MARKETING
POWER
THROUGH PRESENCE Experts offers advice on strengthening your personal brand in a way that builds opportunities By MICHAEL GOSSIE
B
uilding a strong personal brand empowers women business leaders to stand out, showcase their unique value and build credibility. It enhances visibility, fosters trust and ensures they’re top-of-mind when opportunities arise. A clear, consistent
JENNIFER ADLER MCLAUGHLIN, founder and CEO, Adler Public Relations: “Women business leaders can build their personal brands by sharing their expertise and positioning themselves as industry thought leaders — both online and offline. Pursuing subject matter expert editorial opportunities, sharing insights on social media, attending networking events and applying for leadership awards are all great ways to increase visibility. A clear, confident, authentic and strategic presence ensures your personal brand speaks for itself when opportunity knocks.” JAN BRACAMONTE, founder, J. Lauren PR: “Leaders can build their own impactful personal brands through purposeful storytelling that blends authenticity, expertise and visibility — both online and in person. Regularly sharing insights, engaging meaningfully in industry conversations and thoughtfully leveraging media opportunities helps establish credibility and trust. Consistency is key. This intentional approach positions them strategically, ensuring they’re top-of-mind when significant career opportunities arise.” 72
AB | July - August 2025
brand positions them as experts, making it easier to attract promotions, partnerships, and professional growth. We have asked the most innovative women leaders in the world of public relations to offer advice on how women can build their personal brands.
SAMANTHA DEROSE, vice president, The McRae Agency: “Your personal brand is your reputation. In PR, that starts with building real relationships. How you present yourself, how you treat people, whether clients, colleagues or members of the media, and how consistently you deliver results all shape your brand. That trust and credibility open doors, often before you even know they’re there.” MELISSA DIGIANFILIPPO, founder and CEO, Proof Publicity: “Build visibility through deliberate storytelling. As a PR agency owner, I’ve found that women leaders who strategically curate their professional narrative — highlighting specific professional and personal wins, sharing informed perspectives and revealing calculated glimpses behind the curtain — create magnetic personal brands. The digital footprint you cultivate today becomes tomorrow’s career currency. Be unapologetically visible.”