NEWS: DISTRIBUTION
Nureva takes on AV Supply Group for Australia AUSTRALIA
Nureva has announced the appointment of AV Supply Group as its distributor in Australia. The company first introduced Nureva’s audio conferencing products to the New Zealand market in 2017, and the group’s expansion into Australia recognises the demand from the shift to hybrid working and learning models, presenting an opportunity to broaden distribution to a wider range of resellers and their customers. Nureva plans to rapidly grow its sales to business and education institutions throughout Australia. The manufacturer’s AV conferencing products are powered by Microphone Mist technology, which fills a room with thousands of virtual microphones so in-room participants can move around and still be heard by remote participants.
schools demand,” said Michael Good, AV Supply Group’s sales director. “AV Supply Group has successfully distributed Nureva products in New Zealand for the last five years, and now is the opportune time to expand into Australia to ensure our customers have access to Nureva’s breakthrough products.” Added Nureva CEO, Nancy Knowlton: “We are delighted to have AV Supply Group accelerate adoption of our audio and video solutions within the Australian market. We’ve seen strong success in New Zealand and look forward to working with AV Supply Group to expand on that success through their channel in Australia.” “With so many organisations making a permanent shift to hybrid working and learning, we see more demand for quality
Audiocenter partners with Aerons India Exim INDIA
Audiocenter has recently announced New Delhi-based Aerons India Exim as its exclusive distributor in India. Established in 1962, Aerons India Exim focuses on delivering value for money products, technologies and solutions to industry users, and has worked with brands such as Behringer, Fane, FaitalPRO and Audible Avenue. “Aerons has a rich legacy within the Indian pro audio industry dynamic and the kind of impact that the company has had on all the vertical markets that Audiocenter is present in, is undeniable. These segments include live sound, portable sound and install sound, and we recognise the fact that Aerons shares a strong connection with industry experts in these verticals from all over the country. It is therefore gratifying for us to know that Aerons will be drawing on its long history and strong relationships in the market to focus their efforts on the qualitative proliferation of Audiocenter products and technologies all over India,” expressed Simon Qiu, sales and marketing manager of Audiocenter, as he confirmed that Aerons India Exim has already begun
Ankit Gupta of Aerons India Exim
addressing responsibilities like sales strategy, account management and technical support duties for Audiocenter in India. “When we established Aerons India Exim as a pro audio technologies distribution company in 2008, we did so with the goal of growing the presence of highquality brands in the rapidly growing Indian market – the tier two, tier three and tier four cities – while reinforcing users in advanced metropolitan cities. Over the years, we have been able to work consistently towards achieving our goal, and we now aim to capitalise on the progress that we have made so far. We are absolutely honoured to be chosen as Audiocenter’s exclusive distribution partners for India, and we are confident of augmenting their success and market position, with a focus on steady growth and enhanced customer experiences,” affirmed Ankit Gupta, director of Aerons India Exim.
audio solutions, and Nureva’s product line provides the easy installation and reliable technology that today’s businesses and
www.avsupplygroup.com.au www.nureva.com
Pixotope announces expansion in APAC region APAC
Pixotope, the virtual production platform that has worked on The Super Bowl, Euro 2020 and Eurovision to name a few, has announced partnerships with several broadcast companies in South Korea, Hong Kong, Taiwan, China, Japan, the Philippines, India, Malaysia, Myanmar, Thailand and Singapore. The
importantly, the ease of use help set Pixotope apart. We are excited to bring the solution to the market and see what new and creative ideas our customers will realise, with the technology of Pixotope and support of Elevate Broadcast.” Soko Aoki, CEO at Kandiche, commented: “Having successfully
CCTV’s virtual production XR stage www.aeronsindia.com www.audiocenter.net
deals follow a number of successful virtual production collaborations using Pixotope in the region. Together with Pixotope, new distributors TechTwist Corporation, Elevate Broadcast, DB Productions, Great Wheel, Starlight, Bright Media, DongHwa, Mitomo, Kandiche, Jadason, Getop and StageFor will facilitate the adoption of its technology in new regions and broadcast sectors. The partnerships further build on Pixotope’s channel partner programme. Dennis Breckenridge, CEO of Elevate Broadcast, noted: “Pixotope has not only technical superiority but a business model enabling the adoption of virtual technologies into many new markets. We feel that the open standard support for plugins, high-quality output and, most
created projects using Pixotope for quite some time, we think the solution is the perfect fit for the Japanese market, and are thrilled to be working with them here in Japan and sharing their technology.” Andrew Tan, VP of sales APAC at Pixotope, said: “As well as expanding our own team, we’re delighted to be working with our new channel partners in the APAC region. To say Pixotope is growing is an understatement. The company has sustained a long period of expansion that matches the global demand for high-level, virtual production technology. Together with these partners, we’re looking forward to broadening access to Pixotope technology and seeing what clients create next.” www.pixotope.com
18 PRO AVL ASIA July–August 2022
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