College Marketing / Undergraduate Marketing
UNDERGRADUATE MARKETING COMMUNICATIONS / PROSPECTIVE STUDENTS
DEFINE VALUE
{BABSON’S FORMULA FOR RETURN ON INVESTMENT} NET PRICE NET RESULT ROI +
BABSON’S COMMITMENT TO FINANCIAL AID MAKES IT POSSIBLE TO ATTEND BABSON.
=
SKILLS, KNOWLEDGE, AND BABSON’S COMMITMENT TO CAREER DEVELOPMENT OPEN UP A WORLD OF POSSIBILITIES.
RETURN ON INVESTMENT
AN EDUCATION OF EXCEPTIONAL VALUE, A REWARDING CAREER, AND A LIFELONG PROFESSIONAL NETWORK.
YOU DEFINE YOUR FUTURE. WE HELP MAKE IT HAPPEN. BABSON COLLEGE PROVIDES A MORE AFFORDABLE AND VALUABLE EDUCATION—ONE THAT WILL BENEFIT YOU NOW AND LONG AFTER YOU GRADUATE. At Babson College, we ask students to help
There are three things to consider in choosing
career development, Babson invites
us redefine entrepreneurship—both in what
a college and planning your career: You
students into its extraordinary living and
is learned and what is accomplished with
want the best college; you want an academic
learning community—and prepares them
that knowledge. Applying the skills gained
program that gives students what they
for the future.
at Babson will ensure that graduates enjoy
need to launch a rewarding career; and you
a career with impact. Our investment in
want experiences that will connect you with
financial aid makes it possible for students
exceptional employers.
of the many opportunities here, graduate
That’s how we define ROI. A net price that makes a great education possible, and a net result that is everything you ever dreamed.
to come to Babson, take full advantage We are committed to working with you
From helping students attend Babson, to teaching them what they need to know, to
with manageable debt, and make their
so that Babson is affordable and helps
mark on the world.
you achieve your goals. By providing
opening doors when they leave here—we’re
generous financial aid and extensive
with them all the way.
NO.1
BEST COLLEGES IN THE U.S. – Money Magazine, 2014
NO.1
{AND}
BUSINESS SCHOOL – Payscale, 2014
PAGE 2 » ESTIMATING YOUR COST » APPLICATION PROCESS AND DEADLINES » GRANTS AND SCHOLARSHIPS
AFFORDABILITY
EXPERIENCE
PAGE 10
» CAPITALIZING ON YOUR FUTURE
OUTCOMES
PAGE 14
» DEVELOPING YOUR CAREER STRATEGY
WWW.BABSON.EDU/DEFINEYOU
1
FINANCIAL AID HAS MADE ATTENDING BABSON A REALITY. NOT ONLY DO I HAVE THE RESOURCES I NEED TO ATTEND COLLEGE, BUT I’M GAINING THE RESOURCES I NEED TO ACHIEVE FINANCIAL SUCCESS BEYOND BABSON, TOO. I HAVE NEVER MET SO MANY GENUINE PEOPLE IN MY LIFE WHO LIVE TO SEE STUDENTS LEARN AND GROW TO CHANGE THE WORLD.
FINANCIAL AID MAKING ATTENDING BABSON POSSIBLE.
– Manny Whitfield ’16
WWW.BABSON.EDU/MANNY
$31,000 AVERAGE BABSON GRANT
98%
AMOUNT OF OVERALL FINANCIAL NEED THAT BABSON WAS ABLE TO MEET FOR THE CLASS OF 2018
50%
UNDERGRADUATES WHO RECEIVE FINANCIAL AID
3
{A FORMULA THAT WORKS} NET PRICE + NET RESULT= ROI
RETURN ON INVESTMENT
Babson College’s undergraduate program was ranked No. 1 for Entrepreneurship for the
AFFORDABILITY »
Take advantage of financial aid, grants, scholarships {Page 2}
EXPERIENCE »
Build skills and explore your potential {Page 10}
{
17th consecutive time by U.S.News & World Report. That demonstrates the enduring
OUTCOMES » Invest in a fulfilling career
Also Inside: Our formula for
{Page 14}
ROI}
quality of our program.
Our job is to help make the program affordable, and then work with students to leverage their education—that valuable Babson experience that makes graduates highly competitive job candidates—into a rewarding career. Our financial aid and career development offerings are an instrumental part of the Babson experience, ensuring students get the maximum return on their investment that people have come to expect from Babson College.
So, what can you do? It’s simple:
VISIT WWW.BABSON.EDU/UGRADAID TO APPLY FOR FINANCIAL AID AND WWW.BABSON.EDU/UGRADCAREER TO LEARN MORE ABOUT CAREER DEVELOPMENT AND FUTURE OPPORTUNITIES.
WE LOOK FORWARD TO WORKING WITH YOU THROUGHOUT YOUR BABSON EXPERIENCE!
NO.6
FOR RETURN ON INVESTMENT NATIONWIDE WITH FINANCIAL AID
– Payscale, 2014
WWW.BABSON.EDU/DEFINEYOU
Families of prospective students received the Define Value brochure. The brochure highlights the affordability of Babson, as well as all of the College’s career development opportunities, which combine to provide students and their families with a strong return on their investment in a Babson education. This is a key factor in converting constituents from the evaluate to buy phase. 50
www.babson.edu/marketing
17