AM Design Group | BOARDROOM DESIGN FEATURE by Adrian Karapici
The Membership Whisperer
W
hile we enjoy seeing our projects come to life, the real challenge is securing members’ approval to even get started. This crucial step lays the foundation for success and ensures the project aligns with the club’s stakeholders’ expectations. The journey begins with a clear vision that matches the club’s mission and members’ needs. Engaging members early through surveys and open-door sessions builds ownership and enthusiasm. We find this open format far more effective than a focus group approach. Historically and statistically, club members fall into three groups when it comes to improvement projects: 1. The first group consistently backs efforts to exceed member expectations and maintain competitiveness. They prioritize both shortterm benefits and long-term goals, often drawing insights from other clubs. This group recognizes the need to invest in new and existing amenities. 2. The second group, the largest in the club, can sway the vote depending on the process and information provided. Transparency is crucial—regular updates, open dialogue, and member feedback build trust and address concerns. Clear, compelling presentations should outline project goals, benefits, and potential issues like budget and facility imMASTER PLANNING
Bonita Bay Naples Clubhouse Naples, FL
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BOARDROOM | JULY / AUGUST 2024
ARCHITECTURE
pact. A solid financial model is key to gaining their support. Including their suggestions in the final plan and demonstrating a commitment to the club’s future will help secure their backing. 3. The third group is passionate about the way things are at the club and willing to engage anyone attempting to change it. For this group, it is not as much about the assessment and/or increased dues as it is about the fear of change for everything as they know at the club. The majority of input sessions attendance is usually from group two and three with a very small attendance from group one. Following the member input sessions, the most important aspect of bringing a country club project to life is creating a balanced concept plan (inclusive of ideas from member input sessions) needed for approval. In the end, effectively engaging members, creating thorough and transparent presentation, and fostering open communication, the path to project approval can be navigated more smoothly, setting the stage for successful project execution and enhanced member satisfaction. BR AM Design Group is a full-service Architectural and Interior Design Firm. Please visit www.amdesign-group.com for additional information.
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amdesign-group.com 239.631.8884