Licensing Magazine Jan 2024

Page 6

6

COVER STORY

CICABOOM

A Manga Oriented 2024 Cicaboom presents several new products from its most popular brands at the Spielwarenmesse in Nuremberg, with lots of mangarelated exclusives. Cicaboom is an international company specialising in the design, production and marketing of toys, publishing and entertainment products. Each product is of the highest quality and has a clear narrative universe behind it, making children’s dreams come true and satisfying kidult tastes. Cicaboom has created several winning brands over the years, such as Boomez, Puniz and Elastikorps, and is about to launch a series of novelties for 2024, mainly related to the acquisition of popular manga licences.

The evolution of the Boomez

Boomez are collectible 3D figures with a unique and iconic design created by Cicaboom. Boomez are available in three sizes: 4.5, 10.5 and 24.5 cm. Cicaboom adds an immediate, fun and innovative game to the toys’ collectability feature, using the characters’ identity cards and their 20-sided dice in matching colours. You only need two Boomez to start playing, alone or with friends, thanks to simple rules. Each wave consists of new characters in regular or varied (rare) versions, or with precious finishes,

e.g. metallic, glow in the dark, chrome, gold, and silver. Some special collector’s versions have been made exclusively for online sale, or as limited editions. The Boomez line is now about to undergo an incredible evolution with board games that allow players to enjoy the full potential of this fantastic product! An additional game level will be sold in a box specially designed in a typical classic board game style. It will contain four miniatures (one of which will be sold exclusively with the board game), a game board, and other cards and accessories for the game.

The graphics of the board games will be custom designed for each brand (Marvel, Naruto, My Hero Academia, Teenage Mutant Ninja Turtles, One Piece), and each hero will be modelled with his own powers, allowing unique and customised interaction in the game system. For example, with Marvel figures, the Hulk will be able to jump on the game board, Iron Man will be able to fly, and so on. After the huge success of the four waves of superheroes and beloved Marvel characters, from Spider-Man


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