Scoreboard
What Gets Measured Gets Managed How to create a scoreboard to move your business forward.
To increase productivity, DSOs need to keep score. A “scoreboard” is a system of measurement that keeps a dental company on track. It measures individual and company-wide progress through data, numbers, and actionable solutions. Through this system of tracking within a company, wins can be celebrated, and potential red flags identified. To better understand the use of a scoreboard within the dental organization, imagine you are playing a basketball game. The game of basketball would be difficult if no one was aware of how the team was performing for an entire game. If the team doesn’t know the score, the coach is unable to plan the plays to run or offensive/defensive strategies. This
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idea is similar to the way a business operates. How can a business keep track of how their employees are performing? Tracking and measuring data is a way to monitor the “score,” hence the law of the scoreboard. Numbers and metrics can be utilized in the dental industry to improve patient care and retain patients. Every time patient care is delivered, someone is healthier and the company benefits. The more people you treat, the healthier people are. Measuring workplace data and creating necessary systems to increase employee productivity allows DSOs of all sizes to stand apart from competitors. The following are key pieces of a DSO scoreboard.
MAY/JUNE 2023 • DENTIST ENTREPRENEUR ORGANIZATION
Business performance in numbers When creating a scoreboard, begin by brainstorming a list of actionable items that aim to increase business success. These actions should be measured using numbers. Each position at a company is responsible for their own individual numbers, or key performance indicators (KPIs). It is important to give each individual no more than three KPIs to work toward at a time. This ensures that workplace goals are actionable and achievable. If there are more than three goals at a time, individual employees begin to feel that the goals are unattainable and productivity decreases. Goals for a business or dental practice can include increasing
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