Onboard Hospitality June/August 2025

Sweet dreams

Upgraded bedding and sleepwear are taking sleep experiences to new heights on long-haul journeys

Generating business opportunities at 30,000ft

We enable airlines to maximise ancillary revenues with our data-driven approach and end-to-end management of Inflight Retail programmes. Reach out to retail@dnata.com if you are looking to enhance your onboard retail opportunities.

EDITORIAL

ACTING EDITOR

Bev Fearis bev.fearis@bmipublishing.co.uk

TECHNOLOGY & RETAIL EDITOR

Stuart Forster stuart.forster@onboardhospitality.com

EDITORIAL ASSISTANT Sheena Adesilu

CONTRIBUTING EDITORS

Julie Baxter, Jo Reeder, Roger Williams

CONTRIBUTORS

Kelly Stevenson, Melissa Adamski

TASTE OF TRAVEL COORDINATOR Jo Austin

EDITORIAL DIRECTOR

Steve Hartridge

PUBLISHER

Sue Williams sue.williams@onboardhospitality.com

ASSOCIATE PUBLISHER Craig McQuinn craig.mcquinn@onboardhospitality.com

DESIGN & PRODUCTION

DESIGNERS

Caitlan Francis, Colette Denham, Emma Norton, Matt Bonner

OPERATIONS DIRECTOR Clare Hunter

PRODUCTION ADMINISTRATOR Steve Hunter

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MANAGING DIRECTOR Matt Bonner

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Do not disturb!

Bev Fearis ACTING EDITOR Onboard Hospitality

Thankfully I'm one of those annoying passengers who can nod off in the least comfortable of airline seats, (especially after a busy few days at WTCE), but that's not to say I wouldn't appreciate the luxury of snuggling into the cosy, breathable and sustainable bedding and sleepwear that airlines are now investing in.

With ultra long-haul flights coming soon, airlines are giving full attention to the inflight sleep experience (page 64), taking inspiration from five-star hotels to help passengers arrive at their destination feeling relaxed and rejuvenated.

But it's not just about what we're sleeping in. This exciting new era of flying is prompting airlines to look at a whole host of other elements, from lighting and inflight entertainment to amenities and food service, all designed with passenger wellbeing in mind (page 60).

In this issue, we also take a look at the latest trends in headsets (page 50), premium amenity kits (page 46), and cutlery (page 54). In our technology section we tune into live sports streaming (page 72) and share major developments in onboard connectivity (page 70). And in F&B, our nutrition expert explains why airlines need to be wary of ultra-processed foods (page 38) and we tuck into the wonderful world of inflight cheese (page 34). Sweet dreams!

STUART FORTSER Got suggestions for technology or retailfocused features or interviews? Reach out with ideas to Stuart.

SHEENA ADESILU Sheena oversees our weekly newsletter. Share your press releases and news stories to see them online.

CRAIG MCQUINN Have queries about the Onboard Hospitality ForumAsia or entering our awards? Please contact Craig.

SUE WILLIAMS Want to see your advert in our magazine or online? Please contact Sue to discuss opportunities.

MEET THE TEAM...

Inside this issue...

Regulars

Picture gallery and the 2025

Review of WTCE/AIX

Preview of IFSA/APEX 86 Forum-Asia 2025

87 Future events Food

34 Wheels of fortune: Tastes and trends in inflight cheese

38 Hard to process: Expert insight on ultra-processed foods

40 Just the ticket: Belmond shares the secrets of luxury rail

Design & Innovation

46 Concious luxury: Designing amenity kits with a conscience 50 Sound quality: Passenger demands are shaping the future of headsets 54 The cut above: Airlines are rediscovering the sustainable value of stainless steel

Comfort & Wellbeing

60 In the zone: The arrival of ultra long-haul flights is heralding a new era in inflight wellbeing

64 Crafting comfort: Upgraded bedding and sleepwear is helping passengers get some sleep

Technology

70 Better connected: The latest developments in inflight connectivity

72 Live action: Streaming live sports is transforming the passenger experience

76 Listen up: How soundscapes can build brand loyalty and customer engagement

Retail

80 Meal planning: The challenges of pre-ordering programmes

83 How to: incentivise crew to sell

American Airlines has added a selection of dishes inspired by European cities to its summer menus for passengers in premium cabins.

The new options come as the airline launches summer routes to Europe, including flights to Venice, Naples and Edinburgh.

Dishes are available to those flying in Flagship Business, Flagship Suite Preferred seats or Flagship Suite seats on routes to Paris, Nice, Rome, Milan, Venice, Barcelona, Madrid, Frankfurt, Munich, London, Dublin and Edinburgh.

Inspired by the “simple and timeless elegance of Italy’s

American goes European Spotify takes flight

picturesque Amalfi Coast”, the airline is serving herbed short rib set against a butternut squash medley and pea risotto, finished with a thyme demi-glace or a pan-seared halibut with fingerling potatoes and olive-caper relish.

Reflecting the “comforting sophistication of the UK and Ireland”, there's mustard-crusted lamb served with tender turnips, peas and baby carrots in a rich lamb reduction or a peppercorn short rib dish with roasted potatoes and seasonal vegetables in a velvety demi sauce.

In addition, American's preordering window has increased from 24 hours to 20 hours.

Streaming giant, Spotify, will make over 450 hours of complimentary content available on United Airlines' IFE.

It is the first time Spotify has offered audiobooks and video podcasts onboard an airline and the selection includes over 65 pieces of content available from 2026.

Passengers will be able to use their own devices or the seatback screen, via the Spotify app, for a more personalised experience.

1.5 %

LNER and gategourmet have cut food waste to just 1.5% of the millions of items consumed onboard the rail operator’s trains each year.

Over six months LNER donated:

• 4,500 hot meals

• 4,000 baked goods

• 11,000 sandwiches

• 17,500 desserts

NEWS BITES

• Jet2.com has added Costa coffee to its inflight offering • Delta has expanded its Delta One partnership with Italian brand Missoni for bedding and amenity kits • Alaska Airlines is continuing its partnership with award-winning chef Brandon Jew, owner of Michelin-starred Mister Jiu’s in San Francisco, for new spring menus • MSC Cruises has launched a 'one menu, one price' concept offering a fixed price menu in its onboard restaurants • Intervine has become the exclusive provider of Le Waf artisan Belgian-style waffles to airlines and cruise lines • SWISS is launching its first owncreation cocktail available onboard from July •

Virgin takes Saudi culture to heart

Virgin Atlantic has adapted its onboard experience for its new flights from London Heathrow to Riyadh in Saudi Arabia

The airline has created a dedicated ‘Riyadh core crew’ which has undertaken specialist training to become experts in

Saudi culture. The inflight catering will include Arabic coffee as part of the predeparture drinks service, alongside a selection of dates in the Upper and Premium cabins. Halal meals are available, and the Travellers Prayer plays before the safety video.

AA adds designer bag

American Airlines has launched a limited-edition amenity kit for Flagship First and Suite passengers, designed by New York contemporary designer Brandon Blackwood. Onboard international and select transcontinental flights until September, the kit is a compact travel version of Blackwood’s Portmore handbag. A black version of the kit features red accents along the zip closure and Blackwood’s chequered pattern on the interior. Premium Economy passengers will receive a kit featuring Blackwood’s chequered pattern.

NEWS BITES BTA UPDATE

• United Airlines is introducing a new Ossetra caviar amuse-bouche service as part of its upgraded Business offer • Vistajet has a new partnership with Dr Barbara Sturm for skincare essentials in its amenity kits and advice for crew • Flying Food Group has been selected by Air New Zealand as its US caterer at San Francisco, JFK and LAX airports • Anuvu has upgraded its Dedicated Space platform resulting in a peak speed increase of more than 35% • Plane Talking Products has partnered with JPA Design on a series of new inflight comfort products, including a magnetically-integrated mattress topper, blanket and pillow • Ethiopian Airlines' Boeing 777-9 fleet will be equipped with Bucher galleys •

ICELANDAIR HAS A NEW BUSINESS TABLEWARE SETTING WITH KAELIS DESIGNS INSPIRED BY ITS HOME NATION'S DRAMATIC VOLCANOES, GLACIERS, BLACK SANDS AND LAVA FIELDS.

Inflight gaming showcases Starlink

Qatar Airways has run its first-ever inflight e-sports tournament, demonstrating the capabilities of Starlink’s ultra-fast, low-latency internet.

Players competed in real time with uninterrupted gameplay and the tournament’s progress was relayed in live updates on Qatar Airways’ social media channels.

The ‘Gaming in the Sky’ competition took place during a flight from Doha to London. Two top gaming teams took part in a mid-air showdown.

Qatar Airways Group Chief

Executive Officer, Engr. Badr Mohammed Al-Meer, said: “We are constantly pushing the boundaries of what is possible in the sky and this competition represents a bold step into the future of passenger engagement and comfort when flying.”

The airline has upgraded its Boeing 777 fleet with Starlink connectivity and will soon introduce the "world’s first" Airbus A350 equipped with Starlink. This allows more passengers complimentary, ultra-fast Wi-Fi for streaming, gaming and working onboard.

GLOVED SERVICE STYLE ON EMIRATES

Emirates has enhanced its First class offering with keepsake wine menus, a gloved service and engraved caviar bowls.

A newly-designed keepsake menu tells passengers the story of Emirates’ wine selection and culinary inspirations. It includes rare wine bottles handpicked from a renowned château, with full tasting profiles and suggested pairings.

Passengers can enjoy unlimited caviar in Emirates engraved bowls designed by silverware brand Robert Welch, and the cheeseboard has been upgraded to a rustic slate with accompanying bowls and a wooden honey dipper. Cabin crew will provide a gloved service, too.

People on the Move

Keep up to date with key industry movers and shakers. See onboardhospitality.com for more...

PROMOTED AT: SATS Ltd TO: Vice President Strategic Business Development and Transaction Management

With 17 years of diverse corporate experience, Deane's expanded role is to drive growth of SATS' ground, cargo and catering network.

JOINS: En Route in The Americas AS: Director

Mitchell has managed sales and retention teams specialising in B2B solutions. He previously worked at ePallett, Sodexo, Guckenheimer and Compass Group.

JOINS: Aspire Executive Lounge AS: Global F&B Director: Strategy, Experience Delivery

Drawing on his 25 years of culinary and hospitality experience and F&B passion, Hamon will lead the redefining of hospitality and dining experiences in Aspire lounges.

JOINS: En Route in The Americas AS: Senior Account Manager

With a background in sales and marketing, Pitts brings experience from Coca-Cola and Massy Distribution. She will develop client business strategies.

JOINS: Florida-based Nationwide Distribution AS: Business Development

After a long career with catering groups, Scallan will grow the company’s food sourcing/logistics business and enhance its North American travel service profile.

JOINS: Tourvest Retail Services AS: Global Operations Director

Martin brings wide experience to this global role, particularly in service delivery, logistics, supply chain and warehousing plus unrivalled expertise in HMR&C legislation.

To discuss your wider talent needs, get in touch with this team of specialists, using the contact details: Roy Wilson: roy@ thehaywardpartnership.com (UK/EU/UAE) Mike Pooley: mike@thehaywardpartnership.com (APAC) Sandra Pineau-Boddison: sandra@thehaywardpartnership.com (Americas) Lance Hayward: lance@thehaywardpartnership.com (general enquiries)

EMMA DEANE

GWENDAL HAMON

NEAL SCALLAN

STEVE MITCHELL

LISA-MARIE PITTS

IAN MARTIN

Students visit dnata's Heathrow flagship

Ten Oxford Brookes University students have been given their first look at an operational flight kitchen thanks to a visit facilitated by the Hayward Partnership’s Mike Pooley and Paul German of dnata Catering Operations.

The students, studying Marketing, and Hospitality & Tourism, were hosted at the caterer's London Heathrow flagship flight kitchen, which serves international carriers operating from one of the world’s busiest airports. They were given the opportunity to ask questions about seasonal menu plans and KPIs, and took a deep dive into the nutritional needs of 21st century passengers. They were given access to all areas of the unit before finishing their visit with a welcome bite to eat prepared in the Customer Presentation Suite. Watch this space for a full report including photographs in a future edition. If your business would like to host a student visit please contact mike@thehaywardpartnership.com

COMMENT

Women lead the way

Lynda Coffman CEO Women in Aviation International

Women in Aviation International (WAI) is a non-profit organisation founded in 1994. It is dedicated to supporting and advancing women in the aviation and aerospace industries. WAI provides scholarships, mentorship, and networking opportunities to help women achieve success in aviation careers. The organisation hosts an annual conference to connect, engage and inspire professionals and students. In 2024, Lynda Coffman became CEO, focusing on expanding WAI’s global reach. Sandra Pineau-Boddison, one of the Senior Partners in The Hayward Partnership, joined the board in 2025, adding great expertise in aviation services. WAI continues to foster a strong community that champions gender diversity and innovation in aviation.

For more information: wai.org or Sandra PineauBoddison at sandra@thehaywardpartnership.com

ROLE OPPORTUNITIES

Looking for your next job? The Hayward Partnership is placing several roles. Get in touch to find out more:

• Sales Director (UAE)

• Sales Director (North America)

• Head of Sales and Commercial (UK)

• Product Purchasing Manager (UK/APAC)

PRIDE AND JOY

Many congratulations to all of the winners in the Onboard Hospitality Awards 2025.

