The Prosperity Report - Vol 2

Page 88

Notably, golf has been taken up at an astonishing rate by younger players. The National Golf Foundation estimates 630,000 players under the age of 18 played golf for the first time in the last twelve months. David Pillsbury, the CEO of ClubCorp, the largest owner and operator of private clubs in the country, says that even among slightly older groups, 47% of all new players were between the ages of 30 and 50.

BESPOKE LUXURY MAGAZINE

According to Jay Karen, the CEO of the National Golf Course Owners Association, or the NGCOA, the latent demand of golf players, defined as those who demonstrate

interest but have yet to play, has also skewed younger. This is one of the most important metrics in the industry. W H AT I N N O VAT I O N M E A N S FOR GOLF

To accommodate the new influx of players, innovation in golf course architecture and technology has been a huge focus for Rees Jones, renowned course architect, and the designer of The Atlantic Golf Club and The Bridge in Bridgehampton. One of his recent priorities has been innovating drainage systems to ensure a course’s longevity and efficiency.

Rounds of Golf Played Annually Over Past 5 Years

# O F R O U N D S P L AY E D ( I N M I L L I O N S )

500

500M

480

460

469M

456M

440

441M

425M

420

400 2016

2017

2018

*Data curated by National Golf Foundation and Golf Datatech.

88

2019

2020


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