Jenn Im: Jenn is a Ko-
rean American YouTuber who started making videos throughout college and today has over 1.8 million subscribers. Her content focuses on style, fashion, makeup, beauty, and occasionally throwing in a few travel vlogs when she goes to Beautycon and other YouTube hosted events. Her fashion is very versatile, ranging from girly chic to a grungy rock n’ roll look. Her videos are always aesthetically pleasing and fresh!
@ClothesEncounters
Asian
Weylie Hoang:
Weylie is a Vietnamese-Chinese American YouTuber that started in the early days of YouTube in 2007, but it was in 2010 when her viewings quickly escalated. She now has over 1.5 million subscribers and uploads weekly beauty or fashion videos. She posts a variety of content about skincare, hair, fashion, style, makeup, DIY, and holiday videos. She also gives viewers a look into her personal life with her other vlog account that features her boyfriend Wah @WahlieTV.
Chriselle Lim: A Korean American
@ChriselleLim
Stars By Yi Jing Chen
Ever since YouTube started in 2005, there have been many people on the internet sharing their ideas, styles, how-to videos, and advice for others. In such a big YouTube community, there are interconnected circles of YouTube users that collaborate and create videos together based on similar styles and tastes. We have all heard of the biggest YouTubers, Michelle Phan, Promise Phan, and Ryan Higa… but have you heard of these YouTubers?
Claire Marshall:
Claire is a Korean American YouTuber. She was a freelance makeup artist that has worked with many designers for New York Fashion Week, and she creates many beauty and style videos. Her videos always have her own personal flair to her videography by adding her own handwriting as the captions and using unique angles to give the viewer a more personal perspective. She currently has 800,000 subscribers and has worked with beauty brands such as Sephora and Bite Beauty.
@HeyClaire
@ILikeWeylie
fashion blogger and YouTuber, Chriselle has made a name for herself in the fashion industry. She started her career as a stylist and has worked on many editorial shoots with celebrities and notable fashion books. She founded her blog TheChriselleFactor.com that showcases her style, beauty and fashion musings. She has also worked with luxury brands such as Dior, Fendi, Gucci, Valentino, and many more. Her videography always has a chic touch to it, and whether it be in her own apartment or a look book shot in Paris, her videos are always original and stunning.
Karen Yeung:
Karen is a Chinese American YouTuber and blogger that has accumulated over 1.3 million subscribers since 2013. From making her YouTube videos, she was discovered by Michelle Phan and recruited to work as an IPSY stylist in May of 2015. Karen’s videos have a retro chic aesthetic, and she was able to collaborate with COACH for their Pre-Fall collection and be featured in social media advertisements. Karen says, “My style is influenced by the toughness of the city and the lax suburban lifestyle.”
@IAmKaremo
Fashion | asian avenue magazine
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