Members News
FOUR WAYS
a GDPR specialist can help HRs Although GDPR falls within an HR’s role, it doesn’t mean you should be expected to be a GDPR expert! It’s a specialist area, with lots of jargon that can be a challenge to understand. GDPR and data privacy expert Judith Andrews from Business Tamer explains how outsourcing to an expert can help ensure compliance and provide peace of mind:
Spotting gaps Some of your business documents might need a refresh, or there could be some that need adding to your files. A GDPR specialist can assess your policies, refresh them or help to create new versions, where necessary.
Training Whether you have a good grasp of the rules and just need a refresher or could benefit from reviewing the basics, a training session can give
you the confidence to know that you’re working within the guidelines for the work you do.
Crisis management In the event of a DSAR (data subject access request) or data breach, time is of the essence; it’s not the time to learn on the job. Being able to call on a GDPR expert who can quickly act to help you deal with the request for data or a data incident can save stress and limit any damage.
Saving time An HR’s role is wide and varied. Outsourcing on an ad hoc or ongoing basis can free you up to concentrate on your core tasks, safe in the knowledge that this important area is being taken care of and taking a job off your to-do list. For more information visit: businesstamer.co.uk
5 reasons to enter a business award Entering a business award is great for your business – and if the form puts you off, then RW Coaching can help.
Rosemary Williams specialises in form-filling, offering businesses the chance to be supported to send a stand-out entry without actually doing it all themselves. Here’s her top 5 reasons to enter a business award.
The increased awareness can lead to more clients, sales and income.
1. Recognition and Prestige:
3. Networking and Connections:
A win or even just a nomination can help towards enhancing your company’s reputation. It shows your stakeholders, including clients, partners, investors, and employees, that your business has something to say and wants to be recognised for its achievements and excellence. Boost your brand’s credibility and attract new opportunities.
You never know who you might meet! Business awards ceremonies and events offer excellent networking opportunities, bringing together influential individuals, industry leaders, and potential partners or investors that you might not have had the opportunity of meeting without being involved.
It is easy to assume that all customers are the same and that they buy products or services for the same reasons. Each customer is unique, with different preferences, motivations, and purchasing patterns.
Angela Hall from The Insight House highlights the importance of understanding customer variability and how it can benefit your business.
Unveiling Customer Differences
Let’s take a trip to a local supermarket – is everyone there for the same reason? A weekly shop, basket of top-ups, buying clothes, click and collect...same shop, different reasons for visiting and different purchases made. Customers have distinct reasons for visiting and varying needs when it comes to purchasing. The same principle applies to your business.
2. Increased Visibility and Publicity:
Social media, awards website, photos, press coverage – you might be featured, and of course, you can do your own publicity too through your own channels; social media, website, database mailer etc.
Understanding Customer Variability: Why all customers are not the same
Understanding Customer Profiles
4. Employee Morale and Motivation:
Who doesn’t like to win an award? It will really show your staff that they are doing a great job and contributing to the success.
5. Self-analysis:
The application process often involves self-assessment and evaluating your business against specific criteria or industry standards. Slow down and take time to reflect on your company’s strengths and areas for improvement. Whether you win or not, you gain clarity about your business and you can use the feedback as a learning tool. For more information visit: www.rwilliamscoaching.co.uk
Developing customer profiles gains insights into each customer’s preferences, behaviours, and motivations, allowing you to tailor your products, services, and marketing strategies to meet their specific needs. It is all available from your customer data, where you can create customer segments; groups of customers with similar behaviours – you just need to know how to tap into it.
Unlocking Sales Opportunities
Recognising that all customers are not the same is crucial for business success. By understanding customer variability, you can develop comprehensive customer profiles, tailor your products and services to meet specific needs, and uncover hidden sales opportunities. Embrace the uniqueness of your customers and make data-driven decisions to enhance their experience with your brand. You will build stronger customer relationships, increase customer satisfaction, and drive business growth. For more information visit: www.insighthouse.co.uk Thinking Business
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