Changes in the Pharmaceutical Industry Brought by Chat GPT

What is Chat GPT? Chat GPT is an AI Chatbot developed by Open AI. The chatbot has a language-based model that the developer fine-tunes for human interaction conversationally. People are starting to realize that certain knowledge and sets of skills that humans have, may be starting to become less valued. Chat GPT is a technology that we can always leverage in the field of pharmacy to create a deeper and more meaningful patient relationship. Thus, this is just another step in the journey for people to work out the best way to integrate this into the pharmaceutical industry.

<Utilization of Chat GPT in Pharmacy>

Some of the applications of Chat GPT in the pharmaceutical future can be classified into two main areas. The first one is as a pharmacist. One of Chat GPT’s abilities is to talk to patients and get the context of the provided data. Also, questions can be asked in natural human language as real-life patients would. For example, if patients ask about their remaining prescriptions or whether to get a new prescription, Chat GPT will look up the patient’s data file to provide the required information. Therefore, pharmacists will be able to spend more time looking into more complex medication management issues than simply looking up what’s remaining on the digital file . The two can have a great partnership. Pharmacists also must make sure that the information is always correct. Thus, it will work with appropriate programs and algorithms to enhance the patients’ experience. In doing so, Chat GPT will increase the pharmacist’s efficiency and the patient’s satisfaction.

The second area of its usage is the pharmaceutical industry. These days, several new drug development companies are boosting their corporate value by using Chat GPT. Outwardly, it may seem to be of great help. However, the reality is that Chat GPT is still relatively less professional and has not practically helped develop new drugs. This is because AI algorithms similar to Chat GPT were already being used in the pharmaceutical field. If the ‘GPT-3.5’ language technology currently used is upgraded to ‘GPT-4’, it will show six times higher intelligence than now. This is expected to determine key competitiveness in the development of new drugs. It is necessary to improve Chat GPT skills so that they can learn drug-related knowledge and synthesize the design drawings to present candidate materials. If it develops further, it will shorten the development period of new drugs. It will process large amounts of data quickly and efficiently, processing and analyzing vast amounts of biological data. Also, it will provide important information for use in new drug development. For example, it will reduce the time and manpower required to search and select new drug candidates during drug development, ultimately reducing the time to market new drugs. Afterward, the effects and side effects of new drugs can also be predicted. Data analytics can also be assigned to Chat-GPT to reduce the time it takes pharmaceutical companies to select the most effective drugs and market them.

< Ability that Pharmacists Must Develop for Coexistence >

It is actually wrong to say that the pharmacist’s domain is violated or will be replaced by Chat GPT. The role of pharmacists must change in line with the rapidly changing trend. Since Chat GPT obtained professional knowledge that previously only pharmacists had, pharmacists should provide more value than conveying information to patients. Providing accurate information is the most basic of a pharmacist’s role. But since relaxing information alone cannot maintain the strength of a pharmacist, it is necessary to be able to make information-based value judgments.

The expertise of pharmacists and pharmacies should be constantly differentiated. When considering only pharmacies, both differentiation and customer value should be considered. Customers want an improvement on the accessibility and convenience of pharmacies. Also, they will want specialized information and personalized health care from pharmacists. Therefore, pharmacies should highlight both the advantages of the distribution industry and the retail industry. In addition, pharmacists should restore their strengths and strengthen their functions as medical personnel. With the advent of Chat GPT, the establishment of an AI-based environment is becoming a reality. Consumers can easily access vast amounts of information from anywhere. This is leading to changes in the distribution market and consumption patterns, especially making it difficult to predict consumption patterns. Therefore, it is essential to establish a customer-centered business environment based on artificial intelligence. Chat GPT should be regarded as an opportunity for both pharmacists and patients and as a win-win for each other.