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Written by Kris Bohm
THE FAST TRACK TO
LAUNCH YOUR BRAND Navigating the co-packing landscape
f all beverage sectors, spirits are showing the strongest current growth and popularity. This growth has led many people to enter the industry by starting new brands. Starting a new business and entering the beverage alcohol industry is challenging, to say the least. With a slew of regulatory, financial, and technical hurdles, starting a new brand is immensely complex and difficult. A common path taken to start a new brand is by building a business that handles all aspects from manufacturing, branding, packaging, marketing, sales, and even distribution. For a new entrant to the industry, learning all these aspects of business and succeeding at them is a huge challenge. There is a much simpler alternative way to launch a new beverage alcohol business. This alternative is called contract packaging or co-packing. It is possible to work with an existing manufacturer who can make your product for you. By outsourcing the production of your product, By outsourcing the you can focus on the two most production of your critical aspects of a beverage business: sales and marketing. product, you can Co-packing at its essence is focus on the two most outsourcing the manufacturing of your product. Co-packing critical aspects of a can mean different things debeverage business: pending on who you talk to. In sales and marketing. a broad sense, a co-packer is a facility that currently produces beverages and offers services to manufacture products for other brands that are not their own. Co-packers are capable of packaging distilled spirits, ready to drink cocktails, liqueurs, or nearly anything else. Working with a co-packer creates the opportunity to launch a brand rapidly, with far less capital outlay needed, as you do not need to buy specialized equipment for manufacturing or learn how to operate it. By removing the capital-intensive aspects of manufacturing a product, the owners of a new product gain the freedom to focus on the marketing and sale of their product.
Co-packing at its essence is outsourcing the manufacturing of your product.
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