Voted for by you, our readers, and judged by a panel of over 20 industry experts, the winner and highly commended trophies were presented in 24 categories during the WTCE in Hamburg. There was a high number of entries – nearly 200 –this year, and the winners emerged from a very high quality field.

Year after year, these awards showcase just how our industry constantly raises the bar on excellence. The Onboard Hospitality Awards shine a light on the great work being done around the world, from inflight catering to comfort and wellbeing. They demonstrate time and time again the incredible dedication and expertise of those working in the sector, all determined to create the very best in onboard experiences for passengers. We're expanding our F&B categories in 2026, so watch this space and start getting your entries ready for September 1.

Bev Fearis Acting Editor Onboard Hospitality Magazine

WHERE SOUND TAKES FLIGHT.

Elevate your in-flight experience with the Meridian 300. Featuring premium noise cancelation and studio-quality audio that turns every flight into a first-class escape.

We were delighted to bring the industry together in Hamburg to present trophies to the winners and highly commended finalists in this year’s Onboard Hospitality Awards. The ceremony took place during the World Travel Catering and Onboard Services Expo.

The 24 award categories covered inflight products and services relating to comfort, wellbeing, accessibility and sustainability, plus awards for innovation in technology and inflight entertainment and connectivity.

Six awards were also presented to ‘Ones to Watch’ – products not yet onboard, and to the bronze, silver and gold winners of the much-coveted Cabin Concept of the Year.

Our thanks go to Deli Lites, Intervine, En Route and Castello Monte Vibiano for the refreshments served at the celebrations.

Entries for the 2026 Onboard Hospitality Awards open on September 1 2025.

The 2025 WINNERS

Our rigorous and transparent judging process sits at the heart of the Onboard Hospitality Awards and is fundamental to their enduring success...

Expert judges

The process includes a panel of industry experts, our judges, which features buyers and decision-makers, chefs, caterers, industry consultants and travel professionals who all have first-hand experience of delivering onboard service, and extensive global reach.

Your peers

All entries are initially subjected to online scrutiny when voting opens to our extensive international readership. This allows those

BEST FOR FIRST CLASS AMENITIES

WINNER: Etihad Airways' Giorgio Armani limited edition kit by Buzz Products

HIGHLY COMMENDED: Starlux Airlines

BEST FOR BUSINESS CLASS AMENITIES

WINNER: Cathay Pacific's Bamford collaboration, by Matrix

HIGHLY COMMENDED: Turkish Airlines' kit featuring Lanvin Parfums, by Buzz Products

really in the know to have their say, and brings informed peer-to-peer recognition to the process. Only our subscribers are eligible to vote – the buyers and suppliers of onboard hospitality. These are the people best placed to recognise a good product or service, or a true innovation. These are industry colleagues with real knowledge and understanding; insiders with vast expertise in the field.

Judgement day

Finalists identified through online voting are then put to our panel of judges who gather in person to test and review the shortlisted products and services, until our winners emerge. Here you can review the cream of the 2025 crop!

BEST FOR PREMIUM ECONOMY AMENITIES

WINNER: Austrian Airlines' kit by Plane Talking Products

HIGHLY COMMENDED: Turkish Airlines' long-haul, collectable Lacoste kits, by Bayart Innovations

BEST FOR ECONOMY/LOW-COST CARRIERS

WINNER: Air Astana's eco-conscious kit, by Kaelis

BEST FOR ONBOARD TEXTILES

WINNER: Swiss International Air Lines for its new Business, Premium Economy and Economy bedding

HIGHLY COMMENDED: Etihad Airways self-securing Economy blanket and large pillow, by Safetex

BEST FOR ONBOARD SNACKS

WINNER: Cathay Pacific’s Hong Kong Egg Custard Tart, with bespoke packaging by Global-c

HIGHLY COMMENDED: Christmas Feast Sandwich, by Deli Lites

BEST FOR WEARABLE TEXTILES

WINNER: EVA Air's Jason Wu Sleepwear, by Buzz Products

WINNERS REVEALED Awards were presented in 24 categories at a ceremony during WTCE

BEST FOR WELLBEING

BEST FOR ONBOARD MENU OR MEAL

WINNER: Iberia's Creamy Spanish Rices, by Do & Co

HIGHLY COMMENDED: Avianca’s Business class inflight dining experience, with menu designed by Chef Álvaro Clavijo

WINNER: American Airlines' Nimbus Pillow collaboration with Ostrichpillow, by Global-c

HIGHLY COMMENDED: Qatar Airways' Hajj kit, by Kaelis

HIGHLY COMMENDED: Swiss International Air Lines' circular cosmetics programme with Soeder Alpine Valley

BEST FOR ONBOARD CATERING INNOVATION

WINNER: Eurostar: A revolution of the Eurostar onboard dining experience

HIGHLY COMMENDED: HAIZEA menu onboard iryo, by gategroup's gategourmet

HIGHLY COMMENDED: Qatar Airways for its caviar service in Business class

BEST FOR ONBOARD SNACKS: FIRST AND BUSINESS

WINNER: Virgin Atlantic's bespoke Virgin Bloody Mary Crisps, by Savoursmiths

HIGHLY COMMENDED: Foodcase's ‘By Corsten’ snacks

2025 WINNERS

BEST FOR ONBOARD BEVERAGE NON-ALCOHOLIC

WINNER: Fresh HPP Juices, by En Route

HIGHLY COMMENDED: Jukes 6 - The Sparkling Red, by Jukes

Cordialities

BEST ONBOARD SPECIAL MEAL OR PRODUCT

WINNER: China Airlines' Yang Ming Spring

BEST FOR SERVICE EQUIPMENT – CREW

HIGHLY COMMENDED:

Diethelm Keller Aerospace's XT2.5+ trolley

HIGHLY COMMENDED: Saudia’s new crew uniform

Menus: Inflight Catering with plant-based pure foods

BEST FOR ONBOARD BEVERAGE ALCOHOLIC

HIGHLY COMMENDED: Alaska Airlines' Thai Curry (in partnership with Cuisine Solutions)

HIGHLY COMMENDED: Air Europa Medi Salad Quinoa Bowl by gateretail, gategroup

WINNER: Bottega's GoldCru HIGHLY COMMENDED: Virgin Atlantic's Virgin Redhead

GET SET

Entries for the 2026 awards open on September 1 and close on December 1 2025

www.wessco.net

2025 WINNERS

BEST FOR YOUNG TRAVELLERS –AMENITIES

WINNER: Lufthansa's children’s kit, by deSter

WINNER: Air Astana's baby kit, by WESSCO International

HIGHLY COMMENDED: Turkish Airlines' My Travel Buddy Toy Sets

BEST SUSTAINABILITY PRODUCT

WINNER: Virgin Atlantic’s new Business and Economy headsets using Social Plastic, by MNH and Linstol

BEST FOR ONBOARD ACCESSIBILITY

WINNER: FlightPath3D for its accessibility map

BEST FOR YOUNG TRAVELLERS – OTHER

HIGHLY COMMENDED: Turkish Airlines plush toy, by Bayart Innovations

ECO FOCUS

Sustainability is now a key criteria for all onboard products and services

BEST SUSTAINABILITY PROGRAMME

WINNER: Eurostar: A great plate with the planet in mind

HIGHLY COMMENDED: Skypro's reuse & repair services

HIGHLY COMMENDED: Skypro's upcycling circularity products

BEST FOR ONBOARD TECHNOLOGY: APPS

WINNER: Air Astana's, digital menu in Economy

CONGRATULATIONS!

Our 2025 winners were selected from almost 200 entries

BEST FOR ONBOARD TECHNOLOGY – HARDWARE

WINNER: flydubai's modular headphones, by Clip HIGHLY COMMENDED: Astrova, by Panasonic

BEST ONBOARD CONNECTIVITY WINNER: AirFi's LEO Connectivity BEST ONBOARD ENTERTAINMENT

WINNER: The Spafax live sports ticker HIGHLY COMMENDED: ABOVE and Thales' FastPath content collaboration

FOODCASE, BOBA ON BOARD

A bubble tea experience, by Foodcase

2025 ONES TO WATCH

CUP

A USEO-designed cup made from food grade recycled materials, by Procurall and Eastman

PROCURALL CUTLERY

Aventa home compostable cutlery, offered to airlines by Procurall and Eastman

Single Serve Wines

PROCURALL

TRAITEUR DE PARIS Potato waffle

SINGOLO

GOLD WINNER:

Iberia

Iberia won for its cabin concept for the A321XLR. This concept marks a transformative step for Iberia, strengthening its longhaul network by enabling trans-oceanic flights with a narrow-body, single-aisle aircraft for the first time. The concept integrates sustainability, comfort, technology, and exceptional service, redefining the passenger journey and aligning with the airline's brand values of environmental responsibility and operational excellence. The design brief prioritised creating a cohesive experience across all touchpoints, with sustainability as a key focus, and aims to position the new aircraft as a symbol of Iberia’s vision for the future, rooted in efficiency and excellence.

SILVER WINNER:

GoJet Airlines

GoJet Airlines and partner United Airlines were seeking a key differentiator in the regional aviation space. The CRJ-550 answered those goals and lingering pain points for pilots, travellers and the companies alike.

The GoJet Airlines team was tasked with designing a cabin within the CRJ-700 body that could accommodate all three levels of cabin pricing and utilise the additional space provided by the bigger aircraft to both create a unique passenger experience and ease the burden on small flight crews.

BRONZE WINNER:

Ethiopian Airlines

Ethiopian Airlines was recognised for its new A350-1000 aircraft, which mark a significant milestone in fleet modernisation and represent a new benchmark in African aviation. Key features include a spacious cabin configuration, better cabin air quality and unique lighting to create a soothing and immersive atmosphere. Special menus have been curated to celebrate cultural and festive occasions onboard to add to the inflight experience.

Together again

Buyers and suppliers from around the globe came together in April for the 2025 World Travel Catering and Onboard Services Expo (WTCE) and Aircraft Interiors Expo (AIX).

Held at the Hamburg Messe, the co-located events were preceded by the Passenger Experience Conference (PEC), a full day of speaker sessions and panel discussions covering three main themes: collaboration engagement and transformation. Delegates heard about latest initiatives in each area and debated the innovations set to dominate the passenger experience of the future.

The Taste of Travel

A key highlight of the WTCE agenda was the Taste of Travel Theatre's programme of demonstrations and discussions. Sponsored by En Route International and produced in collaboration with Onboard Hospitality, the programme drew on the knowledge of 55 experts and was curated by Jo Austin, a former editor of this magazine.

Austin said: “This year’s Taste of Travel received great reviews from both the audience and the panellists. Our very varied 15 sessions ranged from inclusivity and the passenger experience to the rise of low and no alcohol beverages and the regional challenges in Latin America. Those new to the industry enjoyed a lively question-andanswer session with industry leaders. And a particularly successful session discussed the human touch versus artificial intelligence, which broadly concluded the future success of our industry is very much based on human interaction.”

Winning ways

The Onboard Hospitality team was glad to welcome guests to the Taste of Travel Theatre for its awards presentations too. Amidst much excitement and anticipation,

New to WTCE

This year’s event attracted almost 300 exhibitors, including 90 first-time exhibitors. Many of these were to be found in the New Exhibitor Village, including Jacq out the Box teas, which are now served on Jet2.com, and French winemaker Chateau la Coste, whose output of premium wines includes the non-alcoholic brand Nooh.

Other debutants included Stico, which produces a zero-waste snack on an edible stick. The outer casing is made of a crunchy wafer and fillings include lemon cheesecake or ham and cheese.

Another innovative food producer was first-time exhibitor Sojitz, which makes highquality frozen sushi and plant-based Japanese food. The sushi retains flavour and freshness after being defrosted, and the rice does not dry out.

Sirane was showcasing its polyester oven bag, which is already widely used by

This year's Taste of Travel received great reviews

the winners were revealed by guest presenter and inflight hospitality stalwart, Simon Soni.

airlines for bread rolls and pastries. The bags can be customised with airline branding and are made with up to 90% recyclable materials.

Germ Killer showed customised bottles for airlines and signature scents for its waterbased four-in-one disinfectant, deodoriser, air freshener and cleaner, which can also be used as a hand sanitiser.

WTCE in numbers

More than 4,500 industry professionals came through the doors of the Messe representing more than 160 airlines. There was a 3.6% increase in senior attendees participating in the VIP Buyer Programme, Simone Walli, Catering Manager - Culinary Art and F&B Onboard Concepts at Austrian Airlines, said: “It’s a fantastic opportunity to meet with suppliers and caterers, network effectively and discover new possibilities, especially as we redesign our F&B online experience and seek out new innovations across the board.”

Specialist showcases

The Wellbeing Walk-Through showcased products and services for passenger health and wellbeing, with participants including

Procurall Solutions, WESSCO International and Whittards of Chelsea. The Steps to Sustainability themed trail highlighted environmentally-conscious solutions including some from Bottega Spa, Callington and Valrhona Selection.

The Tech Trail provided a quick access to technological advancements from the likes of SkyTender, Tourvest Retail Services and Unisto, which were showcasing ways airlines can boost ancillary revenue and optimise operational efficiencies.

