2023 CABIN C O N C E PT AWA R D E N T R Y
CANADA JETLINES has debuted in Canada on a mission to be the best leisure airline in North America
Airline Canada Jetlines
Launched
Elements
September 2022
Technology • Interior design • Comfort • CSR • Service/Crew
Bright & bold
T
he launch brief was simple, to put the customer experience at the forefront of everything and create a bold, instantlyrecognisable brand that would stand out against the competition and give the airline a distinct personality. This was achieved through striking, bright livery colours and the development of Frank – a character/logo who would engage in ‘frank conversation and speak honestly’ to the market. Designed as a smile in the sky, Frank is found on seats, trolleys, products and the aircraft exterior. The branding was to be forward thinking, fun and creative, they wanted customers to come to love Frank, and for Canada Jetlines to be established as the value-based leisure airline of the region, delivering a consistent experience built around comfort, convenience and leisure, as well as safety and security. All Jetlines’ employees were encouraged to feel a sense of ownership and pride in the product and positioning. From maintenance departments and inflight service, to onboard product, sales and marketing and airport staff, all would work hand in hand to ensure positive brand promotion - always connected through Frank.
Read full product details at awards.onboardhospitality.com
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5/18/23 09:29 PM