contents How is the book structured? The methods in the Delft Design Guide are structured according to the type of activity they typically support. The structure in this book has been inspired by work of the Design Council on describing the design process.
5 Foreword by Norbert Roozenburg 6 Acknowledgements 11 how to use this guide --------------------------------------
Staging a Project
13 Staging Design Activity
This section can help you to ‘stage’ your design project using the methods provided in this book.
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Models, Approaches & Perspectives This section contains models of design, approaches to design and perspectives on design.
Discover This section contains methods that can help you to discover insights and create understanding while designing.
17 Reasoning in Design 19 Basic Design Cycle 21 Product Innovation Process - 1 23 Product Innovation Process - 2 25 Creative Problem Solving 27 Vision in Product Design (ViP) 29 Design for Emotion 31 Brand Driven Innovation 33 Service Design 35 Cradle to Cradle 37 Base of the Pyramid (BoP) & Emerging Markets --------------------------------------41 Contextmapping 43 Cultural Probes 45 User Observations 47 Interviews 49 Questionnaires 51 Focus Group 53 Customer Journey 55 Mind Map 57 Strategy Wheel 59 Trend Analysis 61 Function Analysis 63 Ecodesign Strategy Wheel 65 Ecodesign Checklist 67 Process Tree 69 Fast Track Life Cycle Analysis 71 Human Power 73 SWOT Analysis 75 Search Areas 77 Ansoff Growth Matrix 79 Miles & Snow Business Strategies 81 Porter Competitive Strategies 83 VRIO Analysis 85 Porter Five Forces 87 Perceptual Map 89 Value Curve
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