Your circle of influence is wider than you think There is no way anyone would ever confuse me with a social media influencer. I have never danced on TikTok. I have never sold anything on Instagram. I don’t even have that many followers on Facebook or X. But my social actions and interactions have a lot of impact. And so do yours. There’s a multiplier effect that happens whenever you do something in a public space – such as social media where even private profiles can turn into public spaces thanks to screen sharing and copying. Let’s follow the path:
LEAD BY EXAMPLE By Carrie Cousins, Vice President at Lead Point Digital Executive Summary: Influencing goes beyond the social media rankings.
You post on social media that you got a promotion. You get 20 likes and a handful of people comment. Maybe your mom shares it. Three people email you or call you with a congratulatory note (and don’t interact at all online). Every one of those interactions is a multiplier, generating more potential eyeballs and recognition for your original post. If someone comments about the promotion to you offline, you’ve crossed “platforms” or “channels” with your information, creating an even wider circle of communication. Weeks or even months later, you may still get residual “congrats” from people you had no idea knew about the promotion. And you have influenced their thought process. They appreciate you for your work and remember that you were recognized by others. Your message imprinted on them, even if you didn’t know it.
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t FEBRUARY 2025 / vbFRONT.com