Feature
Breaking
Biases Arundhati Kumar
Founder & Chief Visualiser at Beej Having spent a major part of her career as an HR professional, working in the hospitality, banking, insurance, media and consulting sector, Arundhati Kumar has always been a leader. In 2019, her steps towards being a more planet conscious citizen led to the birth of Beej, a lifestyle and accessories startup, with the co-existence of lifestyle sustainability as the core to work with various plant-based materials creating designs that combine the best of new-age materials and Indian craftsmanship. LinkedIn
A Beej Sown Starting out entrepreneurship is a roller coaster ride, there are days that ask questions and days that answer. With Beej the challenge is that it is a totally new concept, there are no precedents for it. I go around explaining to people why our materials are different, why they are so expensive and I am always greeted with statements like “No one in India cares about sustainability.” “You guys are too expensive”. I receive these statements not just from critiques but well-wishers too! What matters is to stay the course, keep going and believe in yourself. I consider myself fortunate to have customers, people from the industry, and friends who endorsed the idea, it motivated me and built my confidence. Source Credits: https://studiobeej.in/
