This article is the second in a series on omnichannel strategies and digital marketing.
By Heidi Conklin
Director of Digital Strategy, Br8kthru
HOW DIGITAL MARKETING SUPPORTS SALES ENABLEMENT AND OMNICHANNEL JOURNEYS Omnichannel strategies are rapidly becoming the best way to strategically reach audiences where they are. These multifaceted approaches leverage business divisions throughout an organization to connect with customers. Digital marketing and sales enablement activities can act as an extension of your sales cycle, allowing you and your business to create strategies that better meet customer expectations while achieving results.
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Tips, Tricks, and Tactics: Building an Omnichannel Journey Put in practice, how does digital marketing support an omnichannel strategy? If a B2B organization were attending an event, such as the upcoming NALMCO 70th Annual Convention and Trade Show, and wanted to increase engagement before, during, and after the event, it may