Members News
Marvellous Marv
your creative partner I am Marv, founder of Bailey Creative, as a new member to the Kent Invicta Chamber of Commerce I would be delighted to share my story and passion for typography and anything creative across all media platforms with fellow Chamber members. In a competitive business environment, creative impact is crucial, a well-designed brand can have an enormous effect and help business grow! Do you want to stand out and reach that all important target audience with a memorable visual footprint? If you need any design-related assistance you can count on me! To find out more and to see my latest work visit: www.baileycreative.co.uk
Think ‘gift list’ to maximise your Christmas marketing ROI Who are you buying gifts for this Christmas? Will you be sending the same thing to everyone? Will every gift be of the same value? Most likely not.
Dover Marina Hotel & Spa a charm all of its own Dover’s most iconic seafront hotel has been transformed, with stunning new luxury suites, a sophisticated new bar, completely revamped meeting rooms and a bigger and better spa with a range of new offerings.
While the Dover Marina Hotel & Spa has benefited from an exciting top-to-bottom makeover, the sophisticated 19th century building on Waterloo Crescent has lost none of its historic elegance and period charm. After expanding into an adjacent building, the hotel now offers no fewer than 122 wellappointed rooms, every one of them either refurbished or new, including five new suites that offer the most luxurious stay imaginable. Nestling in the shadow of Dover Castle, with stunning views across the beach and over the Channel, the Dover Marina Hotel & Spa boasts a charm all of its own, Dover Marina Hotel & Spa boasts a charm all of its own, while the recent refurbishment has added a stylish layer of luxury to the rooms and facilities. Diners can choose between Wheeler’s Fish and Chips and Mr White’s English Chophouse, which has introduced a new winter menu and
Now transfer that thinking to how you spend your marketing budget at Christmas. It isn’t a one size fits all approach as, like your Christmas gift list, your customers have the same level of variation too – they will respond differently to different messages, channels and offers; they are not all of the same value – nor will they ever be. Many of our clients have a high dependency on sales through the Christmas season and therefore save up most of their spend to push Christmas harder. Making sure it’s targeted and tailored increases the return. Here’s some sage advice shared by Angela Hall of The Insight House: 1. Firstly, make your communications timely at a customer level – let them know what they want to know, when they need to know it.
a seniors’ lunch option, while the stunning new lounge bar is set to become a destination in its own right. For business meetings, conferences, weddings and other occasions, the hotel offers two fully equipped, newly appointed function rooms, while a new reception area is set to be unveiled shortly.
2. Understand each customer and what makes then shop with you. Only send them communications that are relevant and match what you know. 3. Prioritise who you communicate with by potential growth and likelihood to even respond. You can easily achieve all three of these aims by delving into the insights hidden in your customer data, says Angela.
The expansion and refurbishment has added two additional treatment rooms and a hair salon to the spa, which includes a gym and sauna, making the hotel the ideal destination for a weekend break or longer stay.
She adds: “So go on, put TIH at the top of your Christmas list and we’ll help to transform your Christmas ROI.”
For more information visit: www.dovermarinahotel.co.uk
See insighthouse.co.uk for more information.
All that’s required is a bit of know-how.
Thinking Business
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