FEATURES: LEISURE
High contrast projection was needed when displaying old black and white photos alongside colourful images
Delighting Korea A new Korean art exhibition is using Christie projectors to convey a sense of the nation’s cultural traditions. Caroline Moss reports from Seongnam CREATED BY MEDIA PRODUCTION COMPANY DESIGN Silverfish, 2022 Delight Seongnam is currently running at the Seongnam Cube Art Museum. The exhibition combines art and technology to showcase Seongnam – a satellite city to the southeast of Seoul – throughout its past and present history and into the future. Each zone showcases various aspects of culture and daily life in the city through the use of technologies such as digital projection and media walls. “As a media design company, we pay much attention to contemporary digital culture and trends, based on continuous research on how the current generation experiences and consumes images,” explains Gyoung-tae Hong, CEO of Design Silverfish. “We had previously organised a media exhibition, Delight Seoul, based on our accumulated knowhow over many years. It was held in early 2021 and conducted through media interpretation of various stories and characteristics of Seoul.” Similarly, Delight Seongnam draws upon the history and imagined future of the city to submerge visitors in media interpretations of its own stories and characteristics. Christie – whose collaboration with Design Silverfish goes back to the 2012 Yeosu Expo international fair in Korea with the title The Living Ocean and Coast – has supplied projectors for two of the themed spaces, An Olden Tale and Seongnam Story. One of the show’s highlights, Seongnam Story conveys a message of hope for the future in an exhibit that connects Seongnam and Korea through dynamic imagery of the past, present and future. Three Christie D20WU-HS projectors are being used to display colourful, lifelike images that convey the energy and passion of the city and its residents. A collage of historic black and white photos is being displayed alongside these colourful visuals, and this part of Delight Seongnam called for particularly high contrast when displaying the black and white images. “The Christie HS Series laser projectors, which feature 2,000,000:1 full on/off contrast ratio, were able to provide the sharp and detailed visuals that we wanted to present, according to our original vision,” says Hong. A further three Christie D20WU-HS projectors are being used for An Olden Tale, which was composed in collaboration with children’s writer and illustrator Kye Myung-jin. Here, the Christie projectors are being used to display content onto three surfaces to create a highly immersive audience experience that reimagines a traditional fairy tale in a mixed
Christie BoldColor technology helped bring the animated visuals to life media environment. The D20WU-HS projectors are equipped with Christie BoldColor technology, which enhances the colour accuracy with the aim of creating natural-looking images. According to Hong: “This has certainly helped to make the animated visuals more lifelike, especially during the scenes that showed the world under the sea.” Christie’s local partner, SNC Alliance, carried out the projection design for the exhibition, as well as installing the technology and providing technical support. “In my opinion, Christie projectors are capable of delivering beautiful visuals,” continues Hong. “Colour reproduction is also more accurate and detailed than similar products of the same class. Design Silverfish has been using Christie projectors for most of our media productions. These include the recent Delight Seoul exhibition and the ongoing Curious 12 Tales exhibition taking place at the Insa Central Museum in Seoul.” Design Silverfish also uses Dataton Watchout media players for exhibits that require blending or video show control, as
well as BrightSign media players for simple video looping and uncomplicated productions. Delight Seongnam features five more zones: The Myth, a journey into Seongnam’s past which summons up 12 guardian spirits; Corridor of Light which presents a moon gradually brightening through the fog; Welcome to Delight, a display of lanterns which change colour; Dynamic Seongnam showing the fast pace of the city; and Authentic Street which portrays the changing seasons. Audio for each of the seven zones has been kept deliberately simple to minimise interference between the different areas, as the exhibition combines a wide variety of concepts within a small gallery space. Each zone has therefore been installed with two Bose 161 multipurpose speakers and a small amplifier. www.christiedigital.com www.silverfish.co.kr
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