ATHLEISURE MAG #95 NOV ISSUE

This month, we celebrated CASIO's G-SHOCK's 40th Anniversary which included a press conference to hear about its history as well as the future of this brand.

We were able to hear about the brands' four decades of pushing the boundaries of watch design as well as technology.

The Father of G-SHOCK and creator, Kikuo Ibe shared his story and the origins of the brand. He also shared the Dream Project #2 a new luxury, AI-designed timepiece, that will be auctioned off at PHILLIPS on Dec 9th and 10th that has a bold design that pays homage to the brand's heritage. This model includes the latest advancements in watchmaking technology.

The G-D001 is an 18K yellow gold for the case, bezel, and band. Hand polishing is applied throughout the piece to give the components the optimal lustre for this limited edition of one timepiece worldwide.

This watch incorporates cutting edge AI technologies into its design process.

Prior to and after this press conference, a number of the brand's watches were showcased to see how the brand started, evolved and special collaborations that they have participated with as well.

The night concluded with a few words from international superstar, J Balvin on how he aligned with the brand growing up in Columbia and what it meant to him.

Later in the evening, he also performed a private concert that took the night to the next level as he performed some of his major hits. @gshock_us @jbalvin PHOTOGRAPHY CREDITS | PG 114 - 115 + 118 - 127 Shutterstock/Andrew Walker + Adela Loconte | PG 116 Paul Farkas |