Kim Whiter
By Gene Marrano CEO Kimberly Whiter says Elder Care Solutions is “bringing together all the professionals that have a say in long-term care.” Three Louisianans – present and past – including the Chief Executive Officer and a co-founder based in Roanoke – have launched a nascent company with large-scale potential, featuring a multifaceted go-to-market plan. Elder Care Solutions uses the tag line Care Cost Analysis, and the focus says CEO Kimberly Whiter is on both those facing their own long-term care (LTC) issues and those in what is known as the “Sandwich Generation” – individuals
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from 35-55 who are juggling caregiving for children and for aging parents, and often a career. The current model, which has been in place for a few years now (taking another step when Whiter was hired as CEO earlier this year after consulting), includes a one-time $2500 price tag for the Care Cost Analysis service, which provides a detailed look at a client’s long-term care situation, then presenting viable options