MARKETING MINUTE
Cut Through the Noise Marketing best practices for healthcare companies.
Marketing is a must for any company that not only
wants to keep its head above water but wants to thrive in any economy. But like the economy, marketing best practices don’t remain static. There is ebb and flow, depending on: ʯ The age of your target market ʯ World events ʯ The goals of your customers To ensure you get the growth you want and avoid wasting time and money on ineffective marketing techniques, we’re sharing tips in healthcare marketing. These tips will help you stay at the top of your customer’s minds and attract new ideal customers. The advertising and marketing tactics of the 1950s and 1960s are not as effective in the 21st century. But even the tactics of the past few years can prove to be ineffective 52
October 2022
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and make your company seem outdated, which is why it’s vital to stay up to date on the latest marketing trends. No. 1: Focus on Quality Rather Than Quantity Yes, posting often is helpful. It can move your content up the Google chain and help put your content in front of your audience more often on social media. However, if you post sub-par content just to post often, you risk your reputation. Potential customers might think that if healthcare suppliers are not willing to post quality content, why would they make quality physician office supplies, equipment, or PPE products? Taking care to create quality blog posts, videos, and social media posts that are educational, informative, and appeal to your customer’s wants and needs can make your content stand out.