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GAMING
GAMEFAM
Gamefam wraps up FY2024 with a Successful Annual Report on Roblox and Fortnite Brand Performance Amid a record-breaking year for brand activations on Roblox and Fortnite, Gamefam cemented its position as the premier developer and strategic partner, empowering brands, Hollywood studios, and talent to effectively engage with Gen Z and Alpha audiences. Gamefam, the leading metaverse media company for Gen Z & Alpha communities, unveiled last December its second-annual State of Brands on Roblox and Fortnite report, while also highlighting the company’s key business results for FY2024. The company underlined that in 2024 both platforms became pivotal for brands, Hollywood
studios, and talent to engage younger audiences. Gamefam emerged as a leader, guiding marketers to move beyond mere presence to creating impactful programs. With five of the top 15 brand games on Roblox, Gamefam’s success sparked a major shift in 2024, delivering high ROI through custom integrations across its popular titles and
driving 2.7 billion brand engagements. This marked a doubling of brands activating on Roblox from the previous year and a 560% increase since 2022, while Fortnite experienced a 330% rise in brand activations during the same period.