and providing prizes that keep guests coming back again.

www.partydirect.com

317.694.8413

nancy@partydirect.com www.noveltybowlingstuff.com

800.900.7695

sales@noveltybowlingstuff.com www.aaglobal.com

800.638.6000 ext. 306

gclothier@aaglobal.com www.bmimerchandise.com

800.272.6375

Sales@bmimerchandise.com

www.sureshot-redemption.com

888.887.8738

Sales@sureshot-redemption.com www.redemptionplus.com

888.564.7587

Smile@redemptionplus.com www.rinovelty.com

401.996.9489

HCostello@rinovelty.com

The #1 chosen string machine by proprietors.

Hear about John’s experience

"I have just south of 300 league bowlers. A lot of them say, ‘I really don't see a difference.’ I think they'll notice more of a difference from house to house versus my free-fall to string from last year, because it's so similar and they appreciate that. It's so nice to not have to deal with all the problems that free-fall machines have. It’s a win-win-win all the way around.”

John Law, Owner, Chetek Lanes, Chetek, WI

5 SANCTIONED LEAGUES

300 LEAGUE BOWLERS

6

LANES OF EDGE STRING PINSPOTTERS