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Never Use White Type on a Black Background and 50 other Ridiculous Design Rules

Page 13

rule

11

Never use copy and paste

Ctrl+C. Ctrl+V. Thanks to these basic

“Use your fucking brain. People don’t

keyboard shortcuts, plagiarism is a mere click away.

think enough. People don’t use their brain. They use copy-paste. Your brain is free. It is fast. Wickedly fast.” Erik Spiekermann (1947), German typographer and designer

“I am a great believer in copying; there has never been an age in which people have so little respect for the past.” Vivienne Westwood (1941), British fashion designer

“How can we ever find an individual signature in this copy culture.” Geert Lovink (1959), Dutch media theorist “We rip, steal, burn, cut and paste. Reproduction is the essence of successful design.” Hendrik-Jan Grievink (1977), Dutch editorial designer

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Never Use White Type on a Black Background and 50 other Ridiculous Design Rules by BIS Publishers - Issuu