TOYS
OUTFIT7
Talking Tom & Friends, a Rising Star in the Toy Sector
Luka Okorn
Outfit7’s Talking Tom & Friends brand has significantly expanded its reach from mobile gaming to other entertainment segments, particularly through licensing and merchandising. At the Spielwarenmesse, attendees can discover the exciting new toy line based on the new series. Outfit7, headquartered in Cyprus, is globally recognized for its mobile gaming franchise Talking Tom & Friends. The franchise has captivated audiences worldwide with its dynamic characters, interactive gameplay, and compelling storytelling, bolstered by a rich library of engaging video content. Today, an international team of experts and a network of engaged partners drive the brand’s presence in licensing, merchandising, and video content. The anticipated animated series Talking Tom Heroes Suddenly Super is set to launch globally in 2025, with Italy identified as a key market. The new series premiered on January 14th on Cartoonito in Italy, the first country to launch the show.
The new Toy line
The Talking Tom Heroes Suddenly Super toy line is expected to hit shelves in the fall of 2025, aiming to create a seamless connection between digital entertainment and tangible products. At the Nuremberg Toy Fair, Outfit7 showcases the extensive collection at booth E18 in Hall 12 (Spider International stand).
The range includes action figures in sizes of 4” and 7”, featuring characters like Talking Tom and Talking Hank. The 7” figurines come with egg-tech features and gadgets. In addition, they have developed vehicle sets with figurines, and 10” plush toys with embroidered details. The line also extends to various items like an electronic drawing board, slime, building block set, stamps, waterful ring toss game, night light, balloons, reversible plush, moulding paste/clay set, and projector flashlight.
Participation at the Spielwarenmesse License Talks
Outfit7 participates at the Nuremberg License Talks programme, with the presentation From Game to Show to Toy: Talking Tom & Friends Evolution. With Luka Okorn, Director of Licensing & Media Content Sales at Outfit7, as speaker, the presentation encapsulates the strategic steps taken by the team to diversify its brand presence beyond gaming into video content, toys and other merchandise. For instance, the journey to secure a master toy license
Talking Tom Heroes Suddenly Super Toy Line proved more complex than anticipated. In response, Outfit7 adopted a proactive approach to toy development: the company managed to streamline the process, moving from concept to production in just six months, by leveraging its agile gaming roots.
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