Worship AVL May-June 2021

Page 16

PROJECTS

12Stone rocks to Leopard

op ar Es Co pa re W th no st

The 12Stone campus at Sugarloaf

12Stone Church has reinvented how it delivers its ministry with the help of local SI Clark and Meyer Sound’s Leopard system

12Stone insisted on adopting a Meyer Sound Leopard system

IN THIS DIGITAL AGE, THE WORDof-mouth endorsement remains the most powerful advertisement to any successful business. Happy clients, referrals and great reviews have all played their part for a systems integrator headquartered in Georgia over the past quarter of a century. Specialising in live audio, concert lighting and broadcast video systems, the Clark design/build specialist has taken on new challenges and increasing diversification. Today, the growing team integrates AVL designs into government courtrooms, corporate ivory towers and partners with entertainment industry standard bearers. However, the sanctuary and auditorium remain the core focus for a grass-roots company that continues to assess and assist local churches reach their communities in innovative ways. Luke Roetman has served on the business development team at Clark since 2019, but he most definitely does not consider himself a sales agent. Prior to his current employment, Roetman earned his stripes as an audio engineer at the megachurch, North Point Community

Church in the Atlanta suburb of Alpharetta, for almost 14 years. “Ultimately, Clark supports people and businesses – to genuinely help people find the least expensive, right solution and support them for years to come.” Having started out on its journey in 1995 focusing on houses of worship, Clark’s loyal customer base continues to thrive in this vertical sector throughout the US. However, its experience in designing and implementing AVL systems has led to an intentional diversification of their business model. “More recently, we have attracted the interest from the entertainment and maritime sectors in addition to corporate organisations such as construction, government institutions in addition to sports broadcasting,” explains marketing specialist, Mikael Ritter. To date, Clark has worked on 1,000+ projects with repeat business a common theme ensuring continued growth. And the company has not escaped the attention of one of the fastest-growing churches in the US. Located in close proximity to Clark’s headquarters, 12Stone Church

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