UNDERSTANDING AND SHOOTING IN RAW FORMAT
The most commonly known file types are without a doubt JPG and TIF. JPG is supported by all cameras and is the “go to” format for instant images out of the camera and for sharing with friends and family. However the “problem” with JPG is that whatever settings the camera had at the time of capture, these settings are “baked” into the JPG file and cannot be changed. This means that if your camera is set to an incorrect white balance setting or if the AUTO white balance setting of
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your camera was incorrectly applied this will reflect in your final image and cannot be changed. Likewise an under exposed image would be difficult to rescue without substantial loss of image quality. At the same time JPG is a compressed format which essentially means that you are missing out important image data in your image potentially resulting in lower resolution, artefacts and loss of correct colour rendition. Most modern camera systems support a RAW format. Usually you
