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Data, Systems, and Unscheduled Treatment Through data dental groups may discover untapped dentistry within the four walls of their practices. BY JOHN STAMPER, FOUNDER, JRS4 MEDIA/DENTALCAST PRODUCTIONS
Data is the unbiased, truth-telling source of information that business owners should be tapping into to improve and streamline their processes. Whether you are in the middle of building a business from the ground up or you are looking for a way to breathe fresh life into your current operation, data is the key to better business operations.
As a dental entrepreneur, I have been harnessing the power of data for years to improve dental practices and patient care across the board. Evaluating our systems for weaknesses in the daily operations is an incredibly powerful way to encourage growth and prosperity for a business in any industry, but especially vital in the dental industry. But are dental practices actually paying attention to the data? Recently, I launched a number of companies back in 2019, one of which is a dental media company. I go to trade shows and interview dental people, asking about their stories. Stories fascinate me and I believe that everything threads together, but the one thing that kept coming back in my dental career is the topic of unscheduled treatment.
My dental journey My dental journey is a little unconventional compared to the majority of the industry. I am a dental entrepreneur, but not in the traditional sense – I’m not a dentist. I don’t own dental practices, but I’ve been in the industry for about 18 years. The entrepreneurial bug bit me about seven years ago. I started in dentistry in 2004 with a company called Brasseler USA, a medical equipment manufacturer. After eight years with Brasseler, I had the opportunity to partner with Dr. Wayne Mortenson and his company, Mortenson Family Dental. At that time, they had grown to about 70 practices rather quickly, but that had leveled off. Dr. Mortenson was concerned and wanted to find a way to keep growing.
40 SEPTEMBER/OCTOBER 2022 • DENTIST ENTREPRENEUR ORGANIZATION
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