AIX insights

A significantly broader array of technology providers exhibited in AIX this year, encompassing everything from inflight entertainment and connectivity to seating. More than 170 airlines attended that show, which attracted more than 13,000 visitors.

Chris Hulbert, Cabin Performance Technical Team Leader at British Airways, commented: “What’s great is that you get to meet smaller companies you haven’t heard much about, and there are real gems that you’d never find just from emails.”

Caroline Smith, Director of Marketing at Anuvu, was also upbeat: “AIX is always a great show and this year was no exception. It’s all about the people and does a great job of bringing everyone together. We had a lot of positive feedback from meetings.”

AIX’s two-day CabinSpace Live programme featured panel discussions on the passenger experience, connectivity and sustainability. Sessions included IFE Content: Prioritising Personalisation, featuring insights from Dimitrios Tsirangelos, Vice President of Business Development at Spafax, and a panel discussion entitled Accessibility: Ensuring Equal Inflight Entertainment for All. Sarah McOnie, Business Development Director at Airchair, was present to introduce Airchair 2, an aisle wheelchair developed to help airlines meet growing access requirements.

Next year’s Passenger Experience Conference will be on April 13, followed by WTCE and AIX 2026 on April 14 to 16.

Food & Beverage

38

Hard to process

Our resident nutrition expert outlines why the onboard hospitality sector needs to be aware of the fuss about ultraprocessed foods

British cheeses are really having a moment, particularly within First cabins and with the rise of premiumisation

40

That's the ticket

Roger Williams chats with Gary Franklin, Senior VP of Trains and Cruises at Belmond, to discover what it takes to create the world's most luxurious rail journeys

34

Wheels of fortune

From new flavours to exciting pairings, cheese opens up a world of opportunities for airlines – and not just in the premium cabins

OF FORTUNE

When it comes to cheese, there's a world of opportunities for airlines to explore. Charlotte Flach looks at the trends and tastes taking this inflight staple upmarket

Cheese has become a serious business onboard. A product that is often synonymous with luxury, its status and wide appeal mean it is enthusiastically embraced on many inflight menus, and appears in many guises.

Once, airline cheese was vaccum packed in tiny portions and could be a little sweaty on opening, but as airlines, and their passengers, have taken cheese more seriously, just what is served and how, is becoming increasingly important.

On the ground, cheese has always been a talking point at dinner parties and in restaurants at the end of a meal, and explains Tom Lay, Marketing and Creative Director at En Route, this is now impacting inflight. “With the rise

of fromeliers (the cheese equivalent to a sommelier), we are increasingly asked how we can recreate similar theatre'and new experiences with cheese onboard – this is happening globally and across all cabins,” he says.

Sweet spot

Among the newest of cheese innovations is a focus on flavour pairings, especially sweet ones.

“We’re seeing more and more people go for cheeses with a slightly sweet taste, like Beemster Royaal and Royaal Grand Cru,” says Jeroen Verweij, Business Development Manager at specialists Beemster.

“What we generally see is

that flavoured cheese specialities, like Pumpkin Spice, are also really popular. Or, combinations like Beemster cheese with pistachio cream or nuts, which might sound unusual, but are actually super tasty.”

A ‘sweet and heat’ combination is also trending, says Lay. “Montchevre has collaborated with Mike’s Hot Honey, for example, to launch a goat’s cheese that incorporates sweet heat, reflecting the rising consumer interest in bold flavour combinations,” he says.

Other innovations seek to elevate the product notes Michael Weidner, Managing Director at Novo Food Germany. Mixing cheese with fresh fruits, chutneys, nuts, savoury crackers or artisan bread, for example, can provide an extra touch of luxury. "We are seeing the comeback of forgotten herbs and fruits such as sea buckthorn, nettle and quince all being used in the accompanying chutneys,” he explains.

Cabin concepts

Cheese has the added advantage of having appeal across many demographics, and of comprising varieties which suit all cabins, although there are of course some key differences in what is served where with expectations around quality and price differing from cabin to cabin. “While Economy and Premium Economy passengers expect a well-known cheese brand, Business and First passengers expect superior quality cheeses made by smaller producers; cheeses that tell their development story,” says Weidner.

“Passengers in Economy mainly prefer accessible, flavourful cheeses, which is why most airlines choose a younger Gouda cheese for this cabin,” adds Verweij. But in Premium and Business, passengers are now looking for a more elevated experience: "For these cabins airlines are opting for more aged cheeses and offer a selection, served on a cheese board, such as blue cheese and soft brie,” he adds.

British cheeses are really having a moment with the rise of premiumisation

Cheeses such as burrata and stracciatella are increasingly popular too, as their creamy texture adds an indulgent feel to the inflight service, with truffle-infused versions now served in some premium cabins, says Claudio Castiglioni, Brand Manager at Monte Vibiano. “Smoked cheeses like scamorza and smoked stracciatella are also gaining attention for their distinctive flavour and pairing versatility, while gorgonzola remains a premium choice, often balanced with sweet pairings, so served alongside the flavours of pear, figs, or sweet honey,” Castiglioni says.

In general, data indicates an increase in demand for premium products, particularly in the context of international travel. “Delta Airlines has reported significant growth in premium product revenue, suggesting that passengers in premium classes are willing to pay for better quality and variety,” adds Lay, further noting: "British cheeses are really having a moment, particularly within First cabins and with the rise of premiumisation.”

Castiglioni agrees, stating: “In Premium cabins, there is a strong interest in high-quality, fresh cheese with a rich sensory profile – burrata, truffle burrata and gorgonzola –often served with gourmet sides.

“For Economy or retail, compact, easy-to-serve options such as mozzarella bites or individuallywrapped smoked scamorza slices are preferred.”

Experience economy

With the rise of cheese as a premium, in-demand product in the air, airlines are focused on

Above: Passengers in Ecomony cabins prefer accessible, flavourful cheeses like Gouda or Cheddar

providing a cheese 'experience'

Customers are drawn to authentic food products that reflect specific cuisines or cultural traditions, where there is an element of storytelling about the product’s regional background or maker’s origin, explains Lay.

This is driving them to serve cheeses from the region being flown, with local 'hero' cheeses being brought onboard; and is also influencing buy-on-board product ranges. Weidner says:

"Customers are requesting an assortment of cheeses and condiments in a dedicated country box, customised and designed accordingly”.

Regional preferences vary, adds Castiglioni.

“Mediterranean routes lean towards mozzarella and burrata, while Northern Europe favours bold options like gorgonzola. In Asia, there’s growing interest in soft, mild cheeses like stracciatella.”

At the highest end of the market, Premium classes now often offer cheese as a separate course along with extras. “Most airlines even have special wine pairings,” says Weidner. “And for Premium travellers, we are also seeing the reintroduction of the classic cheese board – not just as a plate, but as a dining experience.”

a large German airline is even introducing a Cheese Connoisseur onboard long-haul flights to explain the varieties of offered cheeses to passengers in detail,” he adds.

That’s a wrap

In addition to visually appealing packaging that tells a story and reflects the origin of the cheeses being served, there is a clear move towards sustainability.

“Recyclable and compostable materials are increasingly used, along with creative compartmentalised trays that maintain the integrity of the cheese and accompaniments,” says Castiglioni. “In premium cabins, individual artisanal servings with bespoke wrapping or wooden platters are used to elevate the experience.”

A large German airline is even introducing a Cheese Connoisseur on board long-haul flights

Premium look and feel must be evident, says Verweij. “A great example is the special box we developed together with our partners AAB Inflight and Royal Smilde, for KLM, to present the Beemster cheese roll in a unique way.”

He explains that Novo offers a curated selection of six artisan cheeses from Europe, with the opportunity for passengers to decide which cheeses they are served, the portion sizes, and the opportunity to learn about their origin and flavour profiles

“With our Crew Training Cheese Workshops,

Cheese storage is being innovated too, says Castiglioni, with Monte Vibiano’s development of frozen (IQF) cheese portions. “This works well for a majority of cheeses and does not interfere with the ripening process. Storage can be up to eight months and when defrosted carefully, the full flavour remains.”

Clearly cheese has sliced out an important role within the onboard catering service, and the opportunities to innovate further are ripe.•

Above: Pairing cheese with sweet or savoury accompaniments elevates flavour profiles and adds a touch of luxury to the dining experience

GINA SAHNE

Hard to

Melissa Adamski, travel dietitian and founder of Nutted Out Nutrition, explains why airlines and caterers need to take notice of the fuss about ultra-processed foods

Ultra-processed foods (UPFs) are typically described as products made from a formulation ingredients (mainly substances extracted from foods or derived from food components) and produced through industrial techniques and processes.

Some nutrition professionals describe them as being foods made from ingredients that you generally can’t find in your pantry, or foods you can’t easily make in the home.

The term gained traction with the publication of the NOVA classification system, which groups foods

according to the level of their processing. What is important to note is that UPFs are not necessarily all foods that have been processed. Many foods go through a degree of ‘processing’ before we eat them, for example simply washing and preparing fruits and vegetables for packaging them is a form of processing. NOVA recognises the fact that there are different degrees of processing in the food sector

Estimates now suggest that in some countries UPFs make up significant proportions of the population's diet In the UK and USA, UPFs may make up 50% of daily calories consumed. These estimates highlight the growing presence of UPFs in our diets and explain the growing interest in understanding more about their role in health. Research exploring the health effects of

consuming UPFs suggest UPF consumption is associated with an increased risk of adverse health outcomes such as chronic disease and poor mental health.

Mixed messages

However, like many aspects of nutritional science, the story is not entirely clear cut. There is some debate within the profession around overly simplistic messages about ultraprocessed foods and the exact usefulness of the NOVA classification system, considering it does not consider the nutrient value of the foods

For example, according to the NOVA system, some foods traditionally regarded as ‘healthy’, such as some supermarket fortified breads and yogurts, can be deemed to be UPFs. They may technically be classified as ultra-processed, but many believe these foods can still offer nutritional value and benefits to health.

industry, face significant pressures from growing costs, reduced budgets and global supply chain challenges, and as a result, UPFs can be seen as a quick, convenient solutions.

In the UK and USA, UPFs may make up 50% of daily calories consumed

The airline industry has a significant food service and hospitality footprint, producing millions of meals a year for passengers. That means it needs to understand the UPF debate and be well informed when using UPFs onboard and in lounges, especially as their passengers are becoming increasingly aware of the potential impacts on health

Some research suggests UPFs may exist on a spectrum, with some products carrying more risk to health than others. However, more research is needed to understand this many fully

While there continues to be questions about the term ultraprocessed foods, there isn’t much debate about the importance of basing our eating patterns around wholefoods and reducing our intake of ‘junk-style foods’, many of which are considered UPFs.

Pressure cooking

Food service and hospitality industries, including the airline

While flying recently I was served a hot roll with a chicken filling. The ingredient list indicated the chicken breast itself was made up of more than 15 ingredients. These included ‘tasty’ additions such as thickeners, gelling agents, dextrose, hydrolysed maize protein and maltodextrin

Note, this was not the contents for any sauce or other ingredients in the filling.

Similarly, the bread alone also comprised of more than 15 ingredients.

The growing presence of UPFs in the food supply highlights the need for food development teams to continuously evaluate the presence of ultra-processed ingredients and foods in their onboard offerings (and lounges) and explore how to reduce reliance on UPFs while still meeting business objectives.

With more research being conducted into UPFs, there is an increasing public discourse and consumer awareness. The public’s appetite for these foods may evolve fast as more research and education becomes influences the debate. •

That’s the TICKET

The rail and cruise market continues to flourish, but what makes the world’s most luxurious trains so special? Roger Williams meets with Belmond to find out more about its onboard service developments

Across the globe, luxury rail journeys blending timeless elegance, superb cuisine and five-star grandeur are increasingly in demand.

Part of the Moët Hennessy Louis Vuitton group, Belmond leads the way when it comes to iconic trains scheduled to take stunning scenic journeys. The Royal Scotsman, Venice SimplonOrient-Express, Eastern & Oriental Express, British Pullman, Hiram Bingham and Andean Explorer are all in its impressive portfolio.

Pullman luxury

Each train provides a one-of-a-kind experience, hosting guests in beautifully-designed carriages, serving some of the finest and most sustainable food and drink available and delivering a luxury experience that the great railway pioneer George Pullman himself could only have dreamed of.

Gary Franklin, Belmond’s Senior Vice President

of Trains and Cruises, emphasises that the unrivalled quality of their local food and drink is an integral part of each guest’s journey of adventure.

“We are pioneering luxury travel across the complete journey for our guests, who are like the world’s great cultural explorers," says Franklin.

“It’s about where they are travelling, what the train looks like, how the team look after them, the quality of food and drink, and all the feelings and memories they take away from each amazing trip.

“Our chefs are passionate about the connection between food and local nature, developing menus that reflect each voyage of discovery with cuisine inspired by the area being visited.”

Culinary exploration

Franklin shares some examples: "On the Eastern & Oriental Express in South-East Asia, guests can

discover star chef André Chiang’s modern take on the spicy and tangy aromas of Malaysian local cuisine, with dishes such as Laska Bouillabaisse or a 16-hour braised beef with a nine-pepperjus," he says.

“Likewise, this summer we are launching a new luxury sleeper train - the Britannic Explorer – for which our expert chefs have developed fresh and contemporary menus that complement the spectacular English and Welsh scenery.”

