College Marketing / Institutional Marketing
BRAND CAMPAIGN / PRINT CREATIVE 2012
C_O THE WORLD NEEDS A NEW DEFINITION OF ENTREPRENEURSHIP. IT’S BEING WRITTEN AT BABSON.
THIS IS NOT AN AD FOR SHOES. IT’S FOR A BUSINESS SCHOOL. RUTHIE DAVIS, Babson College MBA, has made a name for herself by creating some of the most fashionable shoes to walk the world. And she is just one of many Babson graduates — in businesses of all types and sizes — redefining entrepreneurship. Babson has been ranked #1 for entrepreneurship by U.S. News & World Report for 18 years. And we are just getting started. The world needs a new definition of entrepreneurship. It’s being shared at DEFINE.BABSON.EDU .
Working with Connelly Partners, College Marketing launched the definition acquisition phase of the campaign in 2012 with print ads encouraging readers to reconsider the definition of entrepreneurship and share their definition on define.babson.edu. Print communications were featured in publications such as Entrepreneur, Forbes, Time, and Smithsonian, and served as the foundation for all campaign creative for both online and offline channels. CMYK match PMS 3425
C=100%, M=10%, Y=69%, K=44%
CMYK match PMS 7499
C=1%, M=2%, Y=20%, K=0%
Black
22
www.babson.edu/marketing
K=100%
10 . 2 8 . 11
ad: ES cw: NN st: LL
v e rs i o n :
bdm: MW pm: JT tm: PO
11-B AB -0 6 58
t: 8.375 x 10.875” l: 7.375 x 9.875” b: 8.625 x 11.125”
B a b s o n Ma g a z i n e A l u m n i m a g a z i n e 4 /C