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SANTA FE SPIRITS WRITTEN BY STEVEN SEIM

i

n a small distillery’s first few years a big challenge can

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PHOTO BY DEVON MACLEOD

story to consumers.

be making sure potential customers hear, and more

Jeffery has gone from studying food chemistry in graduate

importantly understand, the story that makes them special.

school, to consulting for several distilleries, to helping Santa Fe

Working with owner Colin Keegan, head distiller Johnny Jeffery

Spirits with operations. Its location in New Mexico has become

and the rest of Santa Fe Spirits are working hard to get their

a key component in their story, and Jeffery’s attachment to

WWW.ARTISANSPIRITMAG.COM 59

Profile for Artisan Spirit Magazine

Artisan Spirit: Winter 2014  

The magazine for craft distillers and their fans.

Artisan Spirit: Winter 2014  

The magazine for craft distillers and their fans.