Inspire Hertfordshire Chamber of Commerce Business magazine September 20

Page 10

Introducing the

GAME CHANGER

PROGRAMME “Workplace culture has never been more important to business success than today. It is not a soft option. It is not a nice to have. It provides the vital adjunct to your business strategy and ambition.” Breathe’s Culture Economy Report, 2020 The landscape is shifting. It’s becoming harder and harder for businesses to stay on their feet. There’s now a palpable sense of urgency; a need to be nimble, flexible and prepared for whatever’s coming next. We can’t take anything for granted anymore. Amongst this confusing maelstrom, companies know that their employees want to work for an employer they’re proud to represent, and that their customers and clients want to feel proud of working with them. But this isn’t about brand recognition. It’s about their Values being congruent with the company ethos. If there’s no trust, it’s game over.

To weather the storm, businesses need to be built on strong foundations: the Power Pillars of their Values, Vision and Why. But in the wake of such disruption, many companies are struggling to articulate what they now stand for, let alone how they can stand out. They know it’s time for a wakeup call. They know it’s time to transform, to stand up for what they believe in, to boost their bottom line, find their competitive advantage and go for high growth. St. Albans-based Workplace Culture, Employee Experience and Engagement Consultancy, Culture Chameleon recognises, however, that many organisations don’t have the time or the headspace to do this right now, or they don’t know where to start. How can they reboot, refocus, strengthen and build their businesses in midst of such challenging times? And so, Culture Chameleon has devised their GAME CHANGER PROGRAMME. This a series of four separate, but

01 REBOOT:

BUILD FIRM FOUNDATIONS WITH YOUR POWER PILLARS The first workshop in the Programme will cover: • Power Pillars - what are they and why are they necessary? • The power of Power Pillars - their relevance and importance in today’s ever-changing landscape. • How to start to map the foundation of your Power Pillars. By the end of the workshop participants will: • HAVE A LIGHTBULB MOMENT: finally understand why their business has lost direction. • FEEL MORE CONNECTED TO THEIR BUSINESS: have started to discover their business’ Purpose, Values and Vision and understand why they differ from their competitors. • FEEL A RENEWED SENSE OF DRIVE: feel inspired and focused on the future and have the knowledge to define their Power Pillars. • BE THE LEADER THEY WANT TO BE: be able to take their team through the roadmap to developing their Power Pillars • COMMIT TO GROWTH: be held accountable to delivering their goals – and actually do it!

03 STRENGTHEN:

FEEL IN CONTROL AGAIN The third workshop and accompanying mentoring and consultancy will cover: • The impact on business success of embedding Values and Purpose into all the business does. • The process for transforming identified anomalies in the Employee Experience. • How to take employees on the culture-shift journey. By the end of this process participants will be able to: • BRING THEIR POWER PILLARS TO LIFE: and give them real meaning; from words and images on a page, to a strong anchor and usable roadmap for the business. • UNDERSTAND AND FEEL CONFIDENT: know how to embed the Values and Purpose and why they’re so important to the bottom line and commercial success. • FINALLY FEEL IN CONTROL: with a defined, aligned and embedded culture. • BE UNBREAKABLE: be able to weather anything that life throws at the business. • BE ACCOUNTABLE: to embedding the Values and Purpose into the business and seeing the difference it makes.

interrelated, workshops supported by mentoring and consultancy, for ambitious CEOs, Founders and MDs of fast-growing SMEs who want to up their game. The aim of the programme is to help companies adapt to the new environment, innovate, accelerate and transform in an authentic, Value and Purpose-driven way - to identify what’s great about their business, so they can shout it from the rooftops and be heard – storm or no storm. So how does the Game Changer Programme work? Before each 3.5-hour, interactive workshop, one of Culture Chameleon’s Workplace Culture experts will hold a 30-minute call with each programme participant, during which they’ll discuss the key challenges their business is facing. Each workshop will accompanied by a supporting workbook and will be followed up by three hours’ mentoring and consultancy support for each participant, over three months, via Zoom.

02 REFOCUS:

YOUR EMPLOYEE EXPERIENCE In the context of the impact that Employee Experience has on a business’ bottom line, employee churn, talent acquisition and retention, during the second workshop, participants will be guided through: • Employee Experience and Employee Engagement - what are they and why do they matter? • The relevance and business impact of a Purpose-driven and Values-aligned organisation with a strong Employee Experience. • The direct correlation between Employee Experience, Employee Engagement and business success. The combination of the workshop and subsequent mentoring and consultancy will leave participants with an understanding of the Employee Experience that they currently offer versus the one that will result in happy, engaged and productive employees and a stronger, more responsive business.

By the end of this process they’ll: • HAVE AN “AHA!” MOMENT: understand the correlation between a happy, engaged workforce and business success. • FEEL LIKE THE EMPLOYEE WHISPERER: understand their employees and what motivates, inspires and engages them (and what doesn’t). • PICK WINNERS: understand who they are and aren’t trying to attract, thereby saving money on hiring errors and picking talent that will stay for the long-term and make a positive contribution to the business. • SEE THE BOTTOM LINE START TO RISE: by creating a positive, Purpose-driven and Values-aligned Employee Experience. • HAVE A ROADMAP: to map out the current Employee Experience, measure it against the company Values and highlight risk areas. • HAVE THE TOOLS: needed to improve the Employee Experience exponentially.

04 BUILD:

YOUR EMPLOYEE VALUE PROPOSITION AND EMPLOYER BRAND The final programme element will include: • Decoding the jargon – what’s an Employer Brand and why is it more important than ever? • Defining a unique Employee Value Proposition (what’s great about working for the company). • Steps to defining and showcasing a strong Employer Brand. By the end of this section of the Programme, participants will: • STOP LIVING SMALL: say goodbye to employee churn and hello to the top talent for their business. • GET OUT OF THEIR RUT: understand what an Employer Brand and Employee Value Proposition is and why they’re a business game changer. • FINALLY FEEL IN CONTROL: run the business and not the other way around • BE UNBREAKABLE: no more panic hiring; more people waiting in the wings to work for their Purpose and Values-driven business • BE ACCOUNTABLE: to embedding the Employer Brand into the business and achieving the business goals

Turn to page 26 for information regarding our Chamber Event -Thriving in a changing world online masterclass.

Find out more about, or book on to, the Game Changer Programme: https://bit.ly/34gUh1E

www.culturechameleon.co.uk LinkedIn: https://bit.ly/31rtBcM Twitter: @ChiefChameleon


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