EXPERTISE
WELLNESS REVENUE HIDING IN YOUR EXISTING GUEST JOURNEY:
Three Touchpoints Hotels Miss Leah Crump Luxury Wellness Advisor Leah Crump Consulting leahcrump.com Hotels are being intentional with spend right now, looking for creative low-lift revenue solutions. Wellness offers that opportunity. The revenue lives in moments that already exist between arrival and departure. These three touchpoints work whether you have a full spa or not. Pre-Arrival Communication Guests spend the 48 hours before arrival in a particular state of mind. They’re wondering if they’ll sleep well, thinking about jet lag, mentally mapping their days. A luxury property I advised shifted what they included in their “prepare for your stay” email. Added enticing descriptions of their
signature spa service and a wellness activity with direct booking links. Pre-arrival bookings increased 34% over 30 days, according to my on-site research. This works the same way hotels offer guests the option to add daily breakfast to their reservation. The nightly aromatherapy turndown Spring/Summer 2026 35