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COVER STORY
PALWORLD ENTERTAINMENT
Palworld takes Center Stage at Licensing Expo 2025 Palworld Entertainment, Inc. - the joint venture between Pocketpair, Inc., Sony Music Entertainment (Japan) Inc., and its group subsidiary Aniplex Inc., - is unveiling Palworld to potential licensing partners at this year’s Licensing Expo. Aniplex, known for its expertise in licensing and merchandising blockbuster anime properties such as Demon Slayer: Kimetsu no Yaiba, is spearheading this aspect of the joint venture. regardless of hardware - PC (Steam), Xbox, PS5, or Mac. Meanwhile, a landmark deal has been signed with KRAFTON, Inc., the powerhouse publisher behind PUBG, to develop a mobile adaptation of Palworld, with PUBG Studios spearheading the project. The variety of platforms and cross-play provides exceptional availability for Palworld.
Now available in 69 countries and regions, Palworld is a multi-player open-world survival and crafting game created, produced, and published by Japanese video game developer Pocketpair, which became the breakout hit of 2024 when the total number of players surpassed 25 million after only one month in release. The game was created by Takuro Mizobe, who serves as the CEO of Pocketpair.
Sony PlayStation launched the game on PlayStation 5 in September 2024, where it quickly landed in the top 10 in the U.S. and Europe and #1 in Japan. On March 4, 2025, the Mac version of Palworld was officially made available through Apple’s Mac App Store. Later that month, Pocketpair introduced a cross-play update, allowing players to embark on adventures together
Palworld: Everywhere and InBetween
Palworld launched on Xbox Series X|S and Xbox One; available with Xbox Game Pass
Launched on January 19, 2024 on PC (Steam), Xbox Series X/S, Xbox One and Xbox Game Pass, Palworld achieved over 7 million downloads and attracted more than 2 million concurrent players on Steam within 5 days. On January 31, 2024, Microsoft reported that the game was the most-played 3rd party release on Xbox Game Pass - reaching a peak of almost 3 million daily active players on the Xbox platform.