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The Bulletin

BF F F N E W S Updates from the BFFF team

Promotional Excellence for Frozen Food


Susanna Reid and Matt Tebbutt

July marks financial month in which we review our promotion campaign over the last 12 months. This year the promotion campaign has covered a wide range of activities both online and with traditional media. As always the team at Pelican has continued to keep the Cool Cookery website up to date with competitions and blog posts as well as managing our social media profiles throughout the year. We’ve seen some great results with an increase in visitors of over 150% and almost 8,000 unique users per month. In addition, we’ve continued our campaign of media relations contributing to over 25 features, several media interviews including with Susannah Reid on ITV’s Good Food Save Money, coordinating a schedule of media briefings at this year’s IFE show and sending out press releases throughout the year. This has resulted in 56 pieces of coverage with an audience reach of over 50million. Back in September we launched our Frozen Food Report II at an exclusive reception at the Houses of Parliament which was attended by around 60 MPs and industry influencers including Defra Minister of State for Farming, Food and Fisheries, George Eustice MP. Finally, this year we launched our Fantastic Frozen booklet aimed at the foodservice sector and bringing together all our research on the benefits of using frozen food in a commercial setting. Over the next 12 months we’ll be continuing with our strategy of making the Cool Cookery website the hub for all the information on cooking with frozen food. We’ll be launching a range of content including new research into opinions on frozen, new accessible graphics on getting the most out of frozen food as well as continuing with our programme of media relations and social media. If you have any exciting content you’d like us to share please get in touch with Claire Mathieson on


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July / August 2017  
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