SPARKLING WATER
HOT! Sparkling Ice
Brand
Dollar Sales
Private Label
$254,266,100
11.38%
Sparkling Ice
$205,198,300
128.93%
Perrier
$147,402,300
19.89%
San Pellegrino
$123,863,000
23.49%
La Croix
$64,168,100
25.10%
Crystal Geyser
$31,676,090
16.21%
Topo Chico
$30,991,620
13.43%
Poland Spring
$24,562,490
6.31%
Cascade Ice
$23,627,970
39.12%
Arrowhead
$21,743,890
16.14%
SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 6/16/13
ENERGY DRINK MIX Brand
Change vs. year earlier
HOT! Propel Zero Powder Dollar Sales
Change vs. year earlier
$59,020,610
48.51%
Crystal Light Energy On The Go
$38,698,660
26.10%
Private Label
$37,133,130
56.20%
Propel Zero Powder
$22,801,380
1,238.78%
Zipfizz
$12,922,420
-4.87%
4C Totally Light 2Go
$2,114,863
7.86%
Ecodrink
$1,362,430
N/A
$986,112
7.38%
Crystal Light Energy
$682,029
-32.97%
4C Totally Light Tea2Go
$445,603
368.69%
SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 6/16/13
NOT! Crystal Light Energy
DOMESTIC BEER
HOT! Michelob Ultra
Brand
Dollar Sales
Change vs. year earlier
Bud Light
$5,932,306,000
0.04%
Coors Light
$2,318,217,000
4.08%
Budweiser
$2,116,569,000
-4.81%
Miller Lite
$1,894,508,000
-0.99%
Natural Light
$1,157,601,000
-3.63%
Busch Light
$828,523,600
1.00%
Michelob Ultra Light
$728,116,700
11.27%
Busch
$686,916,500
-4.34%
Miller High Life
$497,151,000
-7.48%
Keystone Light
$496,904,500
-7.90%
SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 6/16/13
CAPSULES TABLETS AND POWDERS ENERGY MINTS
NOT! Poland Spring
MIO Energy
Crystal Light
COLD FILL ENERGY SHOTS FROM 1.5 OZ TO 10 OZ CARBONATED ENERGY DRINKS IN 8.4 OZ CANS FLAVORED/FORTIFIED WATER ENHANCERS
NOW MANUFACTURING & CO-PACKING WATER ENHANCERS AND ENERGY MINTS
NOT! Keystone Light
JULY/AUGUST 2013 BEVNET MAGAZINE 23