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HASBRO
Leading the Future of Play For over a century, Hasbro has sparked imagination and meaningful experiences across toys, games, digital platforms, and storytelling. Through the magic of play, Hasbro creates joy and community, reaching over 500 million kids, families, and fans worldwide. Hasbro’s ‘Playing to Win’ strategy focuses on connecting fans of all ages across every platform worldwide, reimagining what it means to be a modern play company. At the heart of Hasbro’s growth is a focus on profitable, play-driven franchises beloved brands that scale across categories, formats, and generations. With innovation, compelling storytelling, and a global lens, Hasbro is focused on strengthening each brand’s relevance and resonance.
Building Brands that matter
Among many other beloved brands, Peppa Pig remains a global powerhouse. The highly anticipated arrival of Baby Pig this summer is
LEGO Transformers Bumblebee ushering in fresh storytelling and new licensing opportunities. Monopoly, now celebrating 90 years in the market, continues to prove there’s a version for everyone - with a growing list of culturally relevant editions, new play formats, and upcoming entertainment milestones, including a Lionsgate film and Netflix series. Fan-driven franchises like Magic: The Gathering and Dungeons & Dragons are growing across physical, digital, and experiential, cultivating deep and lasting fandom from crossover content to immersive play.
Powering Lifelong Fandom and Play for All Ages
Starting from a deep knowledge of today’s multigenerational audiences, Hasbro is leading the shift toward collectible, premium, and lifestyle-driven play. With over 60% of its audience aged 13 and up, Hasbro is designing for lifelong connection. From Robosen’s auto-converting Transformers robots to standout collaborations with LEGO, Converse, and Mattel, the company is bringing iconic brands to life in new, elevated ways, further strengthening its appeal