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CHINA AUDIO-VIDEO AND DIGITAL PUBLISHING ASSOCIATION (CADPA)
The Global Rise of the Chinese Digital Content Industry by Sara Wang, Licensing Magazine Representative in China
Ao Ran, Executive Vice Director of CADPA What role does CADPA play in the Chinese licensing industry? The China Audio-Video and Digital Publishing Association (CADPA) is a social organization comprising enterprises from relevant industries in China, boasting over 1500 members among major publishing houses, record labels, and internet content service enterprises, spanning games, music, and online literature. With the rapid development of the Chinese licensing industry, CADPA aims to discover outstanding works and encourage content creation. Its annual research reports - delving into digital reading, online literature, music, games, and related fields - unveil valuable market insights, industry trends, and technological innovations. The CADPA also hosts annual industry conferences and exhibitions. Among them, China Joy, a gaming expo organized by the association in Shanghai, ranks as the
Licensing Magazine shared a moment of discussion with Ao Ran, Executive Vice Director of China Audio-Video and Digital Publishing Association. With remarkable experience in publishing, distribution, and management, Ran shares insights on the evolving digital content landscape and the global role of the Chinese content industry. second-largest of its kind globally, attracting over 350,000 visitors annually. How is the Chinese content industry positioned on a global scale? Over the past three years, China’s publishing industry has re-emerged as an active player on the global scene. We have witnessed a rise in activities hosted by Chinese exhibitors, who showcase their publications and engage in buying or promoting copyrights internationally. Moreover, we have observed remarkable progress both in foreign publications, thriving in Chinese bookstores, and China’s domestic original publishing. The international publication of Chinese literary works has helped spread Chinese culture globally, with international book fairs serving as key platforms for copyright trading and cross-border licensing. These exchanges also drive the adoption of
A giant installation of One Piece at China Joy