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BUS INE SS
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When using social media really pays off! ABL Business is a local SME that has grown following the successful partnership of two entrepreneurs who initially met on LinkedIn. Since inception the business has achieved double-digit growth year on year and has continued to use social media to recruit partners and associates who are now strategically placed around the UK from Worcester to Edinburgh to help businesses raise finance and achieve growth. The entrepreneurs - Alex Beardsley, MCIM Chartered Marketer and Andy Redman, Commercial Finance Broker - created ABL Business to offer commercial finance and marketing support to SMEs across Yorkshire and beyond. The pair identified a gap in the market; as they saw that most SME owners are faced with a multitude of decisions and issues every day, many unrelated to their own skills and they need trusted advisors. Some of these issues typically include: How do I increase sales? I have a cash flow problem. I want to move into a new market, is it viable? These questions both require a financial and marketing answer as they are the two areas of business on which profit and growth are dependent. ABL Business recognised this, combining their skills to provide support in both
areas. This allows our clients to get on with what they do best running their core business. Alex Beardsley says: “It makes sense. If a business needs finance, ABL can arrange this, working with a multitude of trusted partners. Gone are the days when businesses have
only one option - the bank! “We can look at all aspects of commercial finance. If a business is looking to improve cashflow, purchase assets or get access to cash for a new venture, then we can help. We tailor everything to our clients’ needs, never trying to make them fit to a particular product. In
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