Bergen Christmas Market

CHRISTMAS MA KET

10-20 AT FESTPLASSEN SQUARE

VISION To create a modern Christmas market that can help to make Bergen Norway’s most attractive Christmas destination

GOAL

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To offer a unique Christmas experience where visitors will find at least ten exciting and must-have Christmas presents at the Christmas market.

INTRODUCTION This document presents the goals and vision of Bergen Christmas Market and is intended to be a source of inspiration and guide to the concept behind and content of the market.

TA B L E O F C O N T E N TS Well-known brands.................................................... 4

Indoor stall 9m2.................................................................. 18

Key words and atmosphere.......................... 5

Signage........................................................................................... 18

Selection - stalls/traders................................. 5

Outdoor stall 12.5m2................................................ 20

Well-developed concepts............................... 6

Electricity for traders.............................................. 21

Key words and atmosphere.......................... 7

Times and dates.............................................................. 22

Range of products........................................................ 8

Rates................................................................................................... 23

Facts and infrastructure................................... 13

Operation and maintenance...................... 23

Festplassen square..................................................... 14

Apply for a stall at the market................ 24

Overview of the Christmas market. 16

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WELL-KNOWN BRANDS Strong, well-known brands can use the Christmas market as an opportunity to strengthen their brand during the festive season and present their Christmas concept with special and unique products • Opportunity for international brands to test the Norwegian market in December.

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K E Y WO R D S A N D AT M O S P H E R E

• Christmas traditions • Experience • High quality • Unique • Joy • Inspiration • Curiosity • Reasonable S E L ECT I O N – STA L L S/ T R A D E RS

• Well-known brands • Well-developed concepts

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WELLDEVELOPED CONCEPTS Well-developed and professionally run concepts that are reflected in the decor, product exposure and customer service, as well as specially adapted signs and graphic profiles.

• New and exciting concepts that are well established, but have not yet become significant and strong brands.

• An opportunity to display brands or concepts in Western Norway’s most central square.

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K E Y WO R D S A N D AT M O S P H E R E

• Arts and crafts • Food and drink • Confectionery • Culture • Clothes • Toys • Flower arrangements • Christmas decorations • Interior and design • Christmas present ideas 7

Authentic crafts • Authentic products with style and character • Both ‘hard’ and ‘soft’ presents

Food and drink • Food and drink is a big part of the great experience and atmosphere at the Christmas market • Both eat-in and take-away meals

Confectionery • Confectionery enhances the visitors’ experience and the Christmas market’s atmosphere • Both eat-in and take-away

Toys • Toys that complement the selection found in the city centre shops • Authentic quality products

Culture • Museum shops, books and Christmas crafts 8

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Flower arrangements • Flower arrangements enhance the visitors’ experience of the Christmas market through floral scents and Christmas spirit.

• Christmas wreaths, traditional Yule straw goats and Christmas flowers

Christmas decorations • Christmas decorations enhance the visitors’ experience of the Christmas market • Christmas decorations, Christmas tree stars, tree decorations, advent lights and candlesticks

Interior and design • Interior that focuses on quality and design

Clothes • Clothes and accessories that make great Christmas presents

Christmas surprises • Christmas presents that are innovative, fun and out of the ordinary 10

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FACTS AND INFRASTRUCTURE Stall sizes, infrastructure, drawings, opening hours, contact information etc.

FESTPLASSEN SQUARE Around 500,000 people live in the Bergen region.

Festplassen square is Bergen’s biggest and most central public city space where inhabitants gather to celebrate the biggest events and festivities.

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FACTS • Around 22,000 people use public transport in this area daily, making it Bergen’s busiest public transport hub • There are 3,945 parking spaces divided between four multistorey car parks within walking distance (4-8 minutes) • Bergen railway station is less than a 5-minute walk away.

• About 40,000 people are employed in the vicinity

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CHRISTMAS MA KET INFRASTRUCTURE:

BU S S H O L D E P L A S S B U S S H OL DE P LA SS

F ES TP L A S S EN

C HRI S T I E S G AT E

OL AV KY RRE S G AT E

36 indoor market stalls (36x9 m2) 12 outdoor market stalls (12x12,5 m2) 2 large food and drink marquees (2x162 m2) 1 activity marquee (100 m2) 10 service containers Ferris wheel

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E N T RA N C E

INDOOR STALL 9M2 Kunsthåndverk Gløgg

Juleverksted

Signage

Kunsthåndverk

Juleverksted

Gløgg

• Signs on the stalls in line with the sign plan • Sign plan and graphics profile for Bergen Christmas Market • As attached to the respective rental contracts

Orienteringsskilt. Pulverlakkert skilt med retningsviser. Ru på toppen. Diamant kan være led-belysning slik at skiltet sy

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OUTDOOR 2 STALL 12,5M Bodskilt. Hovedskilt er pulverlakkert. Andre skilt som diamant og sirkel-skilt samt banner kan f.eks vĂŚre malt tre med folie trykk. Kobbersystem til oppheng av skilt.

d

r egnet g tekst kan

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Electricity for traders • Each stall has access to: 1x16A socket • Additional requirements can be agreed in the rental contract

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TIMES AND DATES Opening day: Thursday 7. December Final day: Saturday 23. desember Opening hours Daily from 10.00 to 20.00

RATES • 10% of gross turnover • Guarantee sum: NOK 35,000 • Shared expenses: NOK 15,000 Traders pay a guarantee sum of NOK 35,000 excl. VAT to rent a stall at Bergen Christmas Market. The stall rates are based on 10% of gross turnover in excess of NOK 350,000. Shared expenses NOK 15,000.

Separate prices for the large food and drink marquees (162m2).

OPERATION AND MAINTENANCE • Waste disposal (skips and waste management) • Trader WCs • Visitor WCs • Snow clearing and gritting • 24-hour professional security service • Cleaning • Water supply in the food and drink area • Service staff

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APPLY FOR A STALL AT THE MARKET Complete the application form at www.bergenjulemarked.no Bergen Julemarked AS Marketing Manager: Thomas Ottesen Telephone: +47 90 98 14 14 General Manager: Steinar Kristoffersen Telephone: +47 90 01 10 20 Email: post@bergen-julemarked.no Facebook & Instagram: @byjulemarked

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