COMMENT FROM THE COALFACE
IT’S TIM TIME! Tim Hancock, Commercial Director at AV.com takes on our tantalising reader questionnaire. Tell us a little about your company, what do you specialise in? Who is involved? At AV.com our aim is to be the number one destination for home entertainment products. When the brand launched, our objective was to provide a wide choice of products, with a large volume of stock, powered by an informative website and great customer service. Our team in Bacup, Lancashire, provides direct support to customers for sales or service by phone, email, and of course in person at our fully renovated showroom. Over in York, our commercial teams work hard on getting the right products, working closely with our content teams to ensure our website answers all our customers’ questions. We pride ourselves on stock holding – no-one, and particularly installers on project deadlines, want to order something and find out the retailer doesn’t have it. It’s also clear that different customers want to buy in different ways, so at AV.com we strive to make sure that if you phone, email, visit in person or simply visit our site, the level of service remains high.
continue to make improvements to the website both in terms of content and user experience, while also adding exciting new features that help customers learn more and find their ideal product. Oh, and as it’s the start of the month the team are updating the AV.com playlist – everyone puts three songs on each month – it’s a great way of hearing some new music and learning more about your team!
Tell us about the projects you are working on right now With a continuous focus on improving the experience for customers and helping people to find the product that best fits their needs, we are developing online tools such as our Home Cinema Builder, which helps guide customers through the process of building and configuring their ideal solution.
What are you doing today work-wise? Right now, we are continuing to look for new brands and ensure we have the products and ranges that consumers are looking for. We
62 JUNE 2023
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