n mmunic
MEMBERS NEWS
Employee buys business and paves a new path for the future
Ltd’s new owner, Charlotte Girow.
Charlotte Girow, 34, is the new owner of Chester-based email marketing company, mmunic Ltd, after being an employee at the company for four years. Charlotte was offered to purchase mmunic from the previous owner and she grabbed the opportunity with both hands. Now she’s on track to create both business and environmental sustainability and build the company up as a cornerstone of the business community, all while delivering a world-class service to mmunic’s customers, and above all, being an all-inclusive workplace where everyone enjoys coming to work. Charlotte was offered the opportunity to buy the business outright having already led the business to a 55% increase in turnover and a sustainable increase in profit as an employee, so it was obvious she had the passion and commitment to take the business even further. “The timing of the offer to purchase the business was a surprise,” says Charlotte, “but in truth, it was something that was already on my mind.”
“I had arranged a meeting with the then owner simply to talk about taking on new staff, when he suggested that I consider purchasing the business. As I’d already been having conversations in my head about what I’d do if I owned mmunic, the answer slipped straight off my tongue: ‘consider it sold!’” Having already run her own businesses, Charlotte knew exactly what she was taking on, the changes she wanted to implement straight away and the longterm vision she looked towards realising. “My primary goal, and that of all the team at mmunic, is to continue developing a sustainable, environmentally friendly and communityfocused business. What we actually trade in [email marketing] isn’t particularly related to any of those things, but making sure we do it ethically and conscientiously is the foundation of our plan for success.”
One of the first things Charlotte did was join the West Cheshire and North Wales Chamber of Commerce. “I’d been a member of the Chamber previously,” Charlotte explains. “I know the support that’s on offer is exemplary both from the Chamber and fellow members. As one of our main goals with mmunic is to become part of the local business community, the Chamber’s events are a great place to start achieving exactly that.” Charlotte is already putting her money where her mouth is as within weeks of taking over the company, she finalised the company’s largest contract to date, helped raise over £120 for Tŷ Gobaith and Hope House Children’s hospice, has appointed a member of staff to lead the Corporate Social Responsibility function and organised a giveaway to celebrate the business’s new ownership
Community Fridge calls on local businesses to support sustainability Refurbs Flint, part of the Groundwork North Wales Group, Fridge is appealing to businesses in the Flintshire community to join them in their aim to reduce food waste, promote environmental sustainability, and provide support to those experiencing food insecurity through their Community Fridge initiative. The community fridge initiative involves setting up a public space that brings people together to share food, meet up, learn new skills and prevent fresh food from going to waste. They’re open to all and anyone can share or take food, including surplus from supermarkets, local food businesses, producers, households and gardens. This simple yet impactful
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concept helps divert edible food away from landfills, thereby reducing emissions and the overall carbon footprint associated with food waste. “Food waste is a major contributor to greenhouse gas emissions and climate change,” said Jo Prandle Community Fridge Coordinator. “By providing a platform for responsibly donating surplus food, our community fridge is helping reduce these harmful emissions while promoting a more sustainable way of living.” In addition to its environmental benefits, the community fridge serves as a vital resource for those facing hardship and food insecurity within the local community. By ensuring access to free, nutritious food, the initiative aims to alleviate hunger and promote a more equitable society. Local businesses are being called upon to support this worthy cause through
various means, such as monetary donations, in-kind contributions of surplus food items, or volunteering assistance. In return, participating businesses will be acknowledged for their commitment to corporate social responsibility (CSR) and environmental, social, and governance (ESG) principles. “We understand that businesses play a crucial role in supporting local initiatives that foster positive change,” added Hanna Clarke – Corporate Project Lead “By partnering with us, companies can demonstrate their dedication to sustainability and community well-being, while also contributing to their CSR and ESG objectives.”