Local pioneers

visited by Belmond's chefs as part of the menu development process, focusing on organic produce and increasingly paying attention to soil health and regenerative farming techniques.

“But going one step further, the chefs also plan for some of these local suppliers to deliver directly to the train, whether that’s the catch of the day from the local fisherman or freshly harvested products from local farms.”

It's the quality of produce that is the single most important aspect in train catering

Led by newly-appointed Executive Head Chef Sven-Hanson Britt, the team will bring to life an onboard dining experience curated by renowned chef Simon Rogan (3 Michelin Star - L’Enclume

Hotel finery

Each of Belmond’s trains is like a bespoke hotel on wheels, with international guests seeking a journey of refinement while immersed in the local culture of each destination.

“Every guest interaction is very well thought through. It is part of their discovery of a new place, new designs, new food, new beverages, new experiences, whether that’s Scotland, Malaysia, Italy or Peru," explains Franklin.

“That includes using the best linen providers in each country, as well as using locally-sourced items such as perfumes and lotions for the special onboard spas.

“Even the fine quality tableware is very relevant to the regional journeys. The British Pullman uses Williams Edwards chinaware, a champion of craftsmanship in England’s Stoke-on-Trent."

Nothing is left to chance. "For the Britannic

LUXURY RAIL / 41

Images: Each element of every Belmond train journey is carefully curated for high quality across all touchpoints

Explorer, any worries that the newly-chosen crockery and glassware designs would not stand up to the robust environment of onboard service were dispelled through testing for a month on the British Pullman," Franklin says.

Logistics challenge

Any chef working onboard soon realises the space constraints of a train galley, especially with several dozen guests to serve within a time limit. That becomes even more critical when dealing with the finest presentation standards.

“Kitchen equipment by necessity has to be practical and, like any train, industry standards are applied," says Franklin.

"We use ovens from Rational, who are experts in providing high precision thermal cooking solutions for the catering industry.”

Older train sets have the usual challenges around access and storage capacity, so food for later days is loaded first in a reverse use order, with two to three days volume being the general limit.

“Additional enroute deliveries help, including from local specialists, while some shared facilities off-board help eliminate certain mechanical prep, leaving onboard chefs to attend to cooking, attention to detail and plating finesse," says Franklin.

Quality first

While primarily customers are booking a journey experience, the explosion of cookery television programmes means a high level of anticipation around the food and exceptional culinary experiences onboard are expected.

Offering valuable industry advice, Franklin says:

“In my view, it’s the quality of produce that is the single most important aspect in train catering.

“Customers who are prepared to pay for quality, expect quality in the food and beverages provided. We must continually move customers away from the feeling of mass production by featuring locallysourced, sustainable and healthy foods.”

Any producers interested in supplying Belmond can reach out to Gary Franklin and the team via LinkedIn.

For research about rail catering, contact roger@ thecateringexplorer.com •

Design & Innovation

54

The cut above In their efforts to be more responsible with their cutlery choices, airlines are rediscovering the sustainable value of stainless steel

Special-edition amenity kits tied to cultural moments or meaningful causes create a sense of connection and elevate the inflight journey beyond the functional

50 Sound quality

As passenger expectations rise, airlines are investing in headset design to ensure comfort, performance and durability

46

Conscious luxury Airlines are being challenged to design amenity kits with conscience and a new sense of meaning, with ethical sourcing and environmental credentials front of mind

High-end passengers are redefining luxury and challenging airlines to design amenity kits with a conscience and a new sense of meaning, reports Julie Baxter

The definition of luxury is changing. Where once it was all about creating a distinct, classy brand identity, today it's more about providing products and services that consumers, and hence passengers, would consciously choose to have in their lives. And this applies to airline amenity kits too.

Paula Wines, Creative Director, Amenities and Luxury Brand Promotions at Linstol, says: “Airlines want kits that resonate emotionally and are designed with sustainability and reuse in mind. Passengers should want to take them home, so we aim to blend beautiful design, brand storytelling, and strategic partnerships to create kits that connect with travellers on a personal level. Today’s traveller expects more than just comfort — they want meaning, mindfulness, and a sense of connection so kits and textiles must not only elevate the inflight experience but live on long after the passenger has landed.”

Today’s luxury brand consumer increasingly demands ethical sourcing, high-end quality and

strong environmental credentials in their products. This trend is particularly strong among the Millennial and Gen Z demographic but more widely too, and the concept of mass-produced luxury is becoming less and less viable as consumers place a premium instead on personalised experiences and more meaningful connections to physical objects.

Take your pick

Plane Talking Products (PTP) has been pushing the personalised-kits concept as a starting point for a more tailored inflight experience. It collaborated with JPA Design to create a pick-and-mix amenity kit which allows passengers to personally select their inclusions, and this has received positive feedback. Bryony Koziol, PTP Design Manager, says: “Personalised amenity kits like these can help reduce waste and improve satisfaction, two key airline priorities. The biggest challenge is how to successfully and creatively stow and distribute the products onboard whilst balancing cost and logistics. Our solution allows airlines to offer fewer,

Airlines want kits that resonate emotionally and are designed with sustainabiliy and reuse in mind

higher quality amenities with the emphasis on choice. The potential is huge, and we believe the airlines which embrace clever, thoughtful design will be the ones that truly stand out.”

Immersive experience

The team at FORMIA also believes a new era is coming for amenity kits. Roland Grohmann, CEO, says: “Personalisation in amenity kits is evolving rapidly, driven by rising passenger expectations for experiences that feel individualised, thoughtful and more relevant.”

He highlights kits that integrate physical and digital elements which engage travellers in new and immersive ways, such as the Delta Someone Somewhere kit, a collaboration with Grown Alchemist. It has a QR code inside which unlocks a digital guide and interactive skin analysis, and offers tailored product recommendations based on the passenger’s skin needs and goals.

Grohmann adds: “Passengers increasingly want to feel recognised as individuals, with their

interests, values, and passions reflected in the travel experience. Special-edition amenity kits tied to cultural moments or meaningful causes create a sense of connection and elevate the inflight journey beyond the functional.”

So partnerships such as that facilitated between Qatar Airways and Diptyque, kits marking Breast Cancer Awareness Month and the FIFA World Cup, fit the bill - kits that become keepsakes, emotional touchpoints with a more personal connection to the airline brand.

The kudos of limited-edition amenity kits is a pullpoint identified by Etihad Airways too for its Giorgio Armani branded folio bags for The Residence and First. Facilitated by Buzz, these combine fashion and function, and are presented as limited-edition gifts with a strong potential for post-flight use. The kits also lean into the ‘meaningful’ priority with a design chosen to reflect local Emirati identity and inspired by Sadu (traditional Bedouin weaving).

Likewise, Turkish Airlines focused on this local connection for its Business kits, aligning

Facing page above: EVA Air Armani kit by Buzz; Qatar Airways Diptique kit by FORMIA; Turkish Airlines short-haul kit by Bayart Innovations Above clockwise: JetBlue Caraa kit by Buzz; United Airlines Therabody kit by WESSCO; Aegean Airways Korres kit by WESSCO; JetBlue Mint kit by Buzz; Iberia Uvas Frescas kit by Kaelis; Saudia Elie Saab kit by FORMIA; Brussels Airlines kit by Clip (centre image)

with UNESCO for kits inspired by iconic Turkish monuments and culture, and using EBRU art designs. Manufactured by Bayart Innovations, the kits are made in audited factories with 80% recycled materials, so are sustainable too.

Eco design

Saudia’s new exclusive collaboration with fashion designer Elie Saab pairs luxury with sustainability for First and Business. Created by FORMIA, each kit is designed with reuse in mind and includes ecofriendly items. The airline says: “Conscious luxury lies at the heart of this collection. This thoughtful approach underscores Saudia’s dedication to reducing environmental impact without compromising on style or comfort."

FORMIA has also forged a collaboration with French luxury leather goods brand, Lancel, for new Business kits on Aeromexico. Inclusions by Teaology bring its B-Corp certification onboard, renowned for transparent and accountable, social and environmental performance. Its kit for Korean Air Business and First forges a partnership with high-end luxury jewellery brand Graff and includes a bespoke scent for the airline.

Keepsakes

Aegean Airlines made this local connection by partnering with Athens-based skincare brand KORRES for its Business kit, facilitated by WESSCO It celebrates Greek heritage and wellness, spotlighting the benefits of Greek yoghurt used in the toiletries.

No longer a throw-away add-on, kits are now designed as luxury with longevity, using timeless styles, durable materials and multiple functions to ensure minimal waste.

Buzz explains its focus was on ‘intentional design for post-flight reuse’ and ‘conscious material choices’ when working on the JetBlue Mint cabin kit, and the Turkish Airlines’ Lanvin Parfums Business collaboration was specifically developed to blend modern luxury and sustainability.

Airlines which embrace clever, thoughtful design will truly stand out

At United Airlines, the team upped its game for First passengers with an artwork collection for its kits, featuring local artist Christie Shinn, while for Brussels Airlines’ Business kits, Clip brought together a handbag designer, an artist and a skincare expert to create its unique collector’s item.

For many years, luxury tended to align with excess and extravagance but now it seems luxury comes with a conscience, and premium products are expected to align with consumer values that scrutinise ethical production and sustainability.

Putting these priorities centre stage for the Lufthansa First kit, the deStudio team combined high-quality sustainable vegan and nylon materials with premium craftsmanship for a luxury kit suited for post-flight reuse.

a Porsche Design amenity kit that doubles as a usability

Skysupply delivered on these priorities too with a Porsche Design amenity kit that doubles as a multi-functional cable case. This was developed and produced for Lufthansa First under two key principles: usability and sustainability.

Iberia aims to go further with end-of-life circularity for its latest Business kit in a partnership with social enterprise Envera, an Association of Iberia employees who are parents of individuals with disabilities. Manufactured by Kaelis, the rPET pouches are the result of recycling 4.7 million plastic bottles, said to save 0.7 million litres of water during production and reducing energy emissions by 70%. The toiletries are natural, vegan products, sourced and produced in Spain by Uvas Frescas, which uses wine waste provided by the Spanish Wine Group ARAEX – the same wine served on Iberia’s flights. Packaging is made from sugarcane with 'I’m Green' certification and passengers have the option to take only the items they actually want. Anything that is left, is recycled. Kaelis says: “It’s a model that aligns well with the growing awareness and demand for sustainable products and is the first of its kind.” •

Above: Lufthansa First kit by deSter; Below: JetBlue Caraa kit by Buzz

quality

With passengers expecting the best in acoustics and aesthetics, suppliers are rising to the challenge and crafting premium headsets for their airline partners, discovers Jo Reeder

magine headsets so well designed they’re more sustainable, they cancel out aircraft noise and have soft leatherette earpads for t

replacement instead of discarding whole units.

maximum comfor

These are demand-led trends currently shaping the headset market, and as inflight entertainment (IFE) systems increasingly support Bluetooth connectivity, passengers are increasingly looking for wireless headsets, or to pair their own headphones onboard.

'Ear today...

Suppliers report that air passengers want quality products that are lightweight, comfortable and reliable. When headsets don’t work properly they get frustrated. They don’t want bulky headphones that cause discomfort during a flight either. Getting this right makes a difference.

Linstol is among suppliers leading the way in innovative and sustainable headset design. Its Phitek product is lightweight, helping to reduce aircraft fuel consumption. It also boasts a modular construction that allows for easy part

product to match expectations. Branding partnerships have become prevalent and ou’ll start to see more collaborations, as well as a move towards more sustainable products.”

Jakob Levison, Global Director Audio at Linstol, adds: “Airlines are asking for high-performance audio, exceptional durability – especially in Business and above – and long product life to maximise the carrier’s investment. Passengers want comfort, performance and effective noise cancellation. They want headsets that work from the moment they plug them in – no sound issues, no faulty adapters, no frustration midflight.”

Plug

in, tune out

At InflightDirect, the company’s most popular headset for Economy is a rubber-tipped earbud that provides improved comfort during longer flights. It reduces exterior ambient noise as the ear tips sit inside the ear canal, creating a seal. When it comes to premium cabins, it says customers want branded high-end headphones that resemble the products they’ve seen in stores

explains: “When passengers are using premium headsets for long flights they should be treated to an optimum studio-quality sound experience. Sound quality is key to the customer experience –it can make passengers forget they’re at 36,000ft and allows for refreshing travel.”

D’Nae Woodruff, Linstol’s Global Brand Manager, notes: “Traditionally airline headsets were generic – usually black with an airline logo – because they were seen as functional accessories. But IFE is no longer just an add-on; it’s a central part of the onboard experience. Airlines are using these systems to improve overall passenger satisfaction and even generate advertising revenue, so getting passengers plugged in happily is more important than ever."

Looking good

Sound quality is key to the experience ‒passengers can forget they're at 36,000ft

Airlines are elevating headset design to match the quality and aesthetics of other premium inflight offerings such as food and cabin design. Higherquality materials and retailinspired looks, such as matte finishes, metallic accents and refined textures, match those found in premium consumer electronics and luxury car interiors. This shift mirrors the broader trend towards personalisation.

