UP FRONT hot topic
Everyone's talking about... New Distribution Capability (NDC) “The fragmentation that NDC has caused will inevitably
“Buyers have got to get their heads around where distribution is headed and how they need to adapt. It’s an incredibly complex topic, but we break it down to our clients in terms of what it means to cost and customer experience, short
lead to a new form of content aggregation. Will the GDSs change and continue to be the centralised distribution platform, or will we see a new form of aggregator emerge, ultimately distributing the same seats on the same airlines but via a new tech landscape and with a new commercial model?” Jack Ramsey, CEO, TripStax
“Our buyer members are feeling battered by the challenges of air content and lack of readiness for NDC; many have described it as a 'mess'; hence ITM has set up a Distribution Taskforce to help buyers find workable solutions”
Airlines are at different stages of their NDC journey, so the GDS isn’t going away soon. However, the benefits of NDC over traditional fare ladders are clear, and with airlines offering exclusive content via the channel, clients will expect their TMCs to be able to provide them with cost-saving solutions via NDC”
Scott Davies, CEO, ITM
Julie Oliver, Global COO & CEO Europe, Reed & Mackay
term and long term” Paul Tilstone, Managing Partner, Festive Road
“Content fragmentation is a real issue for buyers leading to leakage and lack of cost control. Buyers and Business travellers needs one source of truth for their travel programme” Adam Kerr, CEO, Tripism
“As an industry it’s important that we continue to evolve and work together to offer business travellers the content they need in a way that supports and services the corporate travel programme” Catherine Logan, Regional VP, EMEA and APAC, GBTA
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3/2/23 05:39 PM