College Marketing / Babson Brand
BRAND IDENTITY
LOGO SUITE
BABSON’S BRAND IDENTITY AND VISUAL SYSTEM IS CLEAR AND DISTINCTIVE.
The Babson signature brand logo is the keynote of our visual
Understanding and implementing the Babson brand creates a unified institutional presence across all offerings and experiences. Proper use and application of the Babson logo and supporting brand elements are integral to a consistent brand experience for all constituents.
12
www.babson.edu/marketing
identity and is the preferred logo for all communications materials. Together, the mark and logotype represent the Babson College brand in its most concise and memorable form. Using it consistently reinforces the world’s recognition of who we are.