Thomas G Mockler, President at InflightDirect,

Woodruff adds: “Just as consumers can now buy headphones from Apple, Sony or Bose in cream, blue or tan, passengers are beginning to expect that same visual sophistication onboard. Airlines are responding, particularly in Business, First and Premium Economy, where the sound experience really is a major brand differentiator. While passengers may not notice every detail, they feel the difference. That’s the power of thoughtful design – it gives you headsets that don’t just deliver great sound but also seamlessly reflect the airline’s brand story.”

So what does the future hold for headsets? InflightDirect’s Mockler sees change coming. He predicts: “As AI uses are evolved, we’ll see headphones adapting to their environments. Technologies such as AR and 3D audio are yet to be tailored for the airline world, but it’s only a matter of time.”

•

Clockwise from above left: Linstol's headset for LATAM; Clip's award-winning modular headset; colour options from Linstol; and buds from InflightDirect

GOOD DESIGN IS ABOUT MORE THAN JUST AESTHETICS

Brussels Airlines Inflight Product Manager Sandy Coenen and Sola Export Manager Luke Hop discuss the design of a new cutlery set

Working in close partnership with Sola, Brussels Airlines has elevated its Business class experience with the introduction of a new cutlery set onboard.

Sandy Coenen

Working with the team at Sola is a smooth, collaborative experience. They quickly translate ideas into designs with minimal need for rework. The team provides valuable input tailored to onboard use and support testing and development throughout. It is a strong and productive partnership.

Introducing stainless steel cutlery in Business class is part of our broader commitment to more sustainable and responsible flying. Stainless steel cutlery is durable and reusable.

By investing in high-quality, longlasting materials, we’re not only elevating the onboard experience with a more premium, restaurant-style feel,

but also making a conscious choice that aligns with our long-term sustainability goals across travel classes.

Our new Business class cutlery complements our overall design.

Brussels Airlines' tableware has a round, organic shape and the cutlery aligns with this. For us, these two blend perfectly.

The tableware includes a subtle colour accent and the cutlery subtly mirrors the contours of an airplane, reinforcing the cohesive aesthetic

Inspired by the elegance of boutique hotels, meals are presented in a more personal, hand-delivered manner.

Our aim in Business class is to embody the atmosphere of a boutique hotel in the air – very personalised with attention for detail.

You can see our cutlery like a present: it often comes wrapped in a napkin, so you 'discover’ it while opening that napkin.

Luke Hop

When designing cutlery, we always have to strike a balance between creative ambition and practical aspects like size and weight.

The 'twisted' shape at the top of the handles presented a real challenge, as we couldn’t make the pieces any thicker due to weight limitations. It took real craftsmanship to achieve the perfect balance.

The development process went very smoothly. From the initial brainstorming sessions and sample meetings to the final refinements, we encountered hardly any other obstacles.

At Sola The Netherlands, we believe that good design is about more than aesthetics – it must be functional, sustainable, and enhance the user experience. Our collaboration with Brussels Airlines is a shining example of that philosophy.

brusselsairlines.com; sola-cutlery.com •

The cutabove

As airlines work to banish single-use plastics, multiple new materials are battling it out to be the onboard cutlery alternative but, reports Julie Baxter, many are also rediscovering the sustainable value of stainless steel

Bamboo, bio-based plastics, compostables and even edible materials have all had their moment in the spotlight as airlines hunt down sustainable, functional cutlery, but in truth, the old favourite –stainless steel – is still holding its own onboard.

Briefly pilloried as ‘too heavy’ for widespread onboard use in a low-carbon world, metal cutlery in fact continues to play a crucial role in airline operations as designers and manufacturers have adapted with new, lighter solutions, and warewashing has become more efficient. If sustainable credentials and circular economy goals are the priorities, metal cutlery has shown it can still tick the boxes.

Armin Ribic, Sola Head of Marketing & E-commerce, says: “More and more airlines are embracing reusable and recyclable metal cutlery as this fits perfectly with their long-

term sustainability strategies. They are focused on achieving the right balance between sustainability, weight and brand perception. Industrial dishwashing systems are becoming more efficient, using less water and energy per cycle and, from an end-of-life perspective, metal products are fully recyclable. We also actively support take-back schemes so that used cutlery can be processed into new raw materials –closing the loop.”

Win-win solutions

Metal cutlery can also claim other important benefits Steph Westbrook, Product Buyer at Plane Talking Products (PTP), says: “We’ve noticed that some of the more common sustainable options, like birchwood, haven’t always landed well with passengers – mainly because of the mouthfeel. We are now seeing some really exciting innovation in sustainable airline cutlery, such as those turning plant waste, which would

otherwise be incinerated, into high-quality, ecofriendly cutlery. But there’s also a lot of interest in our ultra-lightweight stainless steel options. These are rotable so they can be reused many times over, and the lighter weight helps airlines cut down on fuel use, so they are a win-win.”

Versatile designs

In addition, the infinite design potential of stainless steel allows airlines to use cutlery as part of their brand positioning. Kaelis, for example, recently developed a new cutlery set for TAAG Angola Airlines, featuring a sleek black finish and crafted from lightweight stainless steel to combine elegance, practicality and a bold, premium look.

as both a functional tool and a visual statement, reflecting the airline’s brand identity. This often includes bespoke collaborations and seasonally updated designs to keep the onboard experience fresh. Our design team takes inspiration from high-end restaurants and wider contemporary design trends.”

Passengers associate metal cutlery with quality and comfort

Manoj Pridhanani, Chief Design Officer and Head of Sustainability at Kaelis, says: “There’s a growing focus on designing cutlery that serves

CUTLERY CLEANING FOR INFLIGHT CATERING REDUCES REJECTS UP TO 99,5 % SAVINGS OF WATER UP TO 70 %

ENERGY UP TO 70 % DETERGENT UP TO 70 %

Sola’s Ribic agrees: “Passengers associate metal cutlery with quality and comfort, contributing to a more premium dining experience – especially in higher cabin classes. For airlines, it’s also a key part of brand identity: well-designed cutlery reinforces their positioning and attention to detail. For Economy and

Clockwise from above: Starlux, Finnair and Air India cutlery, by Sola

Premium Economy, lighter weight is key, but still with a refined appearance; while in premium cabins, there’s more demand for luxurious designs that reflect the airline’s brand values.”

This was the focus for the new Starlux Business class cutlery which was highly commended in the recent Onboard Hospitality Awards. This is a hollow handle model, a style which Ribic says is increasingly popular for its design, ergonomic appeal and customisation potential. This range resulted in a significant weight reduction onboard without compromising the look or feel of the cutlery. A hammered pattern on the handles added a luxurious, artisanal appearance while minimising scratches on the cutlery and hence also giving it a longer lifespan.

Eco warewashing

Development in warewashing also supports stainless steel choices. Market leaders such as Wexiödisk and Diskomat acknowledge that efficiency is now the absolute pre-requisite for flight kitchens, so their systems increasingly take into account energy consumption, environmental impact, safety, cleaning, and support for waste recycling, all to align with caterer and airline eco goals. Meiko also aims to set new standards in hygiene, safety, economy and sustainability

with its M-iQ series which includes intelligent air management, filtration and increasingly strong energy credentials.

Airlines are focused on finding a balance between sustainability, weight and perception

Ribic sees a clear trend towards offering more complete and aligned designs – cutlery that matches the overall look and feel of the tray setup. This includes a focus on materials, proportions and finishes to create a more cohesive inflight presentation. Looking ahead he predicts: “We expect growing demand for more tailored offerings — differentiated by class, route and brand identity. Airlines will continue to seek out products that are both operationally efficient and aligned with their visual branding.”

PTP’s Westbrook sees growth in multifunctional designs, such as hybrid utensils, and more advanced bio-materials coming through in the future. She concludes: “The challenge will always be balancing innovation with cost, compliance, and efficiency in the real inflight setting. Rising passenger expectations and stronger environmental targets mean there’s real momentum behind making change happen" •

Clockwise from above: Neutraal range by Sola; Neera range by Kaelis; and Air India's new table set

Comfort & Wellbeing

64

Crafting comfort

With all eyes on wellbeing, airlines are upgrading their bedding and sleepwear, and are using soft, breathable and sustainable materials to help passengers sleep more soundly

Comfort and wellbeing are no longer optional –they're at the heart of the inflight experience. Airlines are shifting their focus from just 'arriving rested' to creating a journey that feels like home in the sky

60

In the zone

From cabin design and lighting to healthy menus and nourishing amenities, the arrival of ultra long-haul flights is heralding a new era of flying. Settle in for the ride

In the zone

With

a new era of ultra long-haul journeys about to begin, Julie Baxter assesses the measures being taken to address customer wellbeing onboard these epic flights

As Qantas and its suppliers head towards the final 'assemble stage' of the airline’s A350 Project Sunrise, the spotlight turns once more to the specific wellbeing needs of those boarding the next generation of ultra long-haul flights.

The specially-designed Airbus A350s will fly direct from Sydney and Melbourne to New York and London, with potential flying times of up to 22 hours. The onboard service will draw on the experience of the 17-hour flights between Perth and London and ongoing passenger wellbeing research by the University of Sydney’s Charles Perkins Centre.

Ultra long-haul wellbeing needs cabin design and service to work cohesively

Key learnings from the trial flights so far include recognition that design and service elements must work cohesively

This seems to mean combining cutting-edge technology with sleep research to refine cabin design and comfort, adjust menus and lighting, and encourage movement inflight.

Tech support

Part of the solution will be structural. Qantas will become the first airline with a purpose-built Wellbeing Zone, located between Premium Economy and Economy. Featuring sculpted wall panels and stretch handles, here passengers will find a guided on-screen exercise programme, a hydration station and a range of refreshments.

Other airlines are also already adding wellbeing features through tech. Virgin Atlantic, for example, partners with the Team Body Project to provide

an inflight exercise routine, and its IFE features mindfulness input from specialist, Headspace. Likewise, American Airlines partners with the FitOn fitness app to provide guided stretching and meditation through its IFE. Kim Cisek, American’s VP of Customer Experience, says: “Sitting for an extended period of time can lend itself to muscle stiffness and poor circulation — all of which can be prevented with a few simple stretches.” The team also tweaked menus says Cisek, adding: “Our health-forward dishes are made to taste great while also being nutrient rich, supporting fluid intake and aiding digestion.”

MAYA, a new collaboration between Collins Aerospace and Panasonic Avionics, claims to redefine comfort yet further. This concept Business suite features advanced seating ergonomics, integrated with ARISE technology which can automatically optimise cushion pressure, regulate temperature and reduce peak vibration disturbances

And the science of ergonomics will bring new headrest wings to the Qantas Premium Economy A350 cabin for extra head support, and an upholstered ergonomic foot and leg rest system which cradles the reclining passenger for better sleep. For Economy there will be new lumbar supports and more breathable seat fabrics

Lighten up

The Qantas trials also flagged up the potential of cabin lighting to support wellbeing on ultra longhaul flights with different hues helping

FOCUS ON LONG HAUL

62 / FOCUS ON LONG HAUL

to minimise jetlag and improve passenger wellbeing. The final design is a result of more than 150 hours of testing with specialist partners who trialled hundreds of lighting patterns and sequences in a cabin mock-up. The final sequence will help passengers adjust to their destination time zone inflight, through 12 lighting settings.

Qantas CEO, Cam Wallace, says: “The importance of light cycles and brightness in setting the body clock was clear from the research. Combined with the design of the cabins, specialised meal planning, and the movement programme, this unique lighting sequence will help improve our customers’ comfort in the air and minimise jetlag. The external light cycle has more impact on our circadian rhythm and jetlag than any other factor.”

Skin deep

WESSCO International, says: “Leading airlines like United are now making sleep and wellbeing central to their longhaul passenger experience. This collaboration is a strong example of a shift — it wasn’t just about the kit, but a comprehensive wellness offering from curated wellness stations in the lounges to Therabody’s e-commerce with MileagePlus rewards. The programme shows how airlines are elevating wellness across the entire journey.”

Light has more impact on our circadian rhythm and jetlag than any other factor

Airline suppliers report that longer flights are shifting airline priorities for their amenity kits too. Simon Yaffe, Director of Client Services at Buzz Products, says: “When wellness is a priority another area of focus is skincare, with amenities now including high-performance, hydration-boosting formulas specifically designed to combat the dehydrating effects of the cabin. Hydrating face mists, nourishing balms and rich moisturisers are tailored to protect the skin’s barrier in dry cabin air, helping passengers arrive refreshed.”

The Buzz team recently facilitated the BYREDO travel wellness programme for Emirates First with products such as toner, sleep oil and pillow mist created using chamomile extracts to promote relaxation, replenish and hydrate the skin. United Airlines too has redesigned its Polaris Business kits, in partnership with Therabody and WESSCO International, to emphasise a wellnessorientated experience across many touchpoints. Kits include Therabody’s iconic Theragun Mini — a travel companion for muscle relief and relaxation — and other products infused with a calming cedarwood fragrance designed to ease tension, clear the mind and encourage quality sleep. Petros Sakkis, Chief Marketing Officer

Linstol reports a shift to ‘purpose-driven kits’ that promote rest and restoration. Paula Wines Creative Director, Amenities and Luxury Brand Promotions, says: “Airlines are increasingly focused on kits that support onboard wellness while also offering lasting value post flight. For long-haul, wellness begins with thoughtful details. Our kit inclusions are all designed to help passengers sleep, relax and adjust across time zones.” Its exclusive B-Zen skincare brand is enriched with ingredients that sooth, hydrate and actively combat skin fatigue.

Bringing joy

At Kaelis, Manoj Pridhanani, Chief Design Officer and Head of Sustainability, insists: “Comfort and wellbeing are no longer optional they’re at the heart of the inflight experience, especially on ultra long-haul journeys. Airlines are shifting their focus from just ‘arriving rested’ to creating a journey that feels like home in the sky. Airlines are absolutely prioritising sleep, and wellness is expanding beyond the seat to support passengers before, during and even after the flight.

“Looking ahead, we expect the wellbeing priority will turn the focus to smart materials and sensory cues, and that wellness will be woven into every touchpoint.

Ultra long-haul flights won’t just be about getting there — they’ll be about a journey that is full of joy.” •

Untitled-1

As wellbeing and sleep become central to airline strategies for ultra long-haul flights, airlines are investing in upgraded bedding and sleepwear. Julie Baxter discovers just what they are looking for

Passenger wellbeing, it seems, is the new luxury, especially on ultra longhaul flights where added levels of comfort innovation and breathable fabrics are being delivered to soften the ride.

Drawing on over 160 years of experience in textile innovation, the John Horsfall team is well placed to detect the trends. Oliver Platts, Commercial Director, says: “Current trends centre around the merging of wellness, aesthetics and sustainability. Airlines are no longer just offering functional blankets and sleepwear – they’re curating a sleep experience. Elevated materials, tactile weaves, temperature-regulating fabrics and soothing colour palettes are replacing the more traditional onboard options.”

And sustainability is no longer optional when it comes to these comfort products, he says, with airlines increasingly seeking to balance environmental credentials with performance and comfort. Platts adds: “We’ve developed highquality, lower-impact textiles using recycled fibres

and water-saving processes, yet comfort and durability remain paramount, so our challenge is to match or exceed our already exacting standards while pushing eco-innovation forward.”

The team has already collaborated on sleepenhancing product ranges using breathable materials and layered textures to support natural rest, including bespoke mattress toppers and duvets that mimic the feel of a five-star hotel bed. But Platts believes there is more to do.

“Ultra long-haul flights demand deeper consideration of circadian rhythms, thermal comfort and even personalisation, so we’re exploring adaptive fabrics and multi-functional products that can help enhance the sense of space and personal control. The future of inflight wellbeing is immersive, sustainable, and passenger-led – from rest-enhancing textiles to elegant design details,” he says.

WESSCO International also notes the eco priority. Petros Sakkis, Chief Marketing Officer, says:

“Sustainability is a clear priority, but it has to meet expectations on comfort, durability and price too. As material technology improves and scales, we’re seeing more options that do just that. We’re also investing in life-cycle assessments to give our airline partners real data on the impact of products — so they can make informed, costeffective and circular choices.”

Eco imperatives

FORMIA too has put sustainability at the heart of its offering having been awarded the EcoVadis Bronze Medal for its sustainability and corporate social responsibility initiatives. The EcoVadis assessment evaluates 21 sustainability criteria across environment, labour and human rights, ethics and sustainable procurement to provide a globally trusted benchmark. “This milestone validates the real progress we’ve made while offering a clear path to go even further,” says Roland Grohmann, CEO and Managing Partner.

Flightparts has its focus on sustainable fabrics. Its latest eco-conscious pillow and pillowcase set is filled with recycled polyester and wrapped in breathable cotton to provide soft, hypoallergenic support. It is complemented by plush duvets made with fleece and peach skin or towel-textured fabric offering warmth and durability in changing cabin conditions.

The team’s premium sleepwear uses sustainable blends including cotton, Tencel, rPET and Spandex. These are breathable, moisture-wicking and gentle on the skin, and claim to elevate comfort without sacrificing sustainability. The team prioritises wrinkle-resistance and durable design to ensure onboard bedding items stay fresh and functional throughout multiple uses, hence adding lasting value.

Buzz Products shines a light on collaborations

with established wellness brands as another way to distinguish an onboard offering. Simon Yaffe, Director of Client Services, says: “These collaborations provide expertise and credibility and can help mitigate the physical and mental strain of ultra long-haul travel, creating a more holistic journey that places passenger wellbeing at its heart.”

His team has, for example, facilitated the American Airlines collaboration with Nest Bedding for its curated ‘Sleep Collection’ designed to elevate inflight rest and relaxation. It features luxurious sleeper suits and slippers, and a premium mattress topper made from memory foam with diamond quilting to ensure a luxuriously soft finish.

Sustainability has to meet expectations on comfort, durability and price too

WESSCO’s Sakkis notes that recent research indicates that 82% of US consumers now consider wellness a top or important priority in their daily lives. In response, his team is forging collaborations with forward-thinking wellness brands such as Neuro, which offers functional mints infused with clean nootropics to support energy and focus mid-journey; Patchology, which brings targeted skincare solutions like under-eye gels and hydrating masks onboard; and Som Sleep, delivering a travel-friendly sleep aid. He says: “These initiatives reflect our commitment to enhancing the passenger experience through purposeful, wellness-driven innovation.”

Luxury trends

Tim Morris, Head Global, Mills Textiles, agrees that wellbeing and sustainability are foremost in

Above: Delta piles on the comforts; American Airlines' pyjamas from Buzz Products

Below: W duvet set from Mills Textiles

an airline's decision-making process. “Airlines are dialled into the 'sleep experience' and in premium cabins look to make that akin to a highend hotel,” he explains. “Classic, understated elegance is key. We are drawing inspiration from our retail bedding business which has seen similar trends for elegant luxury.

“Trends are towards more plush fabrics and thoughtfulness on how the bedding works as a linked collection, rather than just individual products, to create a layered dream-like sleep experience for the passenger so they not only wake feeling refreshed but also carry with them the memory of a great sleep experience and thus a great experience with the airline."

Global-c was this year recognised with the Onboard Hospitality Best for Wellbeing Award for the Nimbus Pillow by Ostrichpillow it brought onboard for American Airlines’ Premium Economy. This ergonomic pillow allows passengers optimal lower back support, accommodating various body shapes and individual preferences. It is made from sustainable rPET microfibre, derived from recycled plastic bottles.

collaboration with Italian fashion brand, Missoni, launching this summer. To enhance the sleep experience, Delta's popular mattress pad will now come with added memory foam 'cuddle pillow' for flights of more than 12 hours.

Maintaining the luxe feel continues to be key.

On long-haul flights comfort is simply a non-negotiable

And Matrix has similarly forged a partnership with natural lifestyle and wellness brand, Bamford, for Cathay Pacific to bring its reputation for ethical and sustainable sourcing to the new onboard bedding collection. It features a premium, 400 thread-count Bamford pillow, duvet and plush mattress. All items were redesigned to avoid single-use plastic, and a larger format encourages post-flight use.

Delta has announced a luxurious Delta One bedding collection which includes a

encourages post-flight use. happily wear at home too.”

Manoj Pridhanani, Kaelis Chief Design Officer & Head of Sustainability, notes: “We're seeing bedding and loungewear take cues from high-end hotel suites, with ultrasoft textures, breathable fabrics and even dual-purpose designs. Pyjamas are no longer just inflight attire—they’re keepsakes. Passengers love collecting them. The goal is for them to reflect each airline’s identity while feeling like something passengers would happily wear at home too.”

passengers the option of a luxe velvet feel or

The Kaelis team recently launched a reversible comfort set for Italian airline Neos, giving passengers the option of a luxe velvet feel or a soft peach-skin texture. And for Air India it created a duvet which combines light-weight fluffiness with ergonomic drape and elegant stitching inspired by Jharokas — the intricate palace windows of India.

stitching inspired by Jharokas — the intricate windows

Yaffe at Buzz agrees that luxe remains important: “Sleep is critical to overall wellbeing, and extended flights demand deeper and more restorative rest for passengers.

important: “Sleep is critical to overall

To encourage quality sleep airlines are investing in premium bedding – plush duvets, memory foam pillows, and mattress toppers that mirror hotellevel comfort. These are often complemented with sleep aids such as calming pillow mists and pulse point oils, using essential oils like lavender and chamomile to encourage relaxation. Infight sleepwear has also evolved with breathable, stretchable fabrics and soft tailoring to ensure passengers can move and rest comfortably. Loungewear now prioritises comfort and style, inviting passengers to fully switch into rest mode.”

Technological change

Textile innovation is also making its mark. Linstol sees developments such as cooling pillows and temperature-regulating fabrics, along with comfort and wellbeing products now at the forefront of airline decision-making. In

response, the team has developed AquaThread — a yarn crafted from discarded oyster shells and recycled plastic bottles, hence transforming post-consumer waste into high-performance luxury. Each kilo of AquaThread repurposes six oyster shells and sixty plastic bottles, creating textiles that are warm, breathable, naturally antimicrobial, static-resistant and odour-fighting, without relying on harsh chemicals. Its versatility means it is suitable for blankets, sleepwear and bedding.

Paula Wines, Creative Director, Amenities and Luxury Brand Promotions at Linstol, says: “We believe sustainability and sophistication should go hand in hand. AquaThread allows airlines to offer passengers a story of innovation, responsibility and connection to the world around us as well as great comfort.”

In short, she concludes: “On long-haul flights comfort is simply a non-negotiable”. •

Above: John Horsfall merges aesthetics and sustainability; Neos comfort from Kaelis; WESSCO's bedding collection for Icelandair Below: Bedding set from Mills Textiles

BEDDING AND SLEEPWEAR / 67

Technology

76

Listen up Airlines are using soundscapes to reinforce their brand and forge emotional connections with their customers

There are many airlines that believe the internet is a core part of their product and they want to deliver fast and reliable internet, in many cases for free, to the passenger

72

Live action

Live streaming onboard is transforming viewing habits and means sports-mad passengers no longer have to miss a game

70

Better connected

We explore the latest trends and developments in connectivity, one of the most dynamic and fast-moving aspects of the onboard experience

Better connected

As airlines continue to invest in technology to improve inflight connectivity, Stuart Forster looks at the key trends and developments

Inflight connectivity (IFC) is undoubtedly one of the most dynamic aspects of the current onboard experience. Recent investments in satellite networks are rapidly transforming IFC, and there are powerful arguments being put forward in favour of both low-earth orbit (LEO) and multi-orbit satellite networks.

Beyond the inflight entertainment and passengers’ ability to use their personal electronic devices in flight, onboard connectivity can also offer useful crew support, informing them, for example, if flight connections are going to be impacted so they can manage customer expectations and improve service. Additionally, reliable connectivity means attempts to pay for inflight purchases can be declined in real-time if cards are linked to accounts with inadequate funds or fraudulent transactions.

Strong signal

“We are seeing a diversification of business models for the passenger with regards to connectivity," says Aaron Goldberg, Director of Product Management at Intelsat, which offers a multi-orbit connectivity solution.

"There are many airlines that believe the internet is a core part of their product and they want to deliver fast and reliable internet, in many cases for free, to the passenger."

Debates relating to connectivity do, however, largely focus on the passengers’ ability to get online, stay connected and experience the internet at speeds comparable to those on the ground. Both the airlines and their passengers need to feel like the digital experience offers real value.

SES also provides connectivity via a multi-orbit solution, utilising both Geostationary Orbit (GEO) and Medium Earth Orbit (MEO) satellites. In 2024, the company introduced SES Open Orbits, an open architecture system designed to ensure airlines do not get trapped into using a proprietary system that is difficult or expensive to subsequently upgrade.

Defining trends

Andrew Ruszkowski, Global Head of Aviation at SES, says: “Everybody acknowledges that the trends are driving the need for high-performing networks and multi-orbit networks. These trends

include the drive towards a 'free-to-passenger' in certain parts of the market; higher passenger expectations, especially as younger Gen Z and Gen Alpha begin to fly with huge expectations when they get onboard; and the trend toward more aircraft being fitted.”

With more aircraft connected over the next 10 years, greater bandwidth and a higher-performing networks are needed to support throughput.

Ruszkowski suggests that SES’s partnership with Quvia will lead to an application-aware network in which resources – such as orbit, frequency and bandwidth – are assigned by application. That will help to provide passengers with an in-aircraft experience similar to what they have at home.

Delta Air Lines has selected Hughes’ Fusion system to connect its new A350s and A321neos.

Reza Rasoulian, Senior Vice President and GM at Hughes, explains: “This is simultaneous multiorbit. We're taking GEO and LEO together at the same time. We call it a no-compromise solution, where you don't have to pick GEO or LEO.

“We also have a roadmap to a LEO-LEO solution,” he adds, referring to a solution that will leverage both Ka-band and Ku-band.

“We give airlines the opportunity to bring in a significant amount of capacity. There's no constellation lock because we're able to bring in a multi-constellation approach.”

LEO’s deployment

Valour Consultancy’s report, Starlink Aviation:

Deep Dive – 2025, predicts that more than 10,000 aircraft will be connected by Starlink’s LEO network by 2034. This suggests 7,000 commercial aircraft, a market share of 39%, and 3,000 installations on private jets.

Deployment of LEO satellites has helped to boost the bandwidth available to aircraft and, importantly, the network’s low orbit reduces the time required to relay signals. This low-latency is a factor in responsiveness to requests for videos and other data.

First to market, Starlink began delivering highbandwidth LEO satellite communications to airlines in 2022. The SpaceX-owned company added SAS to its client list in 2025 and currently connects more than 2,000 commercial aircraft.

The rapid speed of Starlink installation and deployment, with antenna installations typically taking between eight and 10 hours, is a factor in its rollout running ahead of schedule on Qatar Airways and United Airlines' fleets.

“There will certainly be a role in the market for multi-orbit services, particularly for those airlines which operate routes which Starlink may find difficult to serve because of regulatory challenges,” observes the author of the Starlink Aviation report, David Whelan, Senior Research Analyst at Valour Consultancy.

Ultimately, for the passengers, so long as they can send and receive messages, view videos without interruption and enjoy inflight entertainment, relatively few will think any further about the network or networks leveraged to transmit the data. •

action

Stuart Forster looks at live streaming onboard and why it's proving a winner when it comes to inflight entertainment…

Sports fans know what it’s like to book travel that clashes with a big game.

The idea of being unable to follow the action can be unbearable. Thankfully, the availability of live streaming is transforming onboard viewing habits and can now help reduce the angst of missing a key game.

Endeavor Analytics’ 2024 Passenger Survey revealed that 74% of passengers think access to live sport is important while travelling and 52% of passengers agree that Sport 24 is a consideration when making bookings.

“Sport is one of the very few things that people still want to watch live,” says Richard Wise, Senior Vice President, Content and Channels at IMG, the company that owns Sport 24. In fact, the very idea for the channel came to him while wishing he could watch live sports while flying.

Better connectivity

“The main challenge we had initially was the availability of global connectivity, but that's slowly disappearing, and a lot more planes are connected. If you're connected, then having live

TV becomes a lot easier. Technical barriers are coming down,” he explains.

Kimberly de Flesco, Head of Aviation Strategy for DIRECTV IN FLIGHT, echoes that sentiment: “Live TV – especially of sports – has become a defining part of the inflight entertainment experience. Passengers don’t want to miss the game just because they’re in the air, and we’re seeing a strong uptick in demand for real-time access to major sporting events. Whether it’s the NFL lineup, golf tournaments or international soccer, travellers want to stay connected to the same content they would watch at home.

“It’s no longer just a nice-to-have; live content is something passengers increasingly expect, and airlines are responding by prioritising flexible, real-time offerings. Technology is foundational to making live TV possible inflight.”

Multi-channel

Internet Protocol television, IPTV as it is commonly known, is the internet-based delivery system used by DIRECTV IN FLIGHT.

The system uses an aircraft’s onboard Wi-Fi to

stream live programming.

“This allows us to bypass traditional satellite delivery methods and offer greater flexibility and scalability. Travellers can watch premium live content on either seatback screens or their personal devices, depending on how they prefer to view. It’s a far cry from the old days of limited channel offerings – this is a fully immersive, tech-forward experience,” continues De Flesco.

passengers become increasingly accustomed to seamless connectivity and entertainment on the ground, they expect the same in the air.

“Airlines that adopt our IPTV solution gain a major differentiator – one that directly impacts passenger loyalty and satisfaction. The ROI is measurable, not just in ratings and engagement, but in customer experience scores and long-term brand perception. The solution works on both seatback systems and personal devices so airlines have the flexibility to scale based on fleet needs and passenger expectations,” she adds.

It's a far cry from the old days of limited channel offerings – this is a fully immersive, tech-forward experience

“We see live streaming – particularly live sports – continuing to rise in prominence, not only as a passenger amenity, but as a way for airlines to build emotional connections with travellers. It’s not just about filling time during a flight – it’s about keeping people connected to the experiences and communities that matter most to them,” she points out.

Going global

De Flesco asserts that live content is becoming a cornerstone of the inflight experience. As

Sport 24’s programming follows the sun. “We're all about a global offering for global passengers. We know what sports fans are watching around the world,” says Wise, explaining that a typical day’s programming starts in Australia, where people watch NRL rugby league and AFL – the Aussie Rules. In Asia and Europe, football (soccer) is key. Games come from the Asian Football Confederation (AFC), Premier League and Champions League and there is a variety of other sports options too. NFL football, NBA basketball and NHL ice hockey then drive the programming in the Americas.

“Between that, we show all the big golf tournaments, the Grand Slam tennis, and the two big motor sports in F1 and Moto GP. Globally, we see what people watch and enjoy, which drives our content strategy,” explains Wise.

The FIFA World Cup in 2026 will be the biggest so far with 40% more games than in 2022.

Hosted by the US, Mexico and Canada, this will be the summer's key streaming event

Images: Live streaming of international tournaments and local favourites keep passengers engaged the most

“We've seen huge engagement by passengers when it comes to football onboard, especially the FIFA World Cup in 2022 and the FIFA Women's World Cup in 2023,” reveals Wise. “Any World Cup and the Olympics are really important. That's when passengers give us the most feedback. We get great engagement that helps boost airline NPS [Net Promoter Scores].”

Passengers may also be able to view sports that they don’t typically watch during future flights.

“I would say cricket, rugby, college sports and women's sports are in focus going forward. We're always on the lookout for new things

"We want to be the best of the best in that, and so we are always looking at expanding our content,” says Wise, who is aware that not every

sport will have

universal appeal.

“I think cricket falls into that category,” acknowledges Wise. “Some countries love their cricket. Some countries are like: 'What is this about?' When we broadcast cricket, it tends to be the shorter version, so you're watching it for a couple of hours rather than five days.”

Any World Cup and the Olympics are really important. We get great engagement that helps boost airline Net Promoter Scores

Beyond sport

DIRECTV IN FLIGHT offers live IPTV programming internationally and recently introduced JetVision by DIRECTV, a new IPTV service for business aviation. In addition to more than two dozen channels featuring premium sports – including NFL RedZone, CBS Sports Network, FOX Soccer Plus and the GOLF Channel – the programming features news, entertainment and Spanishlanguage content.

“Live sport remains the top driver of engagement, but we also recognise the value of diverse content for a diverse traveller base,” explains De Flesco. The goal is to strike a balance between giving someone access to their favourite team’s game and making sure the next passenger can tune into breaking news or a familiar entertainment channel.

“We want every traveller to feel like they’re getting a personalised, premium experience,” she says, indicating that seamless entertainment from gate to gate is only a question of time.

Touching down and frantically seeking to get back online to check the score will one day be as much a part of the past as Betamax videos, compact cassette tapes and fax machines. •

Clockwise from above: DIRECTV IN FLIGHT aims to bring a wide variety of live events onboard

LListen up

Stuart Forster tunes in to what’s going on in the cabins of commercial airlines and reports on how sound is being utilised for branding and more…

ove them or hate them, corporate jingles or soundscapes are a highly effective way to make a brand more memorable and create an emotional connection between a business and its customers. So, it’s perhaps no surprise that airlines are increasingly adopting bespoke soundscapes throughout their customers’ journeys to help reinforce their brand identity and link to the passenger.

“Passengers tend to notice corporate sounds during moments such as boarding, where bespoke boarding music – up to 30 minutes in duration –can be used to reinforce the airline's own branding. Apart from safety announcements, boarding music is generally the only part of the inflight entertainment offering that every passenger onboard will hear,” says Brad Power, Creative Director at inflight entertainment specialists Stellar Entertainment.

Adding continuity

example, can directly help to reduce stress and reassure passengers.

Sonic identity  Power suggests that airlines without a sonic identity risk missing a key branding opportunity: “Sound is one of the most emotionally resonant senses, and a well-crafted audio strategy and identity can strengthen brand recall, reinforce values and improve the travel experience.”

Music and sound can be very powerful tools and should be a part of any airline's style guide

He says soundscapes can signal brand presence and provide a genuine sense of continuity throughout the journey, but they can also improve the onboard passenger experience in other ways. Soothing and familiar music, for

He argues that it is particularly important now that passengers increasingly engage with airlines across digital and touchless interfaces, as visual branding alone may not always be enough. Sonic assets can be used inflight as well as in places such as airport lounges, on telephone holding applications and more widely in advertising campaigns, for example

Emotional connections

“Stellar Entertainment has long been aware of the importance of sound in connecting and creating an emotional response in people,” says Power. He cites the example of an advertising campaign run with the headline, ‘Before planning your next audio budget, try watching Star Wars

with the sound turned down’.

“In short, music and sound can be a very powerful tool and should be a part of any airline's style guide,” he adds.

Music trends

The choice of music matters, according to Rick Smith, Audio Department Manager for Spafax, an international travel media network which provides content technology and media assets at scale for airlines. With legal support, it helps guide clients through the complex rights relating to music licensing to ensure that they are not exposed to financial risks.

Local vibes

to get produced and flight attendants seem to complain and want more variety.”

Meanwhile, some airlines seek music from the region where they are based or reflective of their home nation’s cultural heritage. “Accordingly, a piece for an Asian carrier would reflect the cultural sounds associated with that part of the world, using traditional instrumentation, vocal textures and familiar musical motifs and melodies,” explains Power.

Many airlines have yet to fully explore how sound can enhance digital and touchpointdriven experience

“Some clients want to be hip and edgy, some want to convey class and luxury, and others want to create a relaxing, friendly mood. We work closely with the client to find the most appropriate artists and the sound that they feel defines their own unique brand.”

He notes that “chill or lounge” boarding music, “which is upbeat and relaxing all at the same time,” is the most popular among the airlines it currently works with.

Multiple moods

Contemporary folk music, Americana and acoustic tunes are also popular because they sound the best on overhead speakers – which can have a tendency to distort onboard

“The trend we see becoming more popular is that of having multiple boarding programmes for different times of day or reflecting a specific theme. For example, one airline group we currently programme for has four to five programmes on its system in the following genres: pop, r&b, chill, acoustic and one themed relating to the time of the year – so spring, summer, winter or Christmas vibes. It will use more upbeat music for boarding during daytime hours and more relaxing music for nighttime departures,” he explains.

He also observes: “Original compositions are becoming rarer since they are more expensive

He goes on to identify that an increasing number of airlines are producing promo reels highlighting their IFE line-up for each cycle. These also use the music soundscapes already associated with the airline’s brand.

Fast forward

“Many airlines have yet to fully explore how sound can enhance digital and touchpoint-driven experiences,” says Power. “There’s untapped potential in using sound dynamically – such as mood-based playlists, AI-driven audio personalisation or realtime audio cues in mobile apps. Soundscapes in lounges and environments also offer opportunities to deepen immersion.”

s playlists, virtual brand immersion.”•

Soothing and familiar music can directly help to reduce stress and reassure passengersaw

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Retail

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How to incentivise crew Anthony Carson at Retail inMotion shares his top tips on incentivising crew to sell better on board

Do research with your crew to find out what really interests them. Not all will think retail is their best skill –instead they may have others talents

80 Meal planning

Despite clear benefits all round, airlines are seeing mixed results with their pre-ordering programmes, so what's the secret to getting it right?

Airlines which nail pre-ordering are seeing clear benefits, so what’s the secret to their success? Bev Fearis investigates

More than a third of the world’s population – an estimated 2.77 billion of us – will shop online in 2025, and the number keeps on growing year on year.

“Based on this, you would think that the uptake of airline pre-ordering would be high, or at least on the rise,” observes Lance Hayward, Founder and Managing Director of The Hayward Partnership. “But the reality is that airlines have experienced mixed success."

Despite the best efforts of the industry, the percentage of air passengers who pre-order their inflight meals is believed to be less than 5%.

Some believe the figure is as low as 2%.

Win-win

The low take-up of pre-ordering is perhaps even more puzzling because it brings significant

benefits for airlines, and for their customers too.

For the airlines, it enables better planning. “It stops inventory being needlessly packed, loaded and flown from destination to destination at great cost and with no revenue generation,” says Hayward.

This, of course, helps to tackle one of the major challenges of onboard catering – waste.

According to IATA’s cabin waste audit trials, based on 25 short, medium and long-haul flights out of Singapore Changi, F&B accounts for 65% of cabin and catering waste, with untouched meals accounting for 18% of all waste.

If airlines are able to only load what their passengers actually want to eat and drink onboard, waste can be significantly reduced. This also reduces the overall weight of the plane, which lowers fuel consumption and, therefore, the carbon footprint of each flight.

But the benefits don’t stop there. “Done well, pre-ordering can raise passenger satisfaction through increased, personalised choice,” says Hayward.

Tobias Ögren, Sunclass Airlines Head of Inflight Product & Catering, says this is clearly demonstrated by its customer feedback.

Roughly 80% of the Danish charter airline's inflight meals are pre-ordered during the winter months and around half during the summer. "We can measure customer satisfaction and through that data we know passengers who preorder meals have a better experience,” he says.

He advises airlines to create their inflight offering around customer profiles. “Look into the typical customers you are flying and build the whole service concept and pre-order meals around that. Provide them with something they actually want to order.”

Product placement

Icelandair, which also has a high take-up of preordering for its inflight dining, also says product choice is key.

“We can offer a broader selection of meals to cater to the needs of different passengers. We are also able to offer different products in different price ranges, depending on what the passenger is looking for,” says its Operations Analyst Thorunn Gudmundsdottir.

“Pre-ordering sets expectations for passengers from the booking process until they're onboard, where they get the meal they wanted to receive, instead of perhaps having to get their second choice due to their preferred meal being sold out by the time crew reach their seat."

Icelandair offers a buy-on-board concept on all routes in Economy class and has seen a big jump in pre-orders this year, particularly in meals that cater for passengers with dietary restrictions.

“Year-on-year we have had an almost 40% increase over all and in some products, for example our vegan salad, we have seen a 125% increase from last year,” says Gudmundsdottir, who puts the rise down to a number of factors.

“Our pre-purchase selection was made more visible through our app, which increased engagement from passengers. We also put more focus and increased the visibility of all our pre-purchase offerings on all platforms, including in our pre-flight emails.”

Sales tactics

The unbundling of services has created a lot of 'noise'

How and when airlines present pre-ordering options to passengers is crucial, particularly with so many other add-ons being presented during the booking process and leading up to the flight.

“It’s an art and a science,” says Hayward. “The unbundling of services has created a lot of ‘noise’ when you book your flight up to the point of departure from both the airline and the airport.

"The communication needs to be attention grabbing and correspond to the time when most passengers start thinking about their F&B and retail needs.”

Cut-off times for placing pre-orders vary, but

Above: Transavia launched ‘inflight delivery’ in collaboration with Just Eat Takeaway and iFLEAT in 2020 but aircraft changes meant it was not as successful as hoped and the initiative has since been dropped

the general consensus seems to be up to 24 hours before departure time for airlines offering it to passengers in their premium cabins on long-haul flights and 48 hours for buy-onboard pre-orders on short-haul flights.

“Supply chains and compliance regulations for airline catering create challenges when trying to correspond with the optimum time passengers are ready to make decisions on their F&B and retail requirements,” notes Hayward.

Other operational logistics, such as aircraft changes, diversions and passengers deciding to take earlier or later flights, all add complexity, he notes.

Ögren at Sunclass Airlines says being an integrated part of a tour operator makes communication easier.

emphasise culture when measuring success of pre-ordering, I suspect the Scandinavians have also got a lot of the necessary factors right for their target consumers.”

Sales push

Iberojet is introducing pre-ordering for the first time this summer and its Director of Customer Experience, Juan José Salgueiro, believes it's important to have clear information – text and pictures – on its website to increase uptake. It has decided to use WhatsApp, not email, to push pre-ordering and to communicate to customers the benefits of ordering in advance.

Passengers who pre-order meals have a better experience

Offering discounts exclusively for pre-ordered items can also help persuade passengers to buy meals in advance.

“It means we have full access to our passengers already from when they book their trip and can push for sales through different communication channels,” he explains.

Speaking to a Scandinavian audience might also help. Based on the findings of a meeting of airlines with buy-on-board F&B at this year's WTCE, there are clear regional trends.

"The only airlines with good results with preordering were in the Nordics," noted Laura Heijmann, Buy on Board Manager at Transavia.

Hayward agrees: “Some nations, such as Scandinavians, just seem to embrace the concept of pre-order more than others and spend per head is incredibly high. But while it’s tempting to

SWISS, for example, offers a 10% discount to Economy passengers who pre-select food on its European flights. Other airlines encourage passengers to pre-order by offering meal deal bundles or discounts for meal on return legs.

Special treatment

Serving those with pre-ordered items first is also likely to encourage passengers who are not already converted to the idea – especially if they end up not getting their first choice.

Passengers with special dietary requirements are also more inclined to pre-select their meals, and many airlines will take orders for cakes or champagne for special occasions, too. •

Above: The most popular pre-ordered item on Icelandair is its three-course hot meal option, which was introduced in Economy during Covid when many business passengers switched to Economy cabins

How to...

incentivise crew to sell

Anthony Carson, Global Crew Engagement Manager at Retail inMotion, explains how great incentives can drive sales and improve the customer experience

KNOW YOUR AUDIENCE

Before developing any incentive, do research with your crew to find out what really interests them. Not all will think retail is their best skill – instead they may have a talent for making announcements, merchandising or connecting with people. Team-based incentives work particularly well. Most importantly, make it relevant to your audience demographic.

EYES ON THE PRIZE

A wide selection of prizes, with something for everyone, will help you target more crew and boost results. Think about introducing mini prizes within the main incentive that can be base specific, reflect working patterns or include a specific suppliersponsored element.

SHORT AND SWEET

What time frame works best? The optimal duration is four to eight weeks – any longer and crew tend to lose interest. Shorter incentives are useful if you need to reduce stock or drive a quick uplift in sales. You can also use ad hoc incentives on short shelf-life items to increase sustainability goals.

GRAB A GIMMICK

A theme and a great title are essential – pick something that grabs the attention. Graphics, videos and promotion are so much easier when they have a hook. A link to the season, a play on words or a catchy punchline are all a fun starting point.

KEEP IT SIMPLE

Some of our simplest incentives yield the highest return, like ‘Pluck a Duck’! Crew love this incentive, whether hosted digitally or in person. Simply beat your target, ‘Pluck a Duck’, and with a bit of luck, win an instant prize! Crew take part as a team, engage in the fun, and are rewarded with a potential prize – seeing a work colleague win ensures crew are in the zone to sell more when they embark on their next flight.

TOP TIPS

At the end of your retail training session, include an overview of the current incentive to ensure crew have a full understanding of how they can win an incentive. Do this at the end of the training day just after the recap, so staff leave upbeat and are aware of the benefits on offer. And always make a big deal of previous winners. They deserve it! •

RYANAIR

Global gatherings

The APEX/IFSA Global EXPO will return to the Long Beach Convention and Entertainment Center this September (9-11), co-located with the Future Travel Experience Global event.

Insights and inspiration

The annual expos for the Airline Passenger Experience Association (APEX) and International Flight Services Association (IFSA) will open with a welcome speech from Dr Joe Leader, Group Chief Executive Officer of APEX, FTE and IFSA, and include keynote speeches from airline CEOs, including Mesfin Tasew of Ethiopian Airlines, Dina Ben Tal Ganancia of EL AL, and Campbell Wilson of Air India. Buyers can look forward to sampling freshly-prepared food and a broad selection of snacks and beverages from IFSA members, while being updated on the latest inflight content. The event app will help with appointments.

APEX Global EXPO

More than 15 curated sessions and panels are planned, including sessions titled:

• Collaborative Transformation: Reimagining the Future of IFEC Through Airline-CSP Collaboration

• The Future of Passenger Connectivity: Satellite Innovations and Beyond

• The Metaverse in Aviation: Virtual Experiences for Travellers

• The AI Revolution in Aviation: Transforming the Passenger Experience

“The big change is that the FTE, APEX and IFSA show floors are completely open this year with no walls anywhere. That means everyone can experience more passenger experience innovation than ever”

DANIEL COLEMAN, CEO AT FTE

Thought leadership

The 2024 event broke all the records with 262 exhibitors and 90 airlines under a single roof, including almost 3,000 decision-makers, and hopes are high for 2025.

In addition to products and services being showcased by IFSA and APEX members, next-generation solutions for aircraft cabins and airport terminals will be demonstrated too and a new APEX FTE Passenger Experience of the Future Showcase will serve as a central innovation hub. This hub will showcase advancements shaping the future of air travel. Bridging the two show floors, it will be an immersive space for live demonstrations, interactive experiences and visionary concepts redefining the passenger journey. Bringing people together from across the airline industry, the expo will drive thought leadership and share ideas on sustainability, accessibility and the critical touchpoints for airline Net Promoter Scores (NPS) indicating customer satisfaction. Panel discussions on connectivity and ancillary revenues will encourage debate.

See you in Long Beach

Once again, Onboard Hospitality will be a media partner at the APEX/IFSA Global EXPO, meaning you can look forward to further pre- and post-event coverage in the coming editions of the magazine.

Returning in 2025

The Professional Clothing Industry Association Worldwide Airline Clothing Show will be back and bigger than ever, showcasing the suppliers of uniform, footwear and personal protective equipment (PPE).

Chef demos will include live cooking demonstrations designed to inspire inflight menus.

New for 2025

An Amenity Zone will feature between the IFSA and APEX show floors, giving amenity exhibitors an opportunity for raised visibility with airline attendees. IFSA's thought leadership educational sessions will be in a separate area, outside of the exhibitor show floor, to allow for more focused education and more space for attendees.

Copies of the latest magazine will be available to delegates in the Long Beach Convention Center.

Please share your news and developments being showcased on your stands with us ahead of the event and be part of our coverage both before and after the expo.

expo2025.apex.aero expo2025.ifsa.aero

IFSA thought leadership sessions

• Advancing Environmental Responsibility in Onboard Services will explore how IFSA members are reducing food waste, embracing sustainable packaging and navigating global regulations.

• Inflight and In Style will discuss how airlines are building memorable brand moments from designer amenity kits and celebrity chef partnerships to boutique beverage experiences.

• Jet Set, Meet Tech Set will look at how AI, digital tools and predictive analytics are transforming passenger engagement and backend operations.

See you in Singapore

The Onboard Hospitality Forum - Asia will be co-located with the FTE APEX Asia Expo at Sands Expo and Convention Centre at Singapore's Marina Bay. The shows take place on November 11 and 12. Now in its sixth year, the Onboard Hospitality Forum - Asia is free to attend and offers a special hospitality zone featuring exhibitors focused on inflight wellness and comfort, plus catering products and services. This dedicated space makes it easy for buyers and suppliers to connect.

Craig McQuinn, Associate Publisher of Onboard Hospitality and organiser of the Onboard Hospitality Forum - Asia, says: "We have a productive exhibition zone with suppliers showcasing key and innovative passenger solutions ranging from F&B offerings to amenities. We are proud to have an 82% re-book rate with exhibitors and will be calling on our comprehensive database of airline buyers to attend the show and meet them in Singapore."

Educational sessions look set to fasttrack the exchange of information during the event with engaging panel sessions on the stages of the expo floor

and the adjoining premium conference. More than 2,000 people registered to attend the 2024 shows and it is anticipated that representatives from airlines, airports, government agencies and original equipment manufacturers will be among participants from more than 60 countries in 2025.

The FTE APEX Asia Expo has become the leading innovation and passenger experience event for the aviation industry in a region recording rapid growth. With Accelerating Innovation as its theme, the show will focus on how innovation, technology, digital

transformation and retail strategies can all help to foster commercial expansion across Asia. futuretravelexperience.com

Tech time in Lisbon

WHAT: World Aviation Festival

WHERE: Lisbon

WHEN: October 7-9 2025

Billed as 'the World's Largest Aviation Tech Event', the 2025 World Aviation Festival will be held in Portugal's capital city. The venue is to be the FIL, the exhibition and congress space within Lisbon's Parque das Nações.

Over the course of three days, approximately 4,500 delegates will have opportunities to network, share ideas and view innovations being showcased by exhibitors.

The Start-Up Village will be the place for potentially gamechanging products and services from newcomers and disruptors. Innovators will have the chance to shine in an eagerly anticipated Start-Up Pitch Competition.

With fireside chats, presentations and panel discussions, the conference looks set to draw eager attendees. Topics discussed will include passenger pain points, roadmapping retail transformation through a tech-first and commercial mindset, and key aspects of aviation sustainability. terrapinn.com/conference/aviation-festival

Food to-go inspo

WHAT: lunch!

WHERE: London

WHEN: September 24-25, 2025

Known as 'The contemporary food to-go show', this key UK event will be held at the ExCel exhibition centre. It will host more than 300 food and beverage suppliers primarily targeting cafe and food to-go outlets but with many snacks, drinks and other products ideal for onboard consumption too. The show is an opportunity for professionals to view innovations, including sustainable packaging and technology, and to gain insights into industry trends. The exhibition is combined with seminars on three free-to-visit keynote theatres where the debates will involve knowledgeable industry leaders. Familiar names such as Deli Lites, Huel, Kind and Lavazza were at the 2024 show – since then, lunch! NORTH was also held in Manchester. lunchshow.co.uk

JUNE 24-25

CALENDAR

Middle East Rail 2025

Dubai World Trade Centre, Dubai, UAE terrapinn.com/ exhibition/middleeast-rail

SEPTEMBER 9-10

Speciality and Fine Food Fair Olympia, London, UK specialityandfine foodfairs.co.uk

SEPTEMBER 9-11

APEX/IFSA

Global EXPO Long Beach Convention Center, Long Beach, California, USA expo2025.apex.aero

SEPTEMBER 9-11

Future Travel Experience Global Long Beach Convention Center, Long Beach, California, USA futuretravel experience.com

SEPTEMBER 10-12

Seatrade Europe: Cruise and River Cruise Convention Hamburg Messe, Hamburg, Germany seatrade-europe.com

SEPTEMBER 23-24

Food Matters Live Rotterdam Rotterdam Ahoy, Rotterdam, Netherlands foodmatterslive.com/ rotterdam

OCTOBER 4-8

Interferry 2025

Hilton Sorrento Palace Congress Center, Sorrento, Italy interferryconference. com

OCTOBER 8-9

Food Matters Live Ascot Ascot Racecourse, UK foodmatterslive.com/ ascot

OCTOBER 22-23

TickEat

Meet The Buyer Travel Arena MK, Milton Keynes, UK tickeat.co.uk/events/ meet-the-buyer

NOVEMBER 11-12

Onboard Hospitality Forum - Asia

Sands Expo and Convention Centre, Singapore onboardhospitality. com/sign-up-now-forforum-asia-2025

Now, and as always, we strive to surpass your guests’ expectations.