MEET THE NEW SONY BRAVIA XR TV LINE-UP 2023

AWE says get ready for Sony’s best ever home entertainment experience.

Introducing the 2023 BRAVIA XR TV line-up from Sony, which provides the company’s best ever image. A key upgrade to this line-up is the Cognitive Processor XRTM featuring Sony’s all-new XR Clear Image technology. This powerful processor improves noise reduction, enhances clarity with motion and enables better backlight control by increasing local dimming zones.

The BRAVIA XR lineup offers four headline models: The X90L Full Array LED, X95L Mini LED, A80L OLED and A95L QD-OLED. With dimensions ranging from 55in up to an immense 98in, there is a wide range of options for every install. The X95L now features the innovative Acoustic Multi-Audio +TM, as do the A95L and A80L models. This technology uses actuators that vibrate to produce sound from the entire screen, resulting in an immersive audio-visual experience. It’s features such as these that make the BRAVIA XR range a top contender for clients looking for high-quality audio without using an external soundbar or speakers.

In the 2023 TV line-up, Sony has provided exclusive features for gamers to enhance their PlayStation 5 gaming experience. This includes Auto HDR Tone Mapping and Auto Genre Picture Mode, which work together to optimise the picture quality while gaming and streaming. Additionally, the Game Menu enables users to increase brightness in dark areas with the Black Equalizer, which makes it easier and more comfortable when seeking objects and opponents. The Game Menu also offers six types of crosshairs for improved aiming. Moreover, the A95L model introduces multiview, a function that lets users watch gameplay guides and walkthroughs simultaneously while playing their favourite titles.

“The new models are uncompromising in realising our vision and bring together decades of Sony’s expertise.” says Masashi Takiguchi, current Head of Pan-European Home Entertainment and Sound and the incoming President of Sony Europe.

BRAVIA XR X90L 4K HDR FULL ARRAY LED TV (98IN, 85IN, 75IN, 65IN, 55IN)

The BRAVIA XR X90L 4K HDR Full Array LED TV boasts up to 130% more brightness than its predecessor, the X90K, due to precisely controlled backlighting. It also features XR Contrast Booster and XR Triluminos Pro technologies, providing enhanced contrast and billions of accurate colours. Additionally, the TV has HDMI 2.1 gaming capabilities, making it ideal for high-performance gaming. The sleek, aluminium Seamless Edge Bezel and three-way aluminium wedge TV stand offer a premium look and feel to complement any interior scheme.

“Sony’s new BRAVIA TVs are made to entertain – whether you’re a sports lover, movie fan or a gamer, BRAVIA is the best choice”

The BRAVIA XR X95L 4K HDR Mini LED TV features thousands of Mini LEDs and billions of accurate colours, controlled by the precision of XR Backlight Master Drive and XR Triluminos Pro technologies, providing ultimate contrast. The TV also has X-Anti Reflection and X-Wide Angle, minimising reflection and providing vivid real-world colours from any angle while retaining more colour and brightness. The Seamless Edge Bezel and three-way aluminium TV stand offer convenience and will blend in with any decor.

The BRAVIA XR A80L 4K HDR OLED TV has a brightness level 110% higher than its predecessor, the A80K, thanks to XR OLED Contrast Pro and XR Triluminos Pro technologies. The TV features Acoustic Surface Audio+ and Dolby Atmos support, producing true immersive audio with actuators that vibrate to match the action on the screen. The Metal Flush Surface Bezel adds a touch of sophistication to any interior.

Finally, the BRAVIA XR A95L 4K HDR QDOLED TV features a QD-OLED screen, enhanced by XR Triluminos Max technology, providing colour performance approx. 200% brighter than its predecessor, the A95K. The individually lit pixels produce pure black, creating extraordinary detail and depth on screen. With the ultra-slim design and aluminium Seamless Edge Bezel, this signature design will feel at home within